WEBVTT

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>> IT'S TIME NOW TO GO INSIDE
INNOVATION BROUGHT TO YOU BY
DMI, MOBILIZING ENTERPRISES FOR
THE CONNECTED WORLD.

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A TEAM OF EXECUTIVES FROM
BENEFITS AND COMPENSATION
ADVISORY FIRM FIRSTPERSON HAS
LAUNCHED PERFORMANCE LAB.

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NOW IT'S A NEW FIRM PROVIDING
CORPORATE LEADERS WITH TOOLS FOR
STRENGTHENING PERFORMANCE.
THE FIRM UTILIZES THE

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PERFORMANCE CLIMATE SURVEY, IT'S
A FIELD TEST THAT PROVIDES
INSIGHTS INTO A COMPANY'S
PERFORMANCE CULTURE.

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FIRSTPERSON CEO AND FOUNDER
BRYAN BRENNER JOINS US NOW TO
TALK MORE ABOUT THIS NEW VENTURE
AND BRYAN, AS ALWAYS WELCOME TO

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THE PROGRAM.
I SHOULD MENTION YOU'RE THE
FOUNDING PARTNER OF THIS NEW
VENTURE.

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IF IS A NEW STANDALONE COMPANY?
>> NEW COMPANY.
WE'VE EXPERIMENTED FOR A NUMBER
OF YEARS OF HOW TO HAVE OUR

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CUSTOMERS -- THIS BECAME AN
OPPORTUNITY TO ESTABLISH A
STANDALONE AND REALLY GO FOR IT.
>> BUT WHY DO IT, YOU'RE PUTTING

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A LOT OF FOCUS, INTENTIONALITY,
RESOURCES TOWARD THIS, WHY DO
IT?
>> SO FOR OUR CUSTOMERS WHO ARE

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HIGH GROWTH AND WHO CARE ABOUT
THEIR PEOPLE, BEING HIGH
PERFORMING BUSINESSES IS
CRITICAL TO THEIR SUCCESS, AND

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IF WE CAN ADD A COMPONENT AND AN
OPTIONAL SOMETHING THEY CAN TURN
TO FOR SUPPORT IN GETTING THERE
AND NETWORK WITH OTHERS LIKE

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THEM TO BECOME BETTER, THAT MAKE
OUR WHOLE BUSINESS BET ARE, IT
MAKES OUR COMMUNITY BERT AND
SERVES THOSE CLIENTS REALLY,

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REALLY WELL.
>> TALK ABOUT THE MODEL AND HOW
YOU ACCOMPLISH THIS.
I KNOW YOU HAVE A PERFORMANCE

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CLIENT SURVEY AS PART OF THIS
AND OTHER THINGS.
>> SO THE CORE OF THIS IS THAT
EXECUTIVES NEED TO UNDERSTAND

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HOW THEY'RE DOING ACROSS THE
ENTERPRISE IN TWO AREAS.
BUSINESS STRATEGY IS THAT
STRATEGY WORKING, DO THEIR

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EMPLOYEES KNOW HOW TO COME INTO
THAT AND MAKE A DIFFERENCE EVERY
DAY, AND IS IT THE KIND OF PLACE
PEOPLE WANT TO BE.

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SO IT'S NOT YOUR TYPICAL
ENGAGEMENT TYPE CULTURE, IT'S
REALLY ABOUT THE CLIMATE OF THE
ENTIRE ORGANIZATION AND HOW

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THEY'RE DOING ON THOSE TWO
COLLECTIVE STRATEGIES
COLLECTIVELY.
>> YOU JUST LAUNCHED NOT LONG

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AGO AND ALREADY HAVE A NUMBER OF
RECOGNIZABLE BRANDS THAT ARE
PART OF YOUR CUSTOMER BASE, I
KNOW GOODWILL INDUSTRIES IS

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THERE AS WELL AS A NUMBER OF
OTHERS.
>> YEAH, WE'VE HAD A GREAT EARLY
OUTSET OF CUSTOMERS.

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GOODWILL INDUSTRIES, INDY
CHAMBER, CICF, BUSINESS
FURNITURE.
THESE ARE LEADERS WHO ARE

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WORKING TO MAKE SOMETHING NEW
HAPPEN FOR OUR COMMUNITY FOR
THEIR BUSINESS FOR THEIR PEOPLE.
AND IT'S VERY ENERGIZING TO BE

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WORKING WITH THEM ON THIS WORK.
>> WE TALK A LOT ABOUT CULTURE
BUT AS YOU MENTIONED A MINUTE
AGO, THIS IS ABOUT CULTURE BUT A

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LITTLE BIT DIFFERENT.
>> THE WORD CLIMATE IS CAREFULLY
CHOSEN.
IT'S REALLY NOT JUST ABOUT THE

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CULTURE OR HOW PEOPLE ARE
FEELING, BUT IT'S BOTH THE
STRATEGY OF THE BUSINESS AND DO
PEOPLE UNDERSTAND IT, CAN THEY

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GET INTO IT, CAN
DO THEY KNOWY
WE'RE DOING WHAT WE'RE DOING,
MEASURING WHAT WE'RE MEASURING

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AND THEN DO THEY REALLY FEEL
THIS IS THE KIND OF PLACE WHERE
MY MANAGER HAS MY BACK.
SO IT'S THOSE TWO THINGS

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TOGETHER, GERRY, THAT REALLY WE
SEE NOT HAPPENING IN THE MARKET
ENOUGH, SO WE THOUGHT LET'S
BRING THAT FORWARD IN INDIANA

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>> QUICKLY, YOU USED THE TERM
MEASURE, YOU'RE MEASURING IT, A
VERY IMPORTANT PIECE THERE.
>> SO THE SEC

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EXECUTIVE TEAMS
MEASURE AS MUCH AS THEY CAN AND
AREAS THAT ARE DIFFICULT, WE'RE
MAKING IT POSSIBLE TO MEASURE

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AND HAVE THAT COHESIVE APPROACH.
>> VERY GOOD.
BRYAN BRENNER, CEO OF