WEBVTT

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HAVING ME.

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>> GERRY, BACK TO YOU.>> THANK YOU.>>>BUTLER UNIVERSITY'S BUSINESSCONSULTING GROUP IS MARKING ITS

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TENTH ANNIVERSARY AND A MYRIADOF ACCOMPLISHMENTS IN THATDECADE.JOINING ME NOW TO TALK ABOUT THE

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GROUP'S SUCCESSES AND WHAT'SNEXT...I'M PLEASED TO BE JOINEDBY TRENT RITZENTHALER, EXECUTIVEDIRECTOR OF THE BUTLER BUSINESS

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CONSULTING GROUP.TRENT, WELCOME TO THE PROGRAM.>> THANK YOU FOR HAVING ME.>> CONGRATULATIONS THIS IS A

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GREAT STORY OF THAT PROVERBIALWIN-WIN WHERE YOU GET STUDENTSGREAT EXPERIENCE GENERATINGINCOME HELPING BUSINESSES TALK

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ABOUT THEM MODEL, IF YOU WILL,THE BUTLER BUSINESS CONSULTINGGROUP CELEBRATING 10 YEARS.>> TOUCHING JUST ON THOSE

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COMPONENTS FROM THE GET-GO THEORIGINAL MISSION WHEN WE GOT OURSTART FROM A GENEROUS GRANT FROMTHE LILLY ENDOWMENT WAS TO HELP

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INDIANA BUSINESSES GROW ANDIMPROVE AND INNOVATE AND WHILEWE DID THAT WE GAVEOPPORTUNITIES FOR STUDENTS

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EITHER AS UNDERGRAD OR GRADUATESTUDENTS TO INTERN WITH US ANDTHEY GOT A CHANCE TO PLAY HANDSON TANGIBLE ROLES AND THE

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ENGAGEMENTS SO WE ARE HELPINGINDIANA BUSINESS AND IMPROVINGTHE ECONOMY AND THE MARKETPLACEBUT AT THE SAME TIME, WE ARE

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HELPING TO ADVANCE THE EDUCATIONOF THOSE FUTURE LEADERS OF THOSECOMPANIES.>> THE NUMBERS ARE STRIKING

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OVER 10 YEARS.NEARLY 200 STUDENTS PARTICIPATEDAND A NUMBER OF PROJECTS.EXAMPLES, ESTES DESIGN AND

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MANUFACTURING LOCATED HERE ININDIANAPOLIS A LONG TIME CLIENT.TALK ABOUT THAT.>> A GOOD ONE TO POINT OUT.

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IT'S HARD TO HIGHLIGHT ANY OFTHE CLOSE TO 95 CLIENTS.THEY'VE BEEN ONE OF OUR LONGESTSTANDING CLIENTS STARTED BY

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HELPING TO LOOK AT MARKETINGSTRATEGY AND HOW THEY CAN GO TOMARKET WITH THEIR PRODUCTS.THEY ARE IN METAL FABRICATION SO

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THEY BEND AND MOLD METAL INTOSHAPES FOR PRODUCTS AND SERVICESIN THE MARKETPLACE SO IT STARTEDWITH MARKETING ENDEAVORS.

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THEY LOOKED AT A POTENTIALACQUISITION OF A COMPANY TOBRING ON BOARD.WE DID DUE DILIGENCE THERE IN

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THE OUTCOME WAS A RECOMMENDATIONTHEY NOT GO FORWARD WITH THATRECOMMENDATION OR THATACQUISITION BUT FAST FORWARD

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FROM THERE WE HELPED THEMTHROUGH SOME CFO SERVICESASPECTS AND THEN MOST RECENTLYTHEY LOOKED AT A NEW ACQUISITION

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OF A PRODUCT LINE TO BRING INTOTHEIR BASE, HELP THEM TO GOTHROUGH THAT AND IT WAS A GREENLIGHT TO BRING IT ON BOARD AND

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RECENTLY HELP THEM TO LAUNCHTHAT PRODUCT AND HELP THEM TOCOMMERCIALIZE.>> ONE OF THE AMAZING THINGS

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YOU MENTIONED A LILLY GRANT THATGOT STARTED.IN 2013 THE SUCCESS OF THISORGANIZATION BECAME

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SELF-SUFFICIENT.>> EXACTLY RIGHT.FOR THE YEARS LEADING UP TO THATWHILE WE WERE WORKING OFF THE

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GROUND FOR OUR OPERATIONS ALLTHE REVENUE WE BROUGHT IN FROMCONSULTING SERVICES WERE GOINGBACK INTO THE ACADEMICS FOR

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OTHER PROGRAMS.BUT SINCE THEN WE HAVE REACHEDFINANCIAL SELF SUSTAINABILITY SOWE ARE ABLE TO OPERATE OFF THE

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FEES WE GENERATE FROM THEENGAGEMENTS AND SUPPORT THESTUDENT INTERNSHIPS AND HAVEREACHED A MILESTONE IN WHICH WE

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CAN TAKE THAT FORWARD FOR THENEXT 10 YEARS.>> YOU TALK ABOUT THEREVENUES, $10 MILLION OF REVENUE

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GENERATED 7 MILLION RETURN TOTHE SCHOOL OF BUSINESS, WHICH ISINCREDIBLE.AS YOU LOOK AT THE IMPACT ON

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STUDENTS, BUSINESSES ARE GETTINGSOME GREAT SERVICE, IF YOU WILL.THAT HANDS-ON EXPERIENCE FORSTUDENTS.

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>> IT'S IMMEASURABLE.WE WILL HAVE TESTIMONIES AND YOUTALK TO ANY OF THE 192 STUDENTSBEEN THROUGH OUR PROGRAM.

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WHEN THEY REFLECT BACK ON THEEXPERIENCE OF GETTING TO WORKALONGSIDE PROFESSIONALS RUNNINGTHE CONSULTING FIRM, BUT ALSO

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THOSE COMPANIES WORKING IN THEIROPERATIONS FROM STRATEGY TOOPERATIONS TO TECHNOLOGY TOMARKETING, THE ORGANIZATIONAL

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SIDE, THEY ARE TAKING SKILLS ANDEXPERIENCES YOU DON'T GET IN THECLASSROOM OR YOU CAN APPLY FROMTHE CLASSROOM INTO THOSE AREAS.

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AGAIN THE TESTIMONIES ARESTAGGERING AND NOT ONLY WHO THEYSTART AND THOSE COMPANIES WHERETHEY START BUT HOW QUICKLY THEY

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ADVANCE IN THE ORGANIZATIONS ANDARE RECOGNIZED FOR THOSE UNIQUESKILLS.>> A SUCCESS STORY ON MULTIPLE

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LEVELS CELEBRATING 10 YEARS OFLETTER BUSINESS CONSULTING AND