WEBVTT

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>>GERRY: IT'S TIME NOW TO GO
INSIDE INNOVATION BROUGHT TO YOU
BY DMI.
A PRODUCT DESIGN AGENCY THAT GOT

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ITS START AT THE SPEAK EASY IN
BROAD RIPPLE HERE IN
INDIANAPOLIS FOUR YEARS AGO...
SAYS IT HAS HELPED MORE THAN 75

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CLIENTS DREAM, DESIGN AND SCALE
DIGITAL PRODUCTS AND SERVICES.
INNOVATEMAP RECENTLY MOVED INTO
NEW HEADQUARTERS STAYING TRUE TO

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ITS BROAD RIPPLE ROOTS.
FOR MORE ON GROWTH AND WHAT'S
NEXT, LET'S TURN TO CEO MIKE
REYNOLDS.

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>> CONGRATULATIONS ON THE
GROWTH AND BEST OF ALL
INNOVATEMAP IS A DIGITAL PRODUCT
AGENCY.

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WHAT DOES THAT MEAN?
>> WE ARE FOCUSED ON HELPING
COMPANIES DREAM DESIGN DELIVER
TO MARKET BETTER DIGITAL

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PRODUCTS AND SERVICES SO DIGITAL
PRODUCTS APPLICATION, SAAS,
E-COMMERCE AND THINGS LIKE THAT.
SO VERY MUCH FOCUSED ON THAT.

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>> FOUR YEARS IN BUSINESS.
HOW DOES THE COMPANY, HOW DID IT
DEVELOP?
>> I'VE BEEN IN DIGITAL

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PRODUCTS FOR 20 YEARS AND I'M A
PASSIONATE PRODUCT PROFESSIONAL
BY TRADE.
I HAD AN EXECUTIVE ROLE IN THE

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PRODUCT TEAM THERE SO SAW THE
MEGA TREND OF FOCUSING ON
COMPANIES THAT FOCUS ON THE
PRODUCT TRAITS REALLY

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DIFFERENTIATING THEMSELVES SO WE
WORK WITH EXECUTIVES AND TEAMS
AND SEE GAPS IN THE MARKETS WE
FORM INNOVATEMAP FOUR YEARS AGO

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TO HELP OTHERS BUILD A BETTER
PRODUCT.
>> MANY ARE FAMILIAR WITH WHAT
YOU DO, BUT FOR THOSE WHO DON'T,

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GIVE US AN EXAMPLE OF HOW YOU
WOULD INTERACT WITH A CLIENT IN
GETTING A PRODUCT TO MARKET.
>> WE ARE FOCUSED ON THE

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INNOVATION BUSINESS MINDED
DESIGN SIDE OF TECH COMMUNITY SO
A TECH COMPANY THAT'S
DIFFERENTIATED.

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SO OUR VALUE PROP AS WE TALK
ABOUT A BETTER PRODUCT IS
MARKETABLE SELLS, SOLVES A
PROBLEM INTENDED TO SOLVE AND

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USABLE.
SO COMPANY WILL COME TO US WITH
A VISION OR IDEA TYPICALLY WITH
AN EXECUTIVE TEAM AND MAYBE NOT

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ABLE TO HAVE FULL EXCELLENCE IN
AN EIGHT CALIBER PRODUCT TEAM.
WE FILL THE GAPS FOR TECH
STARTUPS AND MAY PLAY THAT TEAM

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FOR A WHILE TO HELP THEM THINK
THROUGH THINGS LIKE TELLING THE
STORY, HOW THE PRODUCTS
REPRESENT THE DESIGN OF IT, THE

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RIGHT WINNING FEATURES, HOW IT'S
EQUIPPING SALES WITH GREAT
PRODUCT MARKETING SALES GOALS
AND SO FORTH.

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>> AS MENTIONED EARLIER I JUST
MOVED INTO NEW HEADQUARTERS AND
EXCITING IN BROAD RIPPLE.
IT IS BASED AND IT CREATES A

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CULTURE ABOUT THE COMPANY.
>> VERY IMPORTANT TO SO THE
PHYSICAL SPACE AND WHAT WE DO IS
ESSENTIAL.

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IT NEEDS TO BE INSPIRING, BETTER
IDEAS, NEEDS TO INSPIRE AND
COLLABORATION AND A LOT OF OUR
CLIENTS COME TO US WHETHER IT BE

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A TECH COMPANY OR A START UP AND
THEY COLLABORATE WITH US.
SO THIS SPACE WE ARE PRETTY
EXCITED ABOUT.

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WE DO WHAT WE DO.
>> YOU TALK ABOUT CLIENTS AND
DIVERSE CLIENT BASE AND WHAT'S
INTERESTING IS OBVIOUSLY YOU ARE

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WORKING WITH TECH COMPANIES, BUT
INCREASINGLY GETTING BUSINESS
FROM NON-TECH COMPANIES.
>> THE TECH COMMUNITY THEY

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CERTAINLY KNOW ALREADY THE VALUE
OF THE DESIGN OF THE PRODUCT
SKILL SO TECH STARTUPS AND SCALE
UPS AND THE NON-TECH COMPANIES

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ARE STARTING TO REALIZE THAT
DIGITAL TRANSFORMATION IS A KEY
THING TO WORK ABOUT.
SO THEY STARTED AND THAT'S A

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GREAT THING FOR OUR BUSINESS AND
ANYONE WANTING TO VALUE THE
SKILL SET AND BRING THE NEW IDEA
TO LEAD TO DIGITALLY TRANSFORM

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THEIR COMPANY OR HAVE A
COMPLEMENT TO THE CORE BUSINESS
THE IDEAS THAT WE ARE HELPING
THAT AS WELL.

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>> SO 10 SECONDS, BUT YOU ARE
TALKING ABOUT TECH MOMENTUM IN
INDIANA AND HOW THAT'S AFFECTING
YOUR BUSINESS.

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>> IT'S PHENOMENAL.
WHEN WE STARTED WE SAW A NEED IN
THE TECH SCENE IN INDIANAPOLIS.
FOR THE MOMENT MOST OF OUR

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CLIENTS ARE IN INDIANA AND IT'S
INCREDIBLE.
WE HAVE ABOUT 200 TECH COMPANY
IS IN OVER 500 NOW.

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WE ARE HONORED TO BE PART OF
THAT HOPING WE CAN HELP SOME OF
THEM REACH THEIR OUTCOMES.