>> HELLO AND WELCOME TO "INSIDEINDIANA BUSINESS."I'M GERRY DICK.WHAT ARE THE STRENGTHS AND
WEAKNESSES OF INDY'S TECHCOMMUNITY?WHAT'S IT LIKE TO RAISE CAPITAL?THOSE JUST A FEW OF THE
QUESTIONS PUT TO MORE THAN 350TECH LEADERS IN THE FIRST-EVERINDY TECH CENSUS.THE RESULTS ARE IN AND THERE IS
SOME SURPRISING DATA.FOR A BREAKDOWN OF THE RESULTS,WE TURN TO POWDERKEG CEO MATTHUNCKLER, WHOSE ORGANIZATION LED
THE CENSUS.MATT ALSO HAS SOME EXPANSIONNEWS TO SHARE AS WELL.THIS IS A BIG UNDERTAKING, A
CENSUS.ONE OF THE BIG CHALLENGES,EVERYBODY TALKS ABOUT TECHMOMENTUM IN INDIANAPOLIS AND
INDIANA BUT NO ONE CAN POINTREALLY TO FIRM DATA ON WHAT THETECH COMMUNITY IS LIKE.DOES THIS CENSUS REALLY GET
RIGHT AT THE HEART OF THAT?>> I THINK IT'S A REALLY GREATSTARTING PLACE.WE HAVE SO MANY GREAT
ORGANIZATIONS THAT COLLABORATEDWITH US ON THIS, FROM HYDE PARKVENTURES TO HIGH ALPHA TOELEVATE VENTURES, 1150 ACADEMY,
THEY ALL MAKED SURE THAT WE WEREGETTING A REALLY GOOD SORT OFSAMPLING OF THE TECH COMMUNITYHERE IN INDIANA.
>> LET'S TAKE A LOOK, FIRST OFALL, ONE OF THE FINDINGS,MARKETING TECH IS THE NUMBER ONEINDUSTRY IN INDIANAPOLIS.
NOT REALLY A SURPRISE?>> NOT A HUGE SURPRISE IF YOU'REIN THE TECH INDUSTRY, BUT HEREIN INDIANA, BUT TO A LOT OF
PEOPLE, NATIONALLY, THEY MIGHTNOT KNOW THAT WE HAVE SUCH ANAMAZING EPICENTER OF MARKETINGTECHNOLOGY AND INNOVATION HERE.
AND WHAT'S GREAT IS WE WERE ABLETO TAKE ALL THIS DATA, BREAK ITDOWN, AND WRITE UP A FULL REPORTWITH OUR PARTNERS AT RADIUS.
I'M NOT SURE IF YOU'RE FAMILIARWITH THEM, BUT THEY'VE JUST DONESOME AMAZING CONTENT WORK FORNATIONAL CLIENTS ALL OVER THE
PLACE.WE WERE SUPER FORTUNATE THAT WEGET TO DIVE INTO THINGS WITHTHEM AND THEY COULD REALLY HELP
US UNDERSTAND, HOW CAN WE TAKEOUR STRENGTHS AND MAKE THEMBETTER, HOW CAN WE TAKE SOME OFOUR WEAKNESSES AND MAKE SURE WE
CONTINUE TO GROW.>> SALES FOR A NUMBER OFCOMPANIES IN THAT MARKETING TECHSPACE.
>> POWDERKEG IS IN NINE CITIESCURRENTLY AROUND THE COUNTRY,STARTED HERE IN INDIANAPOLIS.ONE THING WE'VE GOT GOING FOR US
THAT A LOT OF OTHER CITIES INTHE MIDDLE OF THE COUNTRY DISONTDON'THAVE IS BIG TARGETS, LIKEANGIE'S LIST AND APREKNOW.
THOSE HAVE CREATED JUST ANAMAZING POOL OF CAPITAL ANDTALENT TO GO ON TO CONTINUE TOSTART NEW VENTURES WHILE THOSE
COMPANIES CONTINUE TO GROW INSCALE HERE.>> THAT ONE OF THE SURPRISES OUTOF THE SURVEY, THE SUCCESS OF
THESE -- SERVICE COMPANIES?>> THESE SOFTWARE OF SERVICECOMPANIES ARE PLAYING BIG.38% OF THE RESPOND DENTS IN THE
MARKETING TECH CATEGORY SAIDTHEY'RE EXPECTING EXITS OF MORETHAN $50 MILLION, WHICH MEANSWE'RE NOT LOOKING FOR BASE HITS
HERE, WE'RE LOOKING FOR BIGGERPLAYS.LET'S GO FOR THE IPO, LET'SREALLY BUILD SOMETHING BIG RIGHT
HERE IN INDIANA.>> ONE OF THE OTHER THEMES IKNOW AS WE WERE TALKING OFFCAMERA THAT CAME OUT IN THE
SURVEY, IN THE CENSUS, IS THENEED TO FOCUS ON DIVERSITY INTHE TECH COMMUNITY.>> THIS IS SOMETHING I WAS SO
HAPPY TO SEE AND JUST PROUD OFBEING FROM INDIANA.WE ASKED PEOPLE WHAT THEIRNUMBER ONE SOCIAL ISSUE IS, AND
EVERYONE, THE MAJORITY, THE VASTMAJORITY SAID DIVERSITY ANDINCLUSION IS REALLY IMPORTANT TOTHEM.
AND I THINK THAT'S A HUGETESTAMENT TO MANY OF THE AMAZINGORGANIZATIONS THAT ARE HERE ININDIANA, LIKE LADIES IN SASS,
WOMEN IN HIGH-TECH, TECH POINTHAS SOME GREAT INITIATIVES ONTHIS FRONT.AS WELL AS SOME OF THE WORK JOSH
DRIVER HAS BEEN DOING IN THELGBTQ COMMUNITY AND OF COURSEHIS COMPANY SELFLESSLY AS WELL.>> THIS RICH DATA, WHAT CAN BE
USED FOR?IS THIS AN ECONOMIC DEVELOPMENTTOOL USED TO ATTRACT COMPANIESHERE?
>> THIS IS WHY I'M SO EXCITED, ITHINK THIS KNOWLEDGE IS SOIMPORTANT.I COME FROM THE AGE OF
SCHOOLHOUSE ROCK, SO KNOWLEDGEIS POWER WAS SOMETHING THAT'SENGRAINED IN MY BRAIN EARLY ON.WE REALLY JUST WANT TO EMPOWER
THE ENTIRE STATE OF INDIANA WITHTHIS INFORMATION.BECAUSE WITH INFORMATION, YOUCAN MAKE BETTER DECISIONS, YOU
CAN FIGURE OUT HOW TO RIDE THISTECH WAVE, BENEFIT FROM IT, EVENIF YOU'RE NOT IN THE TECHINDUSTRY NOW.
SOME OF THE OTHER FINDINGS WESAW WAS THAT THE MAJORITY OFTECH EMPLOYEES MAKE AN AVERAGESALARY OF MORE THAN $75,000, AND
THE MAJORITY OF RESPONDENTS SAYTHEY REPORT NINE TO 10 ON A10-POINT SCALE OF JOBSATISFACTION.
IT'S JUST A GREAT INDUSTRY TO BEIN.>> VERY GOOD.IN THIS INDUSTRY, POWDERKEG IS
AN IMPORTANT PART OF IT,COMMUNITY AS A SERVICEORGANIZATION, GIVE US A REALLYBRIEF DESCRIPTION OF THAT.
>> I KNOW IT SOUNDS LIKE A MADEUP TERM AND THAT'S BECAUSE ITIS.WE DIDN'T MAKE IT UP, THOUGH.
OUR PARTNERS AT RISE OF THEREST, THIS AMAZING INITIATIVEOUT OF WASHINGTON, D.C., THEY'VERAISED $150 MILLION TO INVEST IN
COMPANIES OUTSIDE OF THE COASTS.STARTED WITH CAPITOL FROM BEZOSAND SEVERAL OTHER TECHLUMINARIES.
THAT'S WHAT WE'RE DOING, WE'REREALLY PROVIDING COMMUNITY AS ASERVICE THROUGH TECHNOLOGY,THROUGH THIS TECHNOLOGY PLATFORM
SO THAT PEM EVERYWHERE CANCONNECT TO THESE HIGH GROWTHTECH COMPANIES.>> YOU FOUNDED POWDERKEG HERE IN
INDIANAPOLIS.GROWING IN A BIG WAY, YOUANNOUNCED LATE IN THE WEEK PLANSTO ADD 35-PLUS JOBS AND
EXPANDING TO 50 CITIESULTIMATELY BY 2020.>> THAT'S TRUE.WE CALL IT THE 50/50 BY 2020
PLAN.WE ARE GOING BIG WITH THIS.AND IT'S LARGELY DUE TO THESEAMAZING PROGRAMS IN INDIANA THAT
ARE JUST UNPRECEDENTED.THE IADC, WHAT THEY'RE COULDINGWITH SOME OF THEIR TAX CREDITSLIKE THE VCI TAX CREDIT AS WELL
AS SOME OF THEIR TAX GRANTS THEYHAVE TO GROW IN SCALE, AND JUSTTHESE AMAZING PROGRAMS,DEVELOPER TOWN IS WHERE WE
STARTED OUR OFFICES FORPOWDERKEG, NOW WE'VE MOVEDDOWNTOWN TO INDUSTRIOUS, WHICHIS A NATIONAL FOOTPRINT OF OVER
80 LOCATIONS, WE'RE DOWN ON MASSAVENUE NOW, WE'D LOVE TO HAVEPEOPLE COME CHECK OUT THE SPACEAND SEE WHAT PEOPLE ARE
BUILDING.>> VERY GOOD.CONTINUED MOMENTUM IN THE TECHSPACE, MATT HUNCKLER IS THE CEO
OF POWDERKEG.GREAT INFORMATION ON THE CENSUS