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>> HELLO AND WELCOME TO "INSIDE
INDIANA BUSINESS."
I'M GERRY DICK.
INDIANAPOLIS-BASED POWDERKEG IS

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LAUNCHING A NEW TECH CENSUS:
TECH CULTURES EDITION.
THE TECH NETWORKING PLATFORM
SAYS THIS YEAR'S CENSUS WILL

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HAVE A SPECIFIC FOCUS ON
WORKPLACE CULTURE WITHIN
INDIANA'S TECH SECTOR.
I'M PLEASED TO BE JOINED BY

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POWDERKEG CEO MATT HUNCKLER AND
CMO AND CO-FOUNDER KEVIN BAILEY,
WHO SAY IT WILL PROVIDE AN
INSIDE LOOK AT NOT ONLY WHAT

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MAKES TECH COMPANIES
INNOVATIVE...BUT ALSO GREAT
PLACES TO WORK.
GENTLEMEN, WELCOME TO PROGRAM.

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>> THANKS, GERRY.
>> MATT, I'LL START WITH YOU.
POWDERKEG DID A BIG CENSUS LAST
YEAR, EIGHT COMMUNITIES AROUND

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THE COUNTRY, AND REALLY THE
RESULTS OF THAT KIND OF SPARKED
THIS FOCUS THIS TIME AROUND ON
CULTURE.

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>> YEAH, YOU KNOW, THE THING
THAT WE FOUND WAS SO FASCINATING
IS THERE'S LOTS OF REASONS
PEOPLE JOIN A COMPANY AND LOOK

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TO GROW THEIR CAREER, BUT THE
NUMBER ONE REASON PEOPLE JOINED
A TECH COMPANY IS THE SAME
REASON PEOPLE LEAVE A TECH

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COMPANY AND THAT IS BECAUSE OF
THE COMPANY CULTURE.
>> TALK ABOUT THIS CENSUS,
BECAUSE IT REALLY IS A DEEP DIVE

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IN CONNECTING WITH COMPANIES
AROUND THE STATE AND WHAT YOU
HOPE TO FIND OUT.
>> REALLY IT'S PART OF A BIGGER

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MOVEMENT.
INDIANA IS RIGHT AT THE HEART OF
A MASSIVE SHIFT THAT'S HAPPENING
IN TECHNOLOGY, AND JUST BUSINESS

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AT LARGE.
RIGHT NOW GREAT LAKES REGION OF
WHICH INDIANA IS A PART OF IS
GROWING FASTER THAN ANY OTHER

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REGION IN TERMS OF INVESTMENT
DOLLARS.
THAT MEANS JOBS ARE GROWING IN
THE STATE OF INDIANA.

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BUT WE DON'T HAVE THE PIPELINE
TO FILL IT AND THERE'S LOTS OF
GREAT ORGANIZATIONS LOOKING TO
HELP FILL IT BUT THE GAP IS

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STILL GROWING.
SO THIS TECH CULTURES ADDITION
REALLY GIVES US AN OPPORTUNITY
TO HIGHLIGHT THE AMAZING

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COMPANIES THAT ARE HERE IN THE
STATE.
>> AND KEVIN, YOU KNOW THAT
MOVEMENT FIRSTHAND HAS LAUNCHED

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AND GREW SLING SHOT WITH
FASCINATING PHENOMENAL EMPLOYEE
GROWTH.
YOU FACE THAT CHALLENGE AS WELL.

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>> YEAH, CERTAINLY, BACK IN 2011
WHEN WE WERE THE FASTED GROWING
COMPANY IN THE STATE WE REALLY
HAD TO DEAL WITH THIS CHALLENGE.

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WE HIRED ABOUT 50 PEOPLE IN ONE
YEAR, REALLY FOCUSED ON EMPLOYER
BRANDING, AND THAT'S WHAT REALLY
HELPED US GROW SO WE'RE TAKING

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KNOWLEDGE FROM IT THAT AND APLOW
PLYING TO
APPLYING TO ALL OF THE PO
--

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>> IT CAN BE REALLY USEFUL FOR
COMPANIES LOOKING TO GROW,
LOOKING TO SCALE AND
INCREASINGLY THERE ARE A LOT

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MORE AROUND THE STATE OF
INDIANA.
>> COMPANY CULTURE IS THE NUMBER
ONE REASON THAT TALENT IS

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JOINING TECH COMPANIES, WE'RE
ACTUALLY DEVELOPING A COMPANY
CULTURE PROFILE OUT OF THE DATA
THAT'S HIGHLIGHTING REVIEWS,

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WHAT IT'S LIKE TO WORK THERE, AS
WELL AS SOME REALLY INTERESTING
DATA AROUND BASICALLY THE THINGS
THE TECH PROFESSIONALS SAID LAST

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YEAR THE THINGS THEY WANT TO SEE
IN EMPLOYERS, WE'RE SHOWING THAT
INFORMATION PUBLICLY WITH
COMPANIES AND IT'S LOOKING

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PRETTY COOL RIGHT NOW.
>> YOU TALK ABOUT THE MOVEMENT,
THE MOMENTUM IN THE MIDWEST IN
PARTICULAR.

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YOU KNOW, OUTSIDE OF THE COASTS,
THAT THERE'S A LOT MORE FOCUS
NOW WHEN IT COMES TO VENTURE
CAPITAL INVESTMENT, COMPANY

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CREATION AND THOSE TYPES OF
THINGS.
>> IT'S SOMETHING I'VE SEEN SORT
OF WITH THE LAST DECADE OF MY

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CAREER, I'VE BEEN FOCUSED ON
BUILDING THE TECH COMMUNITY HERE
IN INDIANA, BUT ALSO JUST THE
LAST SEVERAL YEARS, TRAVELING

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THE COUNTRY.
SEEING FIRSTHAND, WORKING WITH
ORGANIZATIONS LIKE RISE OF THE
REST, YOU KNOW, AOL CO-FOUNDER

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STEVE CASE'S ORGANIZATION,
INVESTING IN COMPANIES IN THE
MIDDLE OF THE COUNTRY.
AND THERE IS JUST AN EXPLOSION

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RIGHT NOW OF OPPORTUNITY FOR
THOSE PROFESSIONALS, FOR THOSE
COMPANIES THAT ARE ABLE TO HOP
ON THIS TREND.

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>> BUT OBVIOUSLY THE KEY IS
GOING TO BE THAT TALENT TO FUEL
THESE COMPANY
IES, CULTURE IS N

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IMPORTANT, THE CENSUS WILL BE AN
IMPORTANT PART IN TERMS OF
INFORMATION.
KEVIN AS YOU LOOK AT THE

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CHALLENGES FACING TECH COMPANIES
LOOKING TO GROW IN INDIANA, WHAT
WOULD THEY BE?
>> OBVIOUS OHLY TALENT IS THE

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BIG ONE THIS IS REALLY THE PRIME
THING WE'RE FOCUSING ON.
THERE'S A NUMBER OF CHALLENGES
OUTSIDE OF THAT BUT THIS IS THE

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BIG ONE.
IT'S A GREAT PROBLEM TO V WE'RE
GROWING REALLY QUICKLY, THE
DEMAND FOR JOBS IS WAY UP.

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I THINK IT'S SOMETHING LIKE
1.4 MILLION OPEN SOFTWARE
POSITIONS ARE ESTIMATED BY 2020.
WE'VE GROWN OUR TECH JOB

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POSTINGINGS BY 85%, THAT WAS
FROM CYBERSTATES, YOU GUYS
RECENTLY COVERED THAT.
>> RIGHT.

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>> THIS IS THE BIG PROBLEM.
WE SOLVE THIS, WE'VE GO GOT
.
I THINK TALL ENTD AND EMPLOYER

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PLANNED BRAND MAKE OUR STATE A
MAGNET.
>> VERY GOOD.
MATT, 20 SECONDS OR SO LEFT, BUT

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THE INITIAL REACTION TO THE
SURVEY HAS BEEN REALLY GOOD.
>> IT'S BEEN OVERWHELMING, AND
THAT'S THANKS IN PART TO A LOT

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OF OUR PARTNERSHIPS THAT WE
HAVE.
DOZENS OF COMMUNITY
ORGANIZATIONS AROUND THE STATE

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THAT WE'VE PARTNERED ON.
WE'VE ALREADY HAD HUNDREDS OF
COMPANIES APPLY TO HAVE THE TECH
CENSUS DONE, HUNDREDS OF

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RESPONSES, AND WE'VE GOT THE
WHOLE MONTH OF APRIL TO GET THIS
COMPLETED SO IF YOU'RE A TECH
SERVICES COMPANY, YOU'RE A TECH

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PRODUCT, HARDWARE, SOFTWARE,
TECH POWERED, TAKE THE TECH
CENSUS AND GET SOME MORE
EXPOSURE FOR YOUR COMPANY.

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IT'S FREE, AND YOU CAN JUST GO
TO POWDERKEG.COM/REGISTER.
>> VERY GOOD.
MAJOR TECH CENSUS UNDERWAY NOW

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IN INDIANA FROM POWDERKEG, MATT
HUNCKLER, KEVIN BAILEY, THANK