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>> HELLO AND WELCOME TO THIS
SPECIAL EDITION OF INSIDE
INDIANA BUSINESS.
I'M GERRY DICK.

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I'M GOING TO OPEN THE SHOW AS
USUAL, BUT THIS WEEK WE'VE
INVITED FEMALE GUEST HOSTS FOR
EACH OF OUR SEGMENTS FOR THIS

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ALL-WOMEN'S EDITION.
LET'S GET STARTED.
MORE WOMEN NEED TO BE
REPRESENTED ON BOARDS AND SENIOR

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MANAGEMENT TEAMS FOR COMPANIES
TO ACHIEVE BETTER FINANCIAL
PERFORMANCE.
PLAIN AND SIMPLE.

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THAT'S THE MESSAGE FROM MONEY ON
THE TABLE AUTHOR MELISSA
GREENWELL, WHO ALSO HAPPENS TO
BE THE EXECUTIVE VICE PRESIDENT

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AND CHIEF OPERATING OFFICER OF
NATIONAL RETAILER THE FINISH
LINE.
HER GENDER BALANCE ARGUMENT

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DOESN'T STEM FROM ACADEMIC OR
SOCIAL PERSPECTIVES NECESSARILY,
BUT FROM A GROUNDED, EXPERIENCED
EXECUTIVE'S POINT OF VIEW.

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AND FOR MORE ON ACHIEVING
GREATER GENDER BALANCE AND HOW
THE FINISH LINE IS PUTTING IDEAS
INTO PRACTICE, LET'S BRING IN

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MELISSA GREENWELL.
WELCOME TO THE PROGRAM.
>> THANK YOU, GERRY.
>> YOU HAVE BEEN CHIEF OPERATING

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OFFICER FOR ABOUT TWO YEARS AT
THE FINISH LINE, BEEN WITH THE
COMPANY FOR MORE THAN NINE
YEARS.

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WE'RE GOING TO TALK ABOUT YOUR
BOOK BUT US A LOOK AT THE
LANDSCAPE IN INDIANAPOLIS
GENERALLY SPEAKING IN INDIANA

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FOR WOMEN IN EXECUTIVE
LEADERSHIP POSITIONS, C SUITE
EXECS, HOW WOULD YOU
CHARACTERIZE IT?

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>> WE ARE MAKING SOME PROGRESS,
BUT THERE IS STILL GREAT
OPPORTUNITY.
WOMEN STILL HOLD LESS THAN 20%

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OF EXECUTIVE POSITIONS.
>> AS YOU LOOK AT THE REASONS,
PEOPLE SAY WHY IS IT SO
IMPORTANT TO HAVE WOMEN IN

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EXECUTIVE LEADERSHIP POSITIONS?
A NUMBER OF REASONS FOR THAT,
AMONG THEM, SOME THAT POINT TO
FINANCIAL PERFORMANCE.

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>> IT'S REALLY ABOUT THE MONEY.
WHEN YOU THINK ABOUT THE POWER
AND DIVERSITY OF THOUGHT, TO
THINK THAT MOST OF THE TIME,

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WE'RE MISSING ONE OF THE GENDERS
IN THE GENDER DIVERSITY SNARE
SCENARIO, WE'RE ABSOLUTELY NOT
GETTING TO THE BEST SOLUTIONS.

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>> YOU REALLY GET AT THE ISSUE
IN YOUR BOOK WHICH YOU RELEASED
A LITTLE OVER A YEAR AGO, "MONEY
ON THE TABLE."

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WHAT PROMPTED YOU TO WRITE THE
BOOK?
>> IN 2014, I BECAME INVOLVED
WITH AN ORGANIZATION CALLED

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MENTORING WOMEN'S NETWORK.
IT'S NOW PASS THE TORCH
FOUNDATION.
THAT SAME YEAR, CHERYL SAND

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DOCTORS BERG US A BOOK WAS
RELEASED AND THE MEDIA STARTED
WRITING ABOUT THIS TOPIC.
YOU COULDN'T PICK UP A PAPER

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WITHOUT SEEING AN ARTICLE ABOUT
THE LACK OF WOMEN IN SENIOR
LEADERSHIP AND ON BOARDS.
SO WHILE THERE WAS MUCH

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ATTENTION ON THIS ISSUE AND THE
PROBLEM, NO ONE WAS REALLY
TALKING ABOUT WHAT DO WE DO
ABOUT IT, WHAT'S THE SOLUTION.

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AND SO THAT'S WHAT "MONEY ON THE
TABLE" IS DESIGNED TO DO, TO
PROVIDE THE ROAD MAP FOR A
SOLUTION.

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>> WHAT ARE SOME OF THE THINGS
THAT COMPANIES, LOTS OF
COMPANIES, LOTS OF ORGANIZATIONS
TALK ABOUT WANTING TO INCREASE

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AND GET MORE GENDER BALANCE IN
THEIR ORGANIZATIONS.
WHAT'S STOPPING THEM?
WHAT ARE THEY NOT DOING THAT

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MAYBE THEY COULD DO?
>> WELL, NOT BEING THOUGHTFUL
ABOUT HOW WE ACHIEVE THAT, NOT
BEING DELIBERATE ENOUGH, MORE

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NOW MEANS MORE LATER, SO WE
REALLY HAVE TO BUILD THE
PIPELINE EARLY IN THE PROCESS,
AND THEN WE HAVE TO DO THE

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THINGS THAT ARE NECESSARY TO
KEEP FEMALE TALENT.
SO AS WE SEE PEOPLE PROGRESS
THROUGH THEIR CAREERS, WOMEN

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PROGRESS THROUGH THEIR CAREERS,
THEY START TO FALL OUT OF THE
WORKFORCE ABOUT THE TIME THEY
ACHIEVE THAT MANAGER/DIRECTOR

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LEVEL.
WHICH IS A SHAME BECAUSE WE'VE
INVESTED SO MUCH IN THIS TALENT
AND THEN THEY LEAVE OUR

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COMPANIES AND ORGANIZATIONS.
>> YOU HAVE A LIST OF 10 RULES,
10 TIPS IN THE BOOK THAT ARE
VERY INTERESTING.

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AMONG THEM, TAKING MORE RISKS ON
FEMALE EMPLOYEES.
>> ABSOLUTELY.
SO WOMEN AS A GENDER ARE MORE

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APT TO WAIT TO BE RECOGNIZED FOR
THEIR GOOD WORK.
AS OPPOSED TO ALWAYS RAISING
THEIR HANDS LIKE OUR MALE

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COLLEAGUES DO, AND SO I THINK
SOMETIMES WE HAVE TO TAKE A
CLOSER LOOK AROUND, AND WE HAVE
TO INVITE SOMEONE TO TAKE AN

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OPPORTUNITY.
AND SO THAT MEANS TAKING A RISK,
BECAUSE WE DON'T ALWAYS
AUTOMATICALLY NOTICE THOSE

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PEOPLE.
>> YOU ALSO TALK ABOUT CREATING
A BRAND THAT IS INCLUSIVE.
BRANDING IS IMPORTANT, WHEN YOU

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TALK ABOUT BRANDING IN THIS
GENDER BALANCE SITUATION, WHAT
DO YOU MEAN?
>> SO WE HAVE TO THINK ABOUT HOW

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OUR COMPANIES CAN CONNECT TO
WOMEN, AND HOW WE MARKET THAT TO
WOMEN, WHETHER IT'S A PRODUCT OR
A SERVICE, WE HAVE TO THINK

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ABOUT OUR CULTURE, AND HOW THAT
ATTRACTS FEMALE TALENT, WHAT ARE
THE GREAT THINGS THAT WE'RE
DOING TO KEEP OUR FEMALE TALENT,

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AND WE NEED TO CREATE A BRAND
AROUND THAT.
>> QUICKLY YOU MENTIONED
MENTORING.

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HOW IMPORTANT THAT IS TO THE
PROCESS.
>> ABSOLUTELY.
IT SHOULD BE IN THE JOB

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DESCRIPTION OF EVERY SENIOR
EXECUTIVE.
>> AND VERY QUICKLY, THE
REACTION TO THE BOOK.

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YOU'VE GOTTEN A LOT OF REACTION.
>> YES.
GREAT REACTION OVER THIS LAST
YEAR.

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I THINK, TOO, IN THE CURRENT
POLITICAL CLIMATE, WE'RE GAINING
A LITTLE MOMENTUM AS WELL.
BUT IT'S ACTUALLY GOTTEN A GREAT

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REACTION.
>> ALL RIGHT.
THE BOOK IS "MONEY ON THE TABLE,
MELISSA GREENWELL, THE CO OH O