GOOD LUCK WITH ALL THE GROWTH.
>> THANK YOU. >> GERRY, BACK TO YOU. >> KYLIE, THANK YOU. BALL STATE UNIVERSITY IS
OFFERING A NEW UNIQUE PROGRAM THIS SUMMER FOR HIGH SCHOOL STUDENTS TO EXPLORE CAREER INTERESTS AND GET A TASTE OF
LIFE ON A COLLEGE CAMPUS. THE DIGITAL MARKETING SUMMER ACADEMY INCLUDES COURSES DESIGNED WITH 21ST-CENTURY
SKILLS IN MIND, WITH A FOCUS ON INNOVATION, COLLABORATION, AND COMMUNICATION. IN OUR (I) ON EDUCATION SEGMENT
THIS WEEK, SOCIAL MEDIA OUTREACH COORDINATOR KARI WISSEL EXPLAINS HOW THE ACADEMY HELPS STUDENTS LEARN ABOUT DIGITAL MARKETING,
ADVERTISING, AND ANALYTICS. WELCOME TO THE PROGRAM. >> THANKS FOR HAVING ME. >> FIRST LET'S TALK ABOUT THE
BALL STATE CENTER FOR ADVANCEMENT OF DIGITAL MARKETING AND ANALYTICS, ABOUT A FOUR-YEAR-OLD CENTER THERE.
WHAT'S IT ALL ABOUT? >> IT WAS DEVELOPED TO PROVIDE OUR STUDENTS, FACULTY AND SOME OF OUR COMMUNITY PARTNERS THE
OPPORTUNITY TO GET HANDS ON EXPERIENCE USING OUR TECHNOLOGY TO EXECUTE SOCIAL MEDIA MARKETING STRATEGIES.
>> YOU TALK ABOUT THAT BECAUSE AT THE CENTER, YOU REALLY DO HAVE SOME CUTTING EDGE TOOLS THAT ARE AT THE DISPOSAL OF
FOLKS. TALK ABOUT SOME OF THOSE THINGS AND SOME OF THE HANDS ON EXPERIENCES THAT FOLKS GET AT
THE CENTER. >> SURE. SO WHEN WE RECEIVE THE GRANT TO CREATE CADMA, WHICH IS OUR
ACRONYM FOR THAT LONG NAME, WE BUILT A SOCIAL MEDIA LAB, AND THIS IS WHERE WE SERVE ALL OF THE CURRICULUM FOR THE STUDENTS
THAT ARE GOING THROUGH THE MARKETING PROGRAM. IT'S REALLY INTERACTIVE, IT HAS A LOT OF TECHNOLOGY BUILT INTO
IT, SO IT'S REALLY NEAT. IT'S ACTUALLY -- WE'RE ONE OF THE FEW UNIVERSITIES IN THE COUNTRY THAT HAVE ANYTHING LIKE
IT. >> WE TALK ABOUT MARKETING, AS YOU AND I WERE TALKING OFF CAMERA, MARKETING IS NOT WHAT IT
ONCE WAS, WHEN YOU'D LOOK AT THE SOCIAL MEDIA ASPECTS, THE DIGITAL NATURE, ANALYTICS, AND THERE'S SO MUCH INFORMATION OUT
THERE, IS THAT KIND OF AT THE HEART OF WHAT WE'RE TALKING ABOUT HERE IN TIMES OF -- TERMS OF NEW WAY OF DOING MARKETING?
>> IT IS, YES. >> SUMMER PROGRAM THIS YEAR, IS THIS THE FIRST YEAR FOR THIS PROGRAM?
>> IT'S OUR SECOND. >> SECOND YEAR? TALK ABOUT THAWS BAUERLY THA.
THEY GET HANDS ON EXPERIENCE AT THE CENTER. >> SURE. SO THEY COME, THEY SPEND A WEEK
ON CAMPUS, IT'S KIND OF THE FIRST EXPERIENCE ON A COLLEGE CAMPUS FOR MOST OF THEM, SO SEEING WHAT IT WOULD BE LIKE TO
ATTEND BALL STATE UNIVERSITY. LIKE I SAID, FIVE DAYS, WE JUMP RIGHT IN WITH THE FOUNDATIONS OF DIGITAL MARKETING BUT WHETHER
THEY'RE INTERESTED IN ADMINISTRATION OR ENTREPRENEURSHIP OR IF IT IS MARKETING, THEY KIND OF GET A
FLAVOR OF WHAT THAT'S LIKE. >> WHAT'S BEEN THE REACTION TO THE STUDENTS THAT YOU'VE HAD, WHETHER IT'S TRADITIONAL COLLEGE
STUDENTS OR MAYBE SOME OF THESE HIGH SCHOOL STUDENTS AT THE ACED CAD MEE, WHAT'S THE REACTION OR WHAT DO YOU FEEL THE IMPACT HAS
BEEN OF THIS CONNECTION? >> WELL, WE'VE ONLY HAD IT FOR ONE YEAR AND WE HAD A PRETTY SMALL FIRST CLASS, IT WAS ONLY
ABOUT 10 STUDENTS. THE COOL THING ABOUT THAT WAS WE WERE ABLE TO OFFER FULL RIDE SCHOLARSHIPS TO THEM SO IT
DIDN'T COST ANY MONEY TO ATTEND. THEY DEFINITELY HAD A LOT OF SKILES SKILLS TO TAKE AWAY FROM THE ACADEMY AND THEY COULD KIND
OF NARROW IN ON WHAT THEY WANTED TO STUDY IF THEY CAME TO BALL STATE. OF THE 10, I THINK WE'VE HAD
THREE THAT HAVE ENROLLED FOR THE FALL. >> AS WE WRAP UP, HAS THE CENTER AND THE ACADEMY AS WELL, FROM
WHAT YOU'RE HEARING FROM BUSINESS AND INDUSTRY, TO THE KINDS OF STUDENTS THEY WANT TO GET IN, YOU KNOW, WANT TO
ULTIMATELY HIRE, PEOPLE WHO UNDERSTAND THE SOCIAL MEDIAS ASPECTS, THE ANALYTICS ASPECT AND THOSE TYPES OF THINGS?
>> ABSOLUTELY. BECAUSE IT IS SUCH A UNIQUE CENTER ON THE UNIVERSITY'S CAMUS, THERE'S A LACK OF PEOPLE
TO HIRE, SO WE DEFINITELY FILL IN THE GAP, WE WORK WITH A LOT OF EMPLOYERS IN INDY, THE MUNCIE AREA AND REALLY IN THE REGION TO
HELP PUT THOSE STUDENTS IN FULL TIME POSITIONS AFTER GRADUATION. >> ALL RIGHT. THE DIGITAL MARKETING SUMMER
ACADEMY AT BALL STATE, THE CENTER FOR ADVANCEMENT OF DIGITAL MARKETING AND ANNUALLY