WEBVTT

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>>GERRY: THOUSANDS OF LEMONADE
STANDS WILL GO UP NEXT WEEKEND
THROUGHOUT CENTRAL INDIANA.
THE 9TH ANNUAL LEMONADE DAY

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GREATER INDIANAPOLIS WILL ONCE
AGAIN TEACH KIDS HOW TO START,
OWN AND OPERATE THEIR OWN
BUSINESS.

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AND FOR MORE ON THIS POPULAR
EVENT AND THE IMPORTANCE OF
EARLY ENTREPRENEURIAL
ENGAGEMENT, LET'S TURN TO

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LEMONADE DAY GREATER
INDIANAPOLIS FOUNDER SCOTT JONES
AND CITY DIRECTOR KENDREA
WILLIAMS.

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WELCOME TO YOU BOTH.
>> THANKS.
>> SCOTT I'LL TALK TO YOU
FIRST, TEE THIS CONVERSATION.

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LEMONADE DAY IS SUCH A POPULAR
ANNUAL EVENT, HOW DID IT ALL
STARTED?
>> THIS IS THE NINTH YEAR SO

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EIGHT LEMONADE DAYS BEFORE AND
OVER 75,000 CHILDREN WHO HAVE
BEEN TOUCHED BY THIS AND VERY
BIG WAYS AND YOU THINK ABOUT

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THIS, THESE KIDS, THEY WILL ASK
FOR BIRTHDAY PRESENTS ON
CHRISTMAS PRESENTS BUT WE TEACH
THEM OVER A FEW MONTHS THE

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SKILLS THAT THEY NEED TO BUILD A
STAND, FIGURE OUT HOW TO MAKE
LEMONADE, SET UP ON THE STREET
CORNER OR IN FRONT OF THE

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GROCERY STORE OR WHATEVER OR ON
THE CANAL, FIND TRAFFIC,
ADVERTISE, BECOME GREAT
SALESPEOPLE ON THAT DAY.

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AND YOU WATCH THEM TRANSFORM
FROM KIDS YOU REALLY HAVE TO ASK
FOR THINGS TO KIDS WHO CONTROL
THEIR OWN DESTINY FOR THE OWN

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LIVES KNOW THEY CAN CONTROL
THEIR DESTINY BY MAKING THEIR
OWN MONEY OR BY GIVING TO
CHARITY OR PUTTING SOMETHING IN

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THE BANK.
IT'S REALLY COOL TO WATCH THIS.
>> IT'S REALLY THE SIMPLE FORM
OF A LEMONADE STAND, BUT WITH AS

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YOU MENTIONED SOME REAL BUSINESS
PRINCIPLES THEY GET EXPOSED TO.
>> TEACHING FINANCIAL
MANAGEMENT, ENTREPRENEURSHIP,

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TEACHING COOKING.
[CHUCKLING]
>> TALK ABOUT THIS YEAR SCOTT
SAID THE NINTH YEAR AND IT

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CONTINUES TO GROW IN MULTIPLE
WAYS INCLUDING THE PARTNERSHIP
YOU ARE EVEN ADDING AN EXTRA
DAY.

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>> SO WE ARE EXCITED TO ADD
ANOTHER DAY TO LEMONADE DAY THIS
YEAR SO WE HAVE MAY 19 AND
JUNE 23.

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AND WE DID THAT PRIMARILY
BECAUSE THE KIDS HAVE SO MUCH
WORK INTO THE STANDS THAT WE
NEEDED TO EXPAND IT TO ANOTHER

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DAY TO PROVIDE THEM WITH ANOTHER
OPPORTUNITY TO ACT AS AN
ENTREPRENEUR.
>> THE PARTNERSHIPS YOU'VE

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ALSO PUT TOGETHER WITH THE
INDIANA FEVER, THE HALF
MARATHON.
HOW ARE THOSE PARTNERSHIPS GOING

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TO TAKE PLACE?
>> WE HAVE PARTNERED WITH THE
MOTOR SPEEDWAY, AND THE FEVER.
>> AND ALL THOSE LOCATIONS.

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>> THEY ARE ALLOWING US TO PUT
PUBLIC STANDS IN THOSE LOCATIONS
WHERE THERE ARE A LOT OF TRAFFIC
SO THOSE KIDS IN THOSE

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LOCATIONS, HOPEFULLY CAN SELL A
LOT OF LEMONADE AND MAKE A LOT
OF MONEY AND DONATE THAT TO
CHARITY PLUS SAVE SOME.

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>> ASK HER, SHE KNOWS THE
STORY OF SOME OF THESE KIDS THAT
HAVE BEEN DOING THIS PROGRAM AND
WHAT'S GOING ON.

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>> FASCINATING STORIES.
>> FIRST CJ HARRIS, HE WAS
RECENTLY VOTED THE GO FUND ME
KID HERO BECAUSE OF HIS WORK

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WITH LEMONADE DAY.
NATIONALLY.
SO HE DOES A LOT OF DONATIONS OF
HIS PROFITS BACK TO THE ASTHMA

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ALLERGY ASSOCIATION AND THEN WE
HAVE LILLY, UNFORTUNATELY SHE
RETIRED LAST YEAR FROM LEMONADE
DAY, BUT RETIRED WITH A GOOD

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RECORD BECAUSE SHE RAISED
$26,000 OVER THE COURSE OF HER
PARTICIPATION THAT SHE DONATED
BACK TO PEDIATRIC CANCER

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RESEARCH SO THESE KIDS ARE DOING
SOME IMPACTFUL THINGS WITH THEIR
STANCE.
>> SCOTT, 15 SECONDS, BUT THE

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IMPACT.
>> YOU LOOK AT THE IMPACT OVER
THE YEARS TO COME AS THESE KIDS
GO OUT INTO OUR COMMUNITY AND TO

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GIVE BACK AND DO THINGS ON THEIR
OWN AND BECOME ENTREPRENEURS
THAT CREATE A BIG TALL BUILDING
IN THE MIDDLE OF INDIANAPOLIS.