WEBVTT

1
00:00:00.000 --> 00:00:04.470
>>GERRY: HELLO AND WELCOME TOINSIDE INDIANA BUSINESS.I'M GERRY DICK.INDIANA TOURISM CONTINUES TO

2
00:00:04.470 --> 00:00:11.750
BREAK NUMBERS.A NEW REPORT SHOWS A RECORD 79MILLION PEOPLE VISITED THEHOOSIER STATE AND SPENT A RECORD

3
00:00:11.750 --> 00:00:20.620
$12.2 BILLION IN 2016.AND THINGS ARE NOT SLOWING DOWN.THE INDIANA OFFICE OF TOURISMDEVELOPMENT HAS LAUNCHED A

4
00:00:20.620 --> 00:00:26.730
CULINARY AND AG STRATEGY ANDACQUIRED FILM INDIANA.FOR MORE ON RECORD NUMBERS ANDNEW INITIATIVES, LET'S TURN TO

5
00:00:26.730 --> 00:00:37.500
EXECUTIVE DIRECTOR MARK NEWMAN.WELCOME BACK TO THE PROGRAM!>> THANK YOU.>> FIRST OF ALL, RENT TO THESE

6
00:00:37.500 --> 00:00:47.180
NUMBERS, A RECORD NUMBER OFVISITORS, 79 MILLION, SPENDINGIN THE HUNDREDS OF MILLIONS OFDOLLARS, YOUR BIG TAKE AWAY,

7
00:00:47.180 --> 00:00:54.450
THAT WAS INFLUENCED BY THECENTENNIAL AND 100TH RUNNING OFTHE INDIANAPOLIS 500 BUT THIS ISSIGNIFICANT.

8
00:00:54.450 --> 00:01:01.690
>> WE ARE SEEING CONTRIBUTIONSFROM ALL OVER THE STATE.INDIANAPOLIS IS A SIGNIFICANTCONTRIBUTOR OF COURSE BUT

9
00:01:01.690 --> 00:01:09.540
AMAZING WORK TAKING PLACE AT THEFRENCH LICK RESORT AND THECENTER DOWN THERE.>> AS YOU LOOK AT THE NUMBERS

10
00:01:09.540 --> 00:01:18.810
AND, AGAIN, THE BICENTENNIAL WASREALLY A COOL SERIES OF EVENTSOVER THE COURSE OF THE YEAR.THE 100TH RUNNING OF THE RACE,

11
00:01:18.810 --> 00:01:25.290
THE BIGGEST TAKE AWAY, YOUMENTIONED FRENCH LICK OBVIOUSLYA TOURIST DESTINATION BUT HAVINGTHAT --

12
00:01:25.290 --> 00:01:33.630
>>Speaker: THE EVENT CENTERENABLES THEM -- IT IS ONEEXAMPLE TO ATTRACT A GROUP OFBUSINESS TO HOST AND STAGE

13
00:01:33.630 --> 00:01:39.970
CONVENTIONS, MEETINGS,CONFERENCES AND WAYS THEY HAVENOT BEEN ABLE TO DO IN THE PAST.THAT WAS A DIFFERENCE MAKER FOR

14
00:01:39.970 --> 00:01:45.440
US.IN THE NORTHERN PART OF THESTATE IT'S A SIGNIFICANTINTERACTION.

15
00:01:45.440 --> 00:01:53.250
YOU NAME IT, THE RETURN OF THEFFA, THE NATIONAL CONVENTION,ALL OF THOSE THINGS ARE BIGCONTRIBUTORS.

16
00:01:53.250 --> 00:02:00.020
>> TOURISM HAS LONG HAD A BIGIMPACT ON THE ECONOMY BUT WHENYOU LOOK AT THESE NUMBERS, IT'STHE NINTH THE BIGGEST SECTOR OF

17
00:02:00.020 --> 00:02:06.530
THE ECONOMY, THE EIGHTH LARGESTSO THAT IS SIGNIFICANT.DO YOU SENSE THAT PEOPLE AREGETTING THAT AN UNDERSTANDING

18
00:02:06.530 --> 00:02:14.170
THAT WHETHER AT THE LEGISLATUREOR RANK-AND-FILE HOOSIERS AROUNDTHE STATE.>> I DO THINK THERE IS SOME

19
00:02:14.170 --> 00:02:21.410
ACKNOWLEDGMENT THAT WE ARESEEING TO A GREATER DEGREE THENIN THE PAST ON THE RULE THATTOURISM PLAYS AS AN ECONOMIC

20
00:02:21.410 --> 00:02:26.950
DRIVER FOR THE STATE.IT HAS SIGNIFICANT IMPACT ASWE'VE SEEN THROUGH THE NUMBERSWE WERE TALKING ABOUT, BUT

21
00:02:26.950 --> 00:02:33.820
ENHANCES THE QUALITY OF LIFE.IT REALLY SAYS SOMETHING ABOUTINDIANA AS A GREAT PLACE TOVISIT AND LIVE.

22
00:02:33.820 --> 00:02:41.260
>> ONE THING I WANT TO TALKABOUT THE NUMBERS JUST RELEASED.AND THAT IS THE RATE OF INCREASEYOU ARE SEEING HERE AND IT WAS A

23
00:02:41.260 --> 00:02:49.270
BIG TAKE AWAY FOR YOU THE RATEOF IN CREASE.>> WE LOOK AT THE COMPETITIVESET AND SAY HOW DOES INDIANA

24
00:02:49.270 --> 00:02:56.080
MEASURE UP IN TERMS OF RATE OFGROWTH RELATIVE TO SURROUNDINGSTATES A LOOK AT ILLINOIS,KENTUCKY, OHIO, TENNESSEE AS A

25
00:02:56.080 --> 00:03:03.850
COMPETING STATE WITH US.OUR RATE OF INCREASE5.7 PERCENT, IT EXCEEDS WHATTHOSE STATES HAVE EXPERIENCING

26
00:03:03.850 --> 00:03:08.420
THEMSELVES.THEY ARE TWO AND A HALF OR THREEAND A HALF PERCENT SO WE ARE INA GOOD PATH RIGHT NOW.

27
00:03:08.420 --> 00:03:16.000
>> LET'S TALK ABOUT GOINGFORWARD A NUMBER OF INITIATIVES.WE WERE IN FORT WAYNE LAST WEEKAND NEXT WEEKEND THE WEEKEND

28
00:03:16.000 --> 00:03:21.870
ROANOKE.REALLY COOL COMMUNITY WITH THEAG TOURISM CULINARY TOURISMTHAT'S BEGINNING TO TAKE PLACE.

29
00:03:21.870 --> 00:03:31.280
HOW ARE YOU LEVERAGING THAT?>> YOU ARE RIGHT ROANOKE IS AGREAT EXAMPLE OF A COMMUNITYTHAT HAS TRANSFORMED ITSELF

30
00:03:31.280 --> 00:03:38.250
AROUND CULINARY AND TOURISM.THERE IS AN OPPORTUNITY HERE FORTHE ENTIRE STATE BECAUSE THEYARE SIMILAR COMMUNITIES THAT CAN

31
00:03:38.250 --> 00:03:46.360
BUILD THEIR PROFILE BECAUSE OFTHE LOCALLY SOURCED CULINARYAGRI-TOURISM APPEAL.WE WERE HUGELY SUCCESSFUL A

32
00:03:46.360 --> 00:03:56.400
COUPLE OF WEEKS AGO A TRACKINGTHE FOREMOST NATIONAL CONFERENCEACTUALLY THE LARGEST CONFERENCEIN NORTH AMERICA FOR

33
00:03:56.400 --> 00:04:01.440
AGRI-TOURISM TO NOBLE BUILTINDIANA.IT WILL BE HERE IN 2019.WE ARE EXCITED ABOUT THAT

34
00:04:01.440 --> 00:04:09.980
BECAUSE IT ADDS MORE CREDIBILITYTO THE PLATFORM.>> AS WE WRAP UP ANOTHER BIGINITIATIVE TO RAMP UP AND THAT

35
00:04:09.980 --> 00:04:16.060
IS THE PPEDD DIET GOLF TRAIL,WHICH I'M INTERESTED IN.I KNOW A LOT OF OTHER PEOPLE AREAS WELL.

36
00:04:16.060 --> 00:04:22.530
>> SO THIS HAS BEEN FORSEVERAL YEARS, THERE'S ANOPPORTUNITY NOW TO REALLYRESURRECT AND REVAMPED THAT.

37
00:04:22.530 --> 00:04:30.740
AS WE HEAD INTO 2018 WE HAVE BIGPLANS SET FOR THAT AND WE THINKTHAT THE GOLF AUDIENCE WILLRESPOND TO IT.

38
00:04:30.740 --> 00:04:38.650
IT WILL BE A TOURISM DRIVER, ITWILL HELP US FROM GETTINGHOOSIERS ON THE GOLF COURSE ANDATTRACTING OUTSIDERS AS WELL.