WEBVTT

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>>GERRY: IT'S TIME NOW TO GO
INSIDE INNOVATION BROUGHT TO YOU
BY DMI.
SIXTY-FOUR CENTRAL INDIANA

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NONPROFITS WILL GO HEAD TO HEAD
IN THE MARCH MADNESS- STYLE
BRACKETS FOR GOOD...FUNDRAISING
TOURNAMENT...AND NEW THIS YEAR,

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64 ADDITIONAL NONPROFITS WILL BE
COMPETING IN THE FIRST STATEWIDE
COMPETITION.
FOR MORE ON AN EVENT THAT

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CONTINUES TO GROW IN SIZE AND
IMPACT, LET'S BRING IN
CO-FOUNDER AND EXECUTIVE
DIRECTOR MATT MCINTYRE.

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AS I WAS WELCOME TO THE PROGRAM.
>> THANK YOU SO MUCH FOR
HAVING ME.
>> BRACKETS FOR GOOD AND

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INTERESTING CONCEPT PLAYING OFF
OF MARCH MADNESS, BUT CREATING A
FUND RAISING VEHICLE FOR
NONPROFITS.

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TALK ABOUT HOW THAT STARTED.
>> WE STARTED BASICALLY BY
COMING TO THE REALIZATION THAT
SO FEW PEOPLE COULD NAME MORE

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THAN 3-5 NONPROFITS AND THIS IS
A COMMUNITY LITTERED WITH THEM.
THE LAST METRIC I SAW WAS OVER
7500 AND CENTRAL INDIANA ALONE.

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SO WE DECIDED HAD THAT
REALIZATION AND DECIDED HOW CAN
WE BRING THE FUN AND EXCITEMENT
OF SPORTS TO PHILANTHROPY AND

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GET PEOPLE ACTIVATED.
>> THE IMPACT HAS BEEN
PHENOMENAL.
LAST YEAR ALONE YOU RAISED

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$3.6 BILLION PLUS FOR NONPROFITS
AND SINCE 2012, $6.5 MILLION SO
TALK ABOUT HOW THAT WORKS.
>> IT'S PRETTY STRAIGHTFORWARD

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WHEN YOU THINK ABOUT IT.
COMPETITIVE STYLE FUNDRAISING
TURN MEANT SO THEY COMPETE HEAD
TO HEAD AND RAISE MONEY THROUGH

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OUR PLATFORM AND $1 WORTH ONE
POINT AND NONPROFITS KEEP ALL
THE MONEY THEY EARN ALONG THE
WAY AND MORE THAN THE MONEY TO

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US IT'S ABOUT AWARENESS.
IT'S AN OPPORTUNITY FOR THE
NONPROFITS TO HAVE A MARKETING
PLATFORM THAT THEY DON'T HAVE

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THE RESOURCES FOR AND THAT'S
WHERE WE COME IN.
WE ARE TRYING TO ACCELERATE
PHILANTHROPY IN INDIANA.

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>> IT'S GONE NATIONWIDE 13
CITIES, 4 STATES AND THIS YEAR
YOU ARE LAUNCHING THE FIRST EVER
STATEWIDE BRACKETS FOR GOOD.

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>> BASED ON DEMAND.
WE HAD ENOUGH INTEREST ACROSS
THE STATE THAT THE PRESENTING
SPONSOR SAID YES, WE WILL DO

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ANOTHER TOURNAMENT SO NOW WE
HAVE 4 REGIONS ACROSS THE STREET
PLUS CENTRAL INDIANA
PARTICIPATING FOUR SEPARATE

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10,000-DOLLAR PROCESS.
>> THIS IS NOT CHUMP CHANGE.
$10,000.
>> IT'S REAL MONEY AT THE

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CHAMPION LAST YEAR WE WALKED
AWAY WITH JUST SHY OF $100,000
AND I GET THE BIGGER THING THAT
CAME WITH THAT WAS MORE PEOPLE

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UNDERSTAND WHAT THE ORGANIZATION
DOES, LONG TERM IMPACT THAT
CARRIES WELL BEYOND THE
TOURNAMENT ITSELF.

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>> TALK ABOUT YOUR STRATEGY
AND CERTAINLY AROUND THE COUNTRY
AND HOW DO YOU LOOK GOING
FORWARD?

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>> THE AMAZING PARTNERS WE
HAVE HERE BARNES AND THORNBURG,
ONE AMERICA, THESE ARE HOOSIERS
THAT HEART AND AS HOOSIERS WE

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WANT TO HELP AND AS WE HELP WE
START TO LEARN THAT CSR
CORPORATE SOCIAL RESPONSIBILITY
IS NO LONGER NICE TO HAVE IT'S A

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MUST-HAVE.
TAKE AN EXAMPLE FROM DICK SEND
WALMART LOWERING -- MAKING THE
AGE TO BUY A FIREARM AT 21.

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WE HAVE THAT LOCALLY AND WE ARE
PLAYING A SMALL PART AT THAT.
>> THESE PARTNERS ARE KEY TO
THE GROWTH AROUND THE STATE.

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>> ABSOLUTELY.
MORE AND MORE THIS YEAR WE'VE
ENCOURAGED NONPROFITS AND
OPPORTUNITIES TO TEAM UP WITH

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MORE LOCAL COMPANIES.
>> FIELDS ARE SET, GO TO BF