>> IT'S TIME NOW TO GO "INSIDE INNOVATION," BROUGHT TO YOU BY DMI, MOBILIZING ENTERPRISES FOR THE CONNECTED WORLD.
MARKETING TECH CONSULTING FIRM LEV CALLS IT AN EASY DECISION TO RELOCATE ITS HEADQUARTERS TO INDIANAPOLIS.
THE COMPANY, CURRENTLY BASED IN ARIZONA, PLANS TO HIRE 70 EMPLOYEES THIS YEAR, PART OF A PREVIOUSLY-ANNOUNCED EFFORT TO
CREATE UP TO 175 JOBS BY 2021. CEO MICHAEL BURTON IS HERE NOW WITH MORE ON THE MOVE. MICHAEL, WELCOME TO THE PROGRAM
AND CONGRATULATIONS. >> THANK YOU SO MUCH. >> FIRST OF ALL, BEFORE WE GET IN TO THE NUTS AND BOLTS OF THE
MOVE, THE LEV MODEL, WHAT IT'S ALL ABOUT. >> OUR FOCUS IS WE'RE A TEAM OF CONSULTANTS THAT FOCUS ON
MARKETING TECH. WE'RE WORKING WITH SOME OF THE LARGEST BRAINS IN THE WORLD, HELPING THEIR CMOs BEST FIGURE
OUT HOW TO LEVERAGE SALES FORCE TO HAVE ACTUAL MEANINGFUL RESULTS. >> YOU'RE A PARTNER WITH SALES
FORCE, ONE OF THE ATTRACTERS FOR YOU TO COME TO INDIANAPOLIS. >> IT'S AN IMPORTANT PART AS WE'RE SO CONNECTED INTO THAT
ECOSYSTEM, BEING ABLE TO LOOK RIGHT ACROSS THE STREET, INVITE PEOPLE OVER WAS AN IMPORTANT DECISION FOR US.
>> I REMEMBER HAVING THE STORY ON THE SHOW THREE YEARS AGO, WHEN LEV ESTABLISHED A LOCATION HERE IN INDIANAPOLIS.
THAT HAS GROWN NOW WITH THE DECISION TO LOCATE THE HEADQUARTERS OPERATION HERE. WHAT WERE THE FACTORS REALLY
DRIVING THE MOVE? >> SO WHEN WE LOOK, WE'VE HAD ABOUT 120 PEOPLE TOTAL, 70 HERE IN INDIANAPOLIS.
THE BIG FACTORS THAT ARE BEHIND THIS ARE JUST THE -- ONE, THE TALENT POOL, LOOKING AT PEOPLE THAT HAVE MARKETING TECH
EXPERIENCE IS IMPORTANT TO US AND REALLY JUST GREAT UNIVERSITY PROGRAMS, I.U. SCHOOL OF INFORMATICS BEING PLUGGED IN TO
TECH POINT OR FELLOWSHIP PROGRAM, THIS GREAT POOL OF TALENT AND ALSO THE EXPERIENCED MARKETING TECH PEOPLE CONNECTED
TO SALES FORCE MADE THIS AN EASY DECISION. >> WE TALK ABOUT MARKETING TECH BECAUSE INDIANAPOLIS HAS REALLY
ESTABLISHED ITSELF AS A HUB, A CENTER FOR MARKETING TECH. DID THAT KIND OF WEIGH IN TO THAT AS WELL, HAVING THE TALENT
AND THE OTHER EXPERTISE IN THAT AREA? >> IT'S IMPORTANT FOR US LOOKING AT JUST THE KIND OF NEEDS FROM
OUR CUSTOMERS HAVING THAT STRONG MARKETING TECH EXPERIENCE AS DIGITAL MARKETING CONTINUES TO GROW.
THERE'S JUST NOT LOTS OF GREAT POOLS OF TALENT AND WE JUST HAPPEN TO BE LUCKY TO THAT RIGHT HERE IN INDY.
>> WE SAW VIDEO EARLIER THE ANNOUNCEMENT OF THE HEADQUARTERS MOVE AND YOU TALK ABOUT TALENT, THAT'S A BIG ISSUE ACROSS ALL
SECTORS AND NOT ONLY HERE IN INDIANA BUT AROUND THE COUNTRY. AS YOU LOOK AT THAT PIPELINE, UNIVERSITIES, COLLEGES AND
UNIVERSITIES, WORLD CLASS IN INDIANA, HOW DO YOU ASSESS THE TALENT PIPELINE HERE IN INDIANAPOLIS AND BEYOND IN THE
STATE OF INDIANA? >> WE THINK IT'S FANTASTIC. I THINK THAT'S WHY WE'RE SO PLUGGED IN TO THE UNIVERSITIES
HERE. LOOKING AT COMPUTER SCIENCE, INFORMATICS, THERE'S JUST A TREMENDOUS A TALENT SO WE'RE
TRYING TO RAMP UP OUR RECRUITING EFFORTS TO GET OUR NAME OUT THERE IN FRONT OF MORE UNIVERSITIES BECAUSE WE NEED
THAT TALENT COMING IN FROM NEW COLLEGE GRADS LIKE IMMEDIATELY. >> YOU'VE GOT THE "NOW HIRING" SIGN ON AT LEV.
GIVE US AN IDEA OF THE KINDS OF PEOPLE, TALENT YOU'RE LOOKING FOR. >> WE'RE LOOKING FOR PEOPLE WITH
DIGITAL STRATEGY EXPERIENCE, MARKETING, ADVERTISING, AD AGENCY EXPERIENCE AND LOTS OF TECHNICAL CONSULTANTS, IN
ADDITION TO PEOPLE THAT HAVE KIND OF CUSTOMER SUCCESS, ACCOUNT MANAGEMENT. THOSE ARE REALLY HIGH PRIORITIES
FOR US. >> ANOTHER TECH COMPANY HIRING, MOVE ARE ITS HEADQUARTERS TO INDIANA FROM ARIZONA.
LEV IS THE COMPANY.