>>GERRY: NEARLY 20 YEARS AGO,FIRST INTERNET BANK LAUNCHED ASAN ODDITY... BRANCHLESS,INTERNET-ONLY BANK.
AT THE TIME, ACCORDING TO PEWRESEARCH CENTER, ONLY 41 PERCENTOF ADULTS WERE USING THEINTERNET AND THE WEATHER WAS THE
MOST POPULAR SEARCH.TODAY, THE FISHERS BANK HAS60-THOUSAND CUSTOMERSNATIONWIDE, $3 BILLION IN ASSETS
AND IS PUBLICLY TRADED ONNASDAQ.FIRSTPERSON'S PAUL ASHLEY ISHERE NOW TO DIVE INTO THE BANK'S
CULTURE IN THIS MONTH'S CULTUREMATTERS.AS I WAS WELCOME TO THE PROGRAM.>> THANKS GERRY.
>> INTERESTING STORY IREMEMBER WHEN IT LAUNCHED PEOPLERAISED EYEBROWS AND A LOT OFDOUBTERS AT THE TIME AND
INTERESTING THE CULTURE AND AREFLECTION OF ITS FOUNDING DAVIDBECKER A SERIAL ENTREPRENEUR WHOHAS GIVEN SO MUCH BACK TO THE
COMMUNITY, BUT REALLY IS ANINNOVATOR AT HIS CORE.>> HE STARTED THE BANK WANTINGTO BE COMPLETELY DIFFERENT AS
THE RESEARCH YOU QUOTED MAKESLIGHT OF.THE REGULATORS ACTUALLY DOUBTEDHIM.
IT WAS ALL ABOUT BEING CUSTOMERFIRST, NOT FOCUSING ON THEBRICKS AND MORTAR AND HE DECIDEDHE WOULD PURSUE IT AND THE
REGULATORS TOLD HIM WE NORMALLYHAVE TWO OF 5 MILLION OF CAPITALBUT YOU NEED 15 MILLION.HE CAME BACK 30 DAYS LATER AND
SAID WHAT'S NEXT AND HE WASREADY TO GO.'S VISION WAS TO BE DIFFERENTFROM A CONSUMER EXPERIENCE, BUT
ABOUT BEING DIFFERENT FROM ANEMPLOYEE EXPERIENCE.>> YOU FAST-FORWARD TO TODAYTHEY HAVE TREMENDOUS GROWTH
SETTING RECORDS FROM A FINANCIALSTANDPOINT AND REALLY DAVIDBECKER'S ENTREPRENEURIAL MINDSETIS A REFLECTION OF THE CULTURE
IN THE COMPANY EVERYTHING FROMTHE HIRING PROCESS.>> THEY ARE OBVIOUSLYDIFFERENT THAN MOST BANKS WITH
NO BRICK AND MORTAR AND THEY AREDIFFERENT AND WHO AND WHY ANDHOW THEY HIRE SO A LOT OF FOLKSTHINK THIS FIN TECH COMPANY IS
NOT A BANK, FDIC INSURED WOULDWANT TO A FORMER BANKER'S WORKFOR THEM BUT IN FACT, THAT'S NOTWHO THEY PURSUED.
THEY PURSUED PEOPLE THAT AREFOCUSED ON EXCELLENT PEOPLESKILLS AND HOW TO PROBLEM SOLVE.THAT'S A VERY DIFFERENT PROCESS
SO THAT A COLLEAGUE SELECTION ISCERTAINLY LONGER THAN MOSTEMPLOYERS HAVE BECAUSE THEY ARETRYING TO GET THE CORE OF WHO
ARE THESE FOLKS, ARE THEYCAPABLE OF BEING CUSTOMERFOCUSED.>> YOU LOOK AT THEIR
ONBOARDING PROGRAM.IT'S AN INTERESTING ASPECT.>> HIS TEAM SHARED WITH USTHAT 35 PERCENT THAT WORK THERE
TODAY AND GROWING ARE REFERREDBY CURRENT EMPLOYEES BECAUSETHOSE FOLKS KNOW WHO THEY ARELOOKING FOR AND THEY GET A
BETTER STICK GREAT WITH THOSEFOLKS.THEY ALSO INCENTIVIZE THAT.THEY GIVE $3,000 FOR A
SUCCESSFUL EMPLOYEE REFERRALWHICH WHEN YOU BUNCHED --BENCHMARK THAT AGAINST OTHERS ISQUITE HIGH.
HALF UPFRONT AND HALF MONTH SIXMONTHS LATER.>> DAVID BECKER IS A COMMUNITYMINDED ENTREPRENEUR AND A NUMBER
OF ASPECTS OF THE COMPANY LOOKLIKE THAT AS WELL INCLUDING THELIMIT ON VOLUNTEER TIME OFF.>> THEIR POLICY IS NOT THAT
THEY DON'T HAVE A POLICY BUTTHEY HAVE UNLIMITED VOLUNTEEREDTIME OFF WHICH IS REAR -- RARE.WE SEE FOUR OR EIGHT OR 10 HOURS
A YEAR AND WHAT THEY SAY IS WEWANT YOU TO IMPACT THE COMMUNITYAND BE PASSIONATE ABOUT WHAT YOUARE PASSIONATE ABOUT AS LONG AS
YOU COORDINATE WITH YOUR TEAMAND CUSTOMER SERVICE DOESN'TFAIL WE LOVE FOR YOU TOVOLUNTEER AS MUCH AS YOU CAN.
>> WHAT ABOUT THE PHYSICALSTRUCTURE YOU SAW THE ARTWORK ASYOU WALK INTO THE LOBBY AREA,BUT THE PATIO FOR COOKOUTS AND
FITNESS AREAS AND ALL THOSETYPES OF THINGS WITH BELLS ANDWHISTLES YOU COME TO EXPECT OFMODERN DAY.
>> THEY DO AND ONE OF THE COOLFOCUSES IS THAT DAVID HAS APASSION FOR ART AND PARTICULARLYLOCAL ARTIST AND ALL THROUGHOUT
THE LOCATION IN FISHERS YOU SEEARTWORK THAT FEATURES LOCALARTISTS THAT HE HAS PURCHASEDDOORS FEATURING THEIR AND THE
MOST STAGGERING ONE IS THEATRIUM ARE THE HUB THEY HAVE ANDTHAT IS USED TO ENTERTAIN GUESTSAND CLIENTS.
THEY HAVE A BREAK AREA THERE ANDA LOT OF THEIR ACTIVITIES THEREAND IN THE WARM MONTHS THEYHAPPEN, THEY USE THAT DECK THAT
LOOKS OUT AND THEY HAVE A GOODTIME.A LOT OF COMPETITION.