BE
THE EMCEE. SEE YOU THERE. BACK TO YOU, GERRY. >> Gerry: ALL RIGHT.
DR. K, THANK YOU. CBD IS PART OF A HOT CONSUMER HEALTH TREND, AND IT'S TAKING ON NEW IMPORTANCE IN INDIANA. JULY
1, IT BECAME LEGAL FOR HOOSIER FARMERS TO GROW HEMP, THE PLANT SOURCE FOR CBD. BUSINESS OF HEALTH REPORTER
KYLIE VELETA TELLS US HOW A HOOSIER STARTUP WANTS TO HELP FARMERS CONNECT THE NEW AGRICULTURAL COMMODITY TO
CONSUMER PRODUCTS. KYLIE. >> THAT'S RIGHT, GERRY. THANK YOU.
WHILE THE FDA HAS APPROVED ONLY A HANDFUL OF CANNABIS-RELATED DRUG PRODUCTS, CBD IS ONE OF THE HOTTEST CONSUMER TRENDS IN THE
HEALTH INDUSTRY, WITH BALMS, CREAMS AND OILS BEING SOLD EVEN AT YOUR LOCAL GROCERY. INDIANA FARMERS ARE NOW GROWING
THE HEMP USED TO MAKE THESE PRODUCTS AND HEARTLAND HARVEST PROCESSING WANTS TO HELP THEM GET IT FROM "THE BALE TO THE
BOTTLE." FOUNDER AND CHIEF MARKETING OFFICER CHRIS MOORMAN JOINS ME NOW TO TELL US MORE. THANK YOU FOR BEING HERE.
>> THANKS FOR HAVING ME, KYLIE. >> LET'S START WITH A SHORT INTRODUCTION INTO HEARTLAND HARVEST PROCESSING, WHAT DOES
YOUR COMPANY DO? >> IT IS THE WING OF THE HEARTLAND HARVEST FAMILY OF COMPANIES THAT ACTUALLY TAKES
THE RAW PRODUCT FROM THE FIELD AND GETS IT INTO A USABLE PRODUCT. SO, FOR A PARALLEL FOR CORN, WE
WOULD BE THE CORN SYRUP MANUFACTURER UP IN LAFAYETTE. THAT IS A PRETTY IMPORTANT PIECE FOR OUR HEMP FARMERS IN THE
STATE. >> ABSOLUTELY. WITH THIS BEING THE FIRST SEASON.
SO THE HARVEST IS RIGHT AROUND THE CORNER, CORRECT? >> YEAH. WE WILL PROBABLY START
HARVESTING -- THIS IS A PHOTO PERIOD, DEPENDENT PLANT. WE'LL BE HARVESTING THE FIRST WEEK SEPTEMBER THROUGH THE FIRST
OR SECOND WEEK OF OCTOBER. IT WILL BE A PRETTY TIGHT WINDOW, A BIG ADVENTURE COMPARED TO HARVESTING CORN AND BEANS,
LIKE OUR FARMERS ARE USED TO. >> YOU HAVE DONE YOUR FIRST RUN AT YOUR PROCESSING FACILITY. >> YEAH, AS OF TWO WEEKS AGO
TOMORROW, WE RAN OUR FIRST COMMERCIAL RUN. THAT WILL BE THE FIRST FOR CBD IN THE STATE OF INDIANA.
PAND WE HAD TO GET SOME STUFF OT OF OUR FERNS IN KENTUCKY. THOSE WILL BE THE FIRST INDIANA. >> THIS IS SUCH A NEW INDUSTRY
TO INDIANA. YOU'RE WORKING WITH THE PURDUE EXTENSION OFFICE. YOU SAY BECAUSE THIS IS SO NEW
THAT CREDIBILITY IN THIS INDUSTRY IS REALLY IMPORTANT. >> IT IS. ANYTHING IN THE CANNABIS-RELATED
SPACES IS GOING TO ATTRACT PRETTY UNSAVORY CHARACTERS. IT'S REALLY IMPORTANT FOR INDIANA FARMERS TO GET WITH
PEOPLE WHO HAVE GOT AN AGRICULTURAL BACKGROUND. IF SOMEBODY COMES IN AND SAYS I JUST CAME OUT OF REAL ESTATE,
BUT NOW I'M IN THE HEMP BUSINESS, BE CAREFUL. WE HAVE SEEN FARMERS, WHO HAVE MIGHT HAVE BET THE FARM ON THIS,
IT IS A VERY EXPENSIVE PRODUCT TO GET OUT IN THE FIELD, HARVEST IS A PROBLEM, AND DRYING IS A THING THAT -- INDIANA DOES NOT
HAVE INFRASTRUCTURE FOR IT, UNFORTUNATELY, LIKE KENTUCKY, WHERE THEY'RE HANGING THINGS IN TOBACCO DRYING BARNS.
SO, WE'VE SEEN A LOT OF PEOPLE JUMP IN WITH BOTH FEET, I'M AFRAID WE'RE GOING TO HAVE FARMERS WHO WISH THEY -- DIP
THEIR TOES IN. >> ONE IS CIRCLE -- IN INDIANAPOLIS. TELL US, YOU HAVE YOUR OWN
COMPANY, ALSO. GETTING THESE PRODUCTS OUT THERE. >> SO THE WAY OUR UMBRELLA WORKS
IS WE PARTNERED UP WITH A GREAT FARM IN INDIANA. MY BROTHER ERIC AND I ARE RUNNING THE PROCESSING SIDE.
AND WE ALSO HAVE A COLLABORATION WITH THE INDEPENDENT FARMERS IN THE STATE OF INDIANA WITH A PRODUCT NAMED AFTER OUR
86-YEAR-OLD GRANDFATHER. THAT'S FOUND AT 30, 33 INDIANA PHARMACIES RIGHT NOW, AND WE REALLY WANTED TO PARTNER WITH
SOMEBODY WHO COULD TALK TO PATIENTS ABOUT HOW THIS CAN FIT INTO THEIR OVERALL WELLNESS REGIMEN.
YOU CAN SEE GAS STATIONS AND GROCERY STORES, AND PRETTY MUCH ANYBODY SELLING CBD THESE DAYS. WE THOUGHT IT WAS REALLY
IMPORTANT TO HAVE AN ACTUAL HEALTHCARE PROFESSIONAL HAVE DISCUSSION. THAT'S WHY WE DECIDED TO GO WITH
THAT. WE HAVE A LOT OF PHARMACIES CARRYING WITH GREAT SUCCESS WITH PATIENTS AND BOTTOM LINES.
>> I KNOW YOU'RE HEADED INTO A