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>>GERRY: HELLO AND WELCOME TO
INSIDE INDIANA BUSINESS.
I'M GERRY DICK.
THREE YEARS AGO, FOUR FORMER

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EXACTTARGET EXECS GOT TOGETHER
TO PIONEER A NEW MODEL---A
SO-CALLED VENTURE
STUDIO---COMBINING A STARTUP

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STUDIO WITH A VENTURE CAPITAL
FUND.
HIGH ALPHA HAS SINCE CHURNED OUT
11 ENTERPRISE CLOUD COMPANIES

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AND MADE 21 VENTURE INVESTMENTS.
AND THIS WEEK...BLOCKBUSTER
NEWS...HIGH ALPHA ANNOUNCING IT
RAISED MORE THAN $100 MILLION TO

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FUND NEW SOFTWARE STARTUPS IN
INDIANAPOLIS AND THE MIDWEST....
BECOMING ONE OF THE LARGEST
VENTURE STUDIOS IN THE WORLD.

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AND FOR MORE ON HOW THE FIRM
PLANS TO FUEL THE NEXT
GENERATION OF TECH
ENTREPRENEURSHIP AND WHAT THAT

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MEANS FOR INDIANA, LET'S TURN TO
HIGH ALPHA FOUNDER AND PARTNER
ERIC TOBIAS.
WELCOME AND CONGRATULATIONS!

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>> THANKS FOR HAVING ME.
>> GIVE US A QUICK THUMBNAIL.
THREE YEARS AGO YOU STARTED WITH
THREE PARTNERS.

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A UNIQUE MODEL.
>> WHEN WE DECIDED TO GET THIS
ROLLING WE SAW A COUPLE OF
OPPORTUNITIES.

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ONE WAS TO BRING TOGETHER A SET
OF SOFTWARE EXECUTIVES AND
EXPERTS TO HELP YOUNG COMPANY'S
SKILL AND THE OTHER WAS SOFTWARE

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COMPANIES NEED CAPITAL SO
COMBINING THOSE WAS A UNIQUE
MODEL AND WE WERE THE FIRST TO
DO IT AT THE TIME.

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>> AN IMPORTANT PART OF THE
STORY I PICTURE OF THE FOUR OF
YOU FORMER EXECUTIVES, CREATING
HIGH ELF AND RAISING INITIALLY

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$35 MILLION AND LAUNCHING
COMPANIES A LEGACY THAT WILL
PLAY OUT OVER MANY YEARS.
>> THANK YOU.

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WE HAVE BEEN SO FORTUNATE IN OUR
CAREERS TO BE PART OF AMAZING
COMPANIES.
EXACT TARGET WAS A SPECIAL STORY

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IN THE OPPORTUNITY TO GIVE BACK
AND TO CONTINUE TO DO ADDITIONAL
WORK FOR THE COMMUNITY, BUT FOR
ENTREPRENEURS THERE'S AMAZING

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TECHNOLOGISTS HERE IN
INDIANAPOLIS AND IT'S EXCITING
TO GO TO WORK EVERY DAY TRYING
TO BUILD THE NEXT EXACT TARGET.

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>> IN THE PROCESS OF BUILDING
A NUMBER OF COMPANIES TALK ABOUT
THE 100 MILLION-DOLLAR RAISED
BUT SOME 11 START UPS THAT YOU

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HAVE STARTED IN THREE YEARS.
TALK ABOUT THE SUCCESS STORIES
AND LESS ONLY AMONG THEM BUT
TALK ABOUT THIS.

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>> YOU MENTIONED A COUPLE OF
THEM.
AND THE LEARNING SPACE AND
HELPING COMPANIES MAKE SURE

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THEIR EMPLOYEES ARE UP ON THE
LATEST AND GREATEST THING, A
NOVEL IDEA OF HOW TO HELP
COMPANIES MANAGE THEIR EMPLOYEE

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SIGNATURES AND THEY'VE REALLY
GROUND THAT INTO A MUCH LARGER
IDEA AN OPPORTUNITY.
A COMPANY HELPING COMPANIES

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UNDERSTAND THE SOFTWARE AT THEIR
EMPLOYEES ARE BUYING ON BEHALF
OF THE COMPANY AND HOW THE
SOFTWARE IS BEING USED AND

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DEPLOYED ON WHAT WE DO IS LOOK
FOR UNMET NEEDS IN BUSINESS AND
HOW THE SOFTWARE CAN BE APPLIED
TO THOSE NEEDS AND THEN WE TRY

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TO BUILD A COMPANY AROUND THAT.
>> SO THE STORIES YOU
MENTIONED ARE SUCCESS STORIES
BECAUSE OF THE EXPERTISE AND THE

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FUNDING THAT HIGH ALPHA CAN
PROVIDE.
>> THE IDEAS COME FROM OUR
TEAM, THEY COME FROM

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ENTREPRENEURS AND CORPORATIONS
WHO HAVE UNMET NEEDS AND WE
REALLY TRY TO UTILIZE OUR
EXPERIENCE TO HELP THE

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ENTREPRENEUR GO AS FAST AS THEY
CAN.
PART OF THAT IS HAVING ACCESS TO
THE RIGHT CAPITAL RESOURCES AND

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TRADITIONALLY THAT'S BEEN A
CHALLENGE IN THE MIDWEST.
YOU ARE SEEING THAT CHANGE AND
WE ARE PROUD TO BE PART OF THAT.

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>> LET'S TALK ABOUT WHAT'S
NEXT.
$100 MILLION CAPITAL RAISE.
WHAT WILL THAT GO INTO AND WHAT

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WILL THAT ALLOW?
>> WE ARE HOPING TO START
ANOTHER 8-10 SOFTWARE COMPANIES
OVER THE NEXT THREE YEARS WITH

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THAT CAPITAL.
AND THOSE COMPANIES AS THEY GROW
AND SCALE THEY NEED MORE CAPITAL
TO CONTINUE THAT GROWTH SO GOOD

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NEWS FOR THAT AND THEN WE LOOK
FOR THE BEST OPPORTUNITIES TO
MAKE INVESTMENTS ACROSS NORTH
AMERICA.

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WE ARE TALKING WITH SOFTWARE
COMPANIES FROM CALIFORNIA TO NEW
YORK TO ATLANTA, EVERYWHERE IN
BETWEEN.

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WE WANT TO DEPLOY THAT MONEY TO
HELP THOSE COMPANIES GROW.
>> A REAL FOCUS YOU ARE GLOBAL
IN YOUR VIEW BUT A FOCUS AREA I

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THINK IT'S ACCURATE TO SAY IN
THE MIDWEST, NOT REALLY THE
MIDWEST BETWEEN THE COAST.
>> ABSOLUTELY.

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11 COMPANIES WE STARTED, NINE
ARE IN INDIANAPOLIS AND 11 IN
THE MIDWEST.
ONE CHICAGO IN INDIANAPOLIS.

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DEFINITELY FEEL LIKE THERE IS A
TALENT OPPORTUNITY AND ADVANTAGE
THAT WE WANT TO TAKE ADVANTAGE
OF.

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IT'S AN INCREDIBLE PLACE TO DO
BUSINESS.
THE COST OF LIVING IS SO LOW.
INCREDIBLE UNIVERSITIES.

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GREAT SOFTWARE DNA HERE IN THE
COMMUNITY.
WE FEEL LIKE WE HAVE ALL THE
INGREDIENTS TO BE SUCCESSFUL.

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>> WELL ON YOUR WAY ALREADY
LAUNCHING A NUMBER OF COMPANIES