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>> HELLO AND WELCOME TO INSIDE
INDIANA BUSINESS.
I'M GERRY DICK.
INDIANA WANTS TO GROW ONE OF ITS

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LARGEST AND MOST IMPORTANT
INDUSTRIES, ONE THAT'S LITERALLY
IN ITS BACKYARD, AND THAT IS
HARDWOODS.

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STATE OFFICIALS ROLLED OUT A NEW
STRATEGY THIS WEEK TO EXPAND AND
ATTRACT NEW WOOD PROCESSING
FACILITIES AND STRENGTHEN THE

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SECTOR, WHICH IS VALUED AT $10
BILLION ANNUALLY.
FOR MORE ON HOW THE STATE PLANS
TO MAKE THAT HAPPEN, LET'S TURN

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NOW TO INDIANA STATE DEPARTMENT
OF AGRICULTURE DIRECTOR BRUCE
KETTLER.
AS ALWAYS, WELCOME TO THE PRAK.

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>>
PROGRAM.
>> TO TEE THIS UP, $10 MILLION,
PEOPLE PROBABLY HAVE NO IDEA

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THAT THE HARDWOODS INDUSTRY IS
SO HUGE IN THE STAITD.
>> THAT'S RIGHT.
I THINK MOST FOLKS IN INDIANA

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WOULDN'T WRECK REC. NIEZ HOW
LARGE IT IS.
IT'S $10 BILLION, ABOUT 70,000
JOBS DIRECTLY ATTRIBUTABLE TO

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THAT, AND THEN YOU START TO GET
INTO OTHER JOBS THAT WORK KIND
OF ON THE SIDELINES.
IT'S A HUGE INDUSTRY FOR OUR

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STATE, ONE THAT FLIES UNDER THE
RADAR VERY OFTEN.
>> YOU TALK ABOUT 70,000 JOBS, I
THINK IT'S IMPORTANT TO NOTE,

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THOSE JOBS PAY WELL ABOVE THE
STATE AVERAGE.
>> THEY DO.
THE STRATEGY AND THE WORK THAT

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WE DID ON THE STRATEGY FOUND
THAT ABOUT $66,000 IS THE
AVERAGE WAGE IN THE INDUSTRY,
WHICH IS ABOUT 20% HIGHER THAN

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INDIANA'S AVERAGE WAGE.
>> SO THERE'S A REAL OPPORTUNITY
IN GROWING THE SECTOR.
OKAY, THE STRATEGIC PLAN, YOU

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UNVEILED IT THIS WEEK, WHAT ARE
THE GOALS THERE, HOW ARE YOU
GOING TO ROLL IT OUT?
>> SO I THINK A COUPLE OF KEY

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THINGS WE WANT TO WORK ON WITH
THE STRATEGY THAT WE'VE
IDENTIFIED.
FIRST, BUSINESS DEVELOPMENT.

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HOW CAN WE HELP THE BUSINESSES
THAT ARE HERE, AND THERE ARE A
LOT OF THEM, MANY SMALL
BUSINESSES, HOW CAN WE HELP THEM

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GROW AND EXPAND AND PROVIDE THEY
CAN USE, AND IF WE NEED TO
ATTRACT NEW BUSINESSES IN TO
INDIANA, TO HELP TAKE CARE OF

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THE WOOD THAT WE HAVE HERE,
THAT'S WHAT WE WANT TO DO AS
WELL.
SECONDLY IS AN EDUCATION

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COMPONENT.
EDUCATING PEOPLE ON THE
IMPORTANCE OF THE INDUSTRY, THE
SUSTAINABILITY OF THE PRODUCT

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THAT WE HAVE, EDUCATING PEOPLE
ON THE JOBS THAT ARE AVAILABLE,
GETTING PEOPLE INTERESTED IN THE
SECTOR AND KNOWING THAT THERE

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ARE GOOD JOBS, WE MENTIONED THE
PAY, BUT THERE ARE GOOD JOBS IN
THE SECTOR AS WELL.
AND THEN LAST IS MARKETING, HOW

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DO WE MARKET THE INDUSTRY, HOW
DO WE FIGURE OUT WHERE WE CAN
ADD VALUE TO THE TIMBER WE HAVE
HERE.

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WE'RE EXPORTING LOGS OUT OF THE
STATE OF INDIANA.
MOI OBJECTIVE AND PART WHAT IF
WE WANT TO DO WITH THE STRATEGY,

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HOW CAN WE ADD VALUE HERE
BECAUSE THAT MEANS JOBS.
>> I THINK IT'S INTERESTING TO
POINT OUT TOO, INDIANA NUMBER

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ONE IN THINGS LIKE CABINETS AND
THOSE TYPES OF PRODUCTS.
>> RIGHT.
>> IT'S NOT JUST IN THE VIDEO WE

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SHOWED, A LOT OF IT WITH
SOUTHERN INDIANA, THERE'S A BIG
PRESENCE THERE, BUT THIS REALLY
IS A STATE-WIDE INDUSTRY.

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>> IT REALLY IS.
IT SURPRISED ME AS I CAME INTO
MY ROLE TO LEARN MORE ABOUT THE
HARDWOODS INDUSTRY ALL OVER THE

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STATE.
AND CERTAINLY WHEN WE THINK OF
THE FOREST AND TIMBERLANDS, YOU
DRIVE THROUGH SOUTHERN INDIANA,

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YOU SEE IT, BUT IF YOU DRIVE
THROUGH NORTHERN INDIANA, START
TO LOOK AT THE TIMBERLAND, THE
WOODS THAT FARMERS HAVE, A LOT%

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OF FAMILIES HAVE YET, THERE IS A
LOT THERE, AND SO WE'VE LOOKED
AT A MAP AND IT'S ALL OVER AND
NORTHERN INDIANA HAS A REALLY

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GOOD SECTOR AS WELL.
>> WHAT'S THE POTENTIAL HERE?
BECAUSE OBVIOUSLY THERE ARE A
LOT OF ASSETS AS YOU'VE POINTED

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OUT, A LOT OF THINGS THAT EXIST
HERE, A LOT OF IMPACT ALREADY.
AS YOU LOOK AT THIS STRATEGY AND
IF IT GOES AS YOU HOPE IT WILL

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>> I THINK IT'S TREMENDOUS
POTENTIAL.
THERE'S A LOT OF THINGS THAT WE
FOUND IN THE STRATEGY THAT WERE

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SURPRISING TO ME TO A DEGREE,
BUT WHEN WE THINK ABOUT THE
POTENTIAL FOR JOBS, AGAIN, FOR
GOOD PAYING JOBS, FOR KEEPING

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YOUNG PEOPLE CLOSE TO HOME, MOST
OF THIS IS IN VERY RURAL AREAS
OF INDIANA, AND WE'RE ALWAYS
LOOKING FOR WAYS TO KEEP THOSE

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FOLKS THERE, SO I THINK THE
POTENTIAL FOR JOBS IS GREAT.
AGAIN, ADDING VALUE TO OUR LOGS
THAT WE HAVE.

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WE HAVE SOME OF THE BEST QUALITY
HARDWOODS IN THE COUNTRY, AND A
LOT OF THAT HAS TO DO WITH OUR
SOILS AND OUR CLIMATE.

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SO LET'S FIND A WAY, WHILE WE'VE
GOT REALLY, REALLY GOOD QUALITY
WOOD, LET'S FIND A WAY TO MAKE
SURE WE'RE ADDING VALUE AND MORE

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VALUE TO IT AND MAYBE LOOKING AT
NEW USES.
ONE OF THE THINGS WE HOPE TO DO
IS TO FIND WAYS THAT MAYBE

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THERE'S NEW USES FOR WOOD WE
HAVEN'T EVEN THOUGHT OF YET.
>> BIG PROJECT, BIG INITIATIVE
IN TERMS OF HARDWOODS, BRUCE