WEBVTT

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>> IT'S TIME TO GO INSIDEINNOVATION, BROUGHT TO YOU BYDMI.A POPULAR DELIVERY ON DEMAND

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RESTAURANT THAT LAUNCHED ININDIANA LESS THAN TWO YEARS AGOIS NOW PROVIDING FAST, HOT MEALSOUTSIDE THE HOOSIER STATE.

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VIRTUAL FOOD TRUCK CLUSTERTRUCKRECENTLY EXPANDED TO CLEVELAND,DENVER AND KANSAS CITY AND EVENMORE CITIES ARE ON THE RADAR

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SCREEN THIS YEAR.FOR MORE ON THIS GROWING FOODSUCCESS STORY, I'M PLEASED TO BEJOINED BY CO-FOUNDER AND CEO

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CHRIS BAGGOTT.WELCOME TO THE PROGRAM.I REMEMBER DISTINCTLY, AFTERYOUR SUCCESSES WITH EXACT TARGET

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AND COMPENDIUM, I SAID WHAT'SYOUR NEXT BIG THING, YOUMENTIONED THIS WHOLECLUSTERTRUCK IDEA.

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WE'RE VERY EXCITED THIS COULD BEA BIG DEAL AND IT'S HAPPENING.>> THANK YOU.YEAH, IT'S WORKED OUT -- SO FAR

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KNOCK ON WOOD, BUT IT'S WORKINGOUT AS WE THOUGHT.IT'S A HUGE MANY, MANY BILLIONDOLLAR MARKET, AND GROWING, SO

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OUR NICHE IS REALLY WE'RE GOINGTO BE FASTER AND HIGHER QUALITYAND CONTROL THE ENTIRE PROCESS.>> WHY IS THIS SUCH A BIG

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MARKET?WE WERE TALKING ABOUT OFF CAMERAA MOMENT AGO COCOONING AND JUSTLIFESTYLES.

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>> TWO GENERAL THINGS.WE DO A LOT OF LUNCH BUSINESSWITH OFFICES, AND I THINK THAT'SA BIG TREND.

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EVERYONE WOULD SPLIT UP AT LUNCHAND GO OUT, AND PEOPLE AREHAVING LUNCH MEETINGS IN NOW.PEOPLE LIKE CLUSTERTRUCK BECAUSE

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IT'S RELIABLE, FAST QUALITY ANDTHEY CAN GET WHAT THEY WANT.YOU DON'T HAVE TO ALL PICK ONEMENU AND SAY WE WANT SUBS TODAY

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OR WE WANT PIZZAS TODAY.EVERYBODY GETS WHAT THEY WANT.>> TALK ABOUT THE MODEL.THIS IS A FOOD COMPANY ON THE

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ONE HAND, YOU'RE MAKING FOOD,DLUFERRING FOOD BUT REALLY TI ATTHE CORE, IT'S A TECHNOLOGYCOMPANY.

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>> THAT'S RIGHT.WE SET OUT TO SOLVE A COUPLE OFFOOD DELIVERY PROBLEMS.ONE IS WHY CAN'T YOU GET A GOOD

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HAMBURGER DELIVERED AND IT'S ATIME PROBLEM.A 10 MINUTE OLD HAMBURGERDOESN'T TASTE GOOD.

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SO WE NEED TO SOLVE THAT.SO WE DON'T COOK THE FOOD UNTILWE KNOW EXACTLY WHERE THEDELIVERY PERSON IS.

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IF THAT DELIVERY PERSON IS 12MINUTES FROM THE KITCHEN PPED AEKNOW THE HAMBURGER TAKES3 MINUTES TO MAKE WE DON'T START

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TOOKING IT UNTIL HE'S 3 MINUTESFROM THE KITCHEN.>> TALK ABOUT EXPANSION.YOU'RE IN INDY AND BLOOMINGTON

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HERE IN INDIANA BUT HAVERECENTLY EXPANDED INTO CLEVELANDAND COLUMBUS, OHIO, DENVER ANDKANSAS CITY.

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>> EXACTLY.AND THEY'RE ALL GOING GREAT,WE'VE GOT AMAZING CULL NEARL CUSTHERE, WE'RE LOOKING FOR SIMILAR

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TYPE URBAN COMMUNITIES WHERE WEHAVE A LOT OF MILLENNIALS, A LOTOF OFFICES, A LOT OF YOUNGTECHNOLOGY COMPANIES AND THE

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KIND OF CUSTOMERS THAT WEREPLICATE HERE IN INDIANAPOLIS,AND SO FAR, SO GOOD.>> AND YOU ARE NOT FINISHED

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GROWING, YOU HAVE SOME PLANS FORTHIS YEAR.>> ABSOLUTELY.WE'RE LOOKING AT -- WE'RE GOING

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TO MINNEAPOLIS, GOING TO FORTHWORTH, DENVER, CHARLOTTE,ATLANTA, LOOKING AT CHICAGOHARD, SO WE'D LIKE TO GET 20

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OPEN IN 2018.>> THAT'S AGGRESSIVE.>> IT IS AGGRESSIVE.WE'LL SEE IF WE GET THERE BUT

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THAT'S THE GOAL.>> TALK ABOUT THE KEYS TO THATCONTINUED GROWTH.WHAT ARE THE OPPORTUNITIES AND

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CHALLENGES YOU MIGHT FACE?>> THE BIG CHALLENGE WE HAVE ISWITH THE REAL ESTATE, FINDINGEXACTLY THE RIGHT PLACE THAT'S

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CLOSE ENOUGH THAT WE CAN DO OUR6-MINUTE DELIVERY LIMIT.WE NEVER TAKE YOUR FOOD LONGERTHAN 6 MINUTES SO IT'S GOT TO BE

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CLOSE IN TO DOWNTOWN BUT STILLHAVE ROOM TO MANEUVER ALL OURDELIVERY VEHICLES AND THINGSLIKE THAT.

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>> ALL RIGHT.VERY GOOD, CHRIS BAGGOTT IS THECO-FOUNDER AND CEO OF