>>GERRY: CONCUSSIONS CONTINUE TO BE A HOT BUTTON ISSUE IN SPORTS, ESPECIALLY FOOTBALL. AND HUNDREDS OF ATHLETIC
TRAINERS THROUGHOUT THE COUNTRY ARE NOW USING THEIR SMARTPHONES AND A NEW APP-DEVELOPED RIGHT HERE IN INDIANA-TO DETECT
CONCUSSIONS. BUSINESS OF HEALTH REPORTER KYLIE VELETA HAS MORE... >>KYLIE: INDIANAPOLIS-BASED
BRIGHTLAMP RELEASED THE APP, CALLED REFLEX, JUST LAST MONTH, AND IT ALREADY HAS MORE THAN 500 DOWNLOADS.
TRADITIONALLY, DOCTORS WILL USE A PUPILLOMETER TO SHINE A BRIGHT LIGHT IN THE EYES, AND THE PUPIL'S REFLEX TO THAT LIGHT CAN
INDICATE A CONCUSSION. THE REFLEX APP PERFORMS JUST LIKE A PUPILLOMETER, BUT ADDS THE POWER OF DATA.
BRIGHTLAMP CHIEF EXECUTIVE OFFICER KURTIS SLUSS JOINS ME NOW TO TELL US MORE. THANK YOU SO MUCH FOR BEING
HERE. >>: THANK YOU FOR HAVING ME. >>: YOU'VE BEEN WORKING ON THIS SINCE YOU ARE IN UNDERGRAD SO
CONGRATULATIONS ON RELEASING THE APP. >>: THREE LONG YEARS. >>: GIVE US AN OVERVIEW OF HOW
IT WORKS. >>: TO MAKE IT AS SIMPLE AS POSSIBLE ALL YOU HAVE TO DO IS OPEN UP THE APP ON THE PHONE AND
PUT SUBJECT INFORMATION AND HOLD THE PERSON -- THE PHONE UP TO THEIR EYE AND PERFORM A TEST AND IT TAKES ABOUT FIVE SECONDS TO
RIP CORD THOSE RESULTS AND YOU'VE ACCESS TO IT FOREVER. >>: THE DATA IS MEASURING THE PUPILS SORT OF HOW THE PUPIL
MOVES A RESPONSE TO THAT LIGHT. A FANCY WAY OF SAYING YOU WALKI- INTO A BRIGHT ROOM IN YOUR PUPILS CONSTRICT.
THAT'S A QUANTITATIVE TOOL TO CORRELATE DIFFERENT DISEASES OR AILMENTS OR ISSUES OF THE BRAIN. >>: THIS FOCUS ON CONCUSSIONS
THE APP IS DESIGNED FOR MEDICAL PROFESSIONALS WHICH IS A BIG UMBRELLA SO GIVE US AN IDEA OF WHO YOUR USERS ARE RIGHT NOW AND
HOW THEY ARE USING IT. >>: OUR PRIMARY TARGET ARE ATHLETIC TRAINERS AND NEUROLOGISTS AND DOCTORS BUT
WE'VE SEEN A LARGE UPTICK IN THE CLINICAL RESEARCH COMMUNITY AND A LOT HAVE BEEN COMING OUT RECENTLY IN CLINICAL TRIALS SO
CLINICAL RESEARCHERS HAVE LATCHED ON AND THEY MAKE UP A MAJORITY OF OUR USER BASE AT THE MOMENT.
>>: SO CAN BE USED IN THE FIELD AND CAN SEND THE DATA TO A DOCTOR WHO CAN DETERMINE IF THERE WAS A CONCUSSION BUT YOUR
ULTIMATE GOAL TAKES THAT A STEP FURTHER. TELL US ABOUT WHERE YOU HOPE THAT GOES.
>>: THE BIG VISION IS WE CAN DEMOCRATIZE THE TEST CASES FOR PARENTS OR AN INDIVIDUAL WHO CAN UNDERGO DIAGNOSTIC TESTS SO A
PARENT WOULD BE ABLE TO TEST INDIVIDUALS LIKE THEIR CHILDREN FOR CONCUSSIONS DOWN THE ROAD. THAT IS OUR BIG GOAL AND LIKE
OUR THREE YEAR GOAL. SO RIGHT NOW WE ARE STRICTLY THE ACQUISITION TOOL, BUT WE ARE USING THAT DATA TO BUILD THAT
PRODUCT. >>: OR AN ATHLETIC TRAINER ON THE SIDELINE. >>: AND COACHES BECAUSE NOT
EVERY SCHOOL HAS AN ATHLETIC TRAINER. SO COACHES CAN UTILIZE IT AS WELL.
>>: YOU HAVE ANOTHER APP IN THE PIPELINE CALLED TIPSY WHICH IS INTERESTING AND OTHERS MORE MEDICALLY FOCUSED.
TELL US ABOUT THAT. >>: TIPSY WE LIKE TO SAY IT'S A BREATHALYZER FOR YOUR SO THE IDEA IS YOU CAN CORRELATE THE
AMOUNT OF ALCOHOL IN SOMEBODY'S SYSTEM TO THE PUPIL LIGHT REFLEX AND WE CAN KEEP PEOPLE SAFE AND IN ADDITION TO THAT WE CANNOT
HAVE YOU HAVE THESE OTHER PIECES OF HARDWARE IN YOUR POCKET. OTHER MEDICAL DEVICE PRODUCTS WE ARE FOCUSED ON GLAUCOMA,
ALZHEIMERS, PARKINSON'S AND SOME AUTISM RESEARCH RELATIVELY SOON, SO WE HAVE BOTH PRODUCTS IN BOTH CATEGORIES.
>>: ALL OF THESE CONNECTED TO THE HIGH. >>: FASCINATING. TELL US WHAT ROLE PURDUE HAS HAD
IN HELPING YOU BUILD YOUR COMPANY. >>: BEING A YOUNG ENTREPRENEUR WHILE STILL BEING IN UNDERGRAD
GUIDANCE IS NEEDED IN ORDER TO START A BUSINESS AND GROW. STARTING A BUSINESS IS RELATIVELY STRAIGHTFORWARD, BUT
DOING IT CORRECTLY IS KIND OF DIFFICULT SO THE FOUNDRY IN THE US NOTES THEY ARE THE INDIVIDUALS THAT GUIDE AND COACH
ME. >>: AND YOU ARE DEVELOPING THIS APP FOR CONCUSSIONS RIGHT NOW. WHY DID YOU CHOOSE CONCUSSIONS
TO START WITH? WHY IS THAT YOUR FIRST TARGET? >>: THAT IS A GREAT QUESTION AND IT'S HOW THE IDEA BECAME
ACCEPTED. WE WERE WATCHING THE NEWS BREAKING ABOUT THE NFL AND CONCUSSIONS AND WE WALKED
THROUGH THE PATIENT JOURNEY AND EVERY TIME SOMEONE GETS THEIR BELL RUNG THE NUMBER ONE THING THEY CHECK AS THEIR EYES SO A
SIMPLE FROM THERE TO CONCEPTUALIZE A PRODUCT AND WE STUCK WITH THAT GOAL BECAUSE WE BELIEVE IT'S AN ADMIRABLE GOAL
BUT IT VERY UNDERSERVED MARKET. >>: JUST A FEW SECONDS LEFT TO GIVE US AN IDEA WHERE YOU ARE IN FUNDRAISING.
>>: WE JUST KICKED OFF OUR SEED ROUND AND CURRENTLY WORKING TOWARD FILLING THAT OUT IN CLOSING.
>>: CONGRATULATIONS AGAIN ON