INDIANAPOLIS-BASED GREENLIGHTGURU IS EXPANDING.THE MED TECH COMPANY GROWINGBOTH IN PRODUCTS AND EMPLOYEES.
BARBARA LEWIS HAS MORE IN THEBUSINESS OF HEALTH.BARB.>>BARB: GREENLIGHT GURU HELPS
MEDICAL DEVICE MANUFACTURERS GETTO MARKET FASTER.BUT ITS NEWEST SOFTWARE ISDESIGNED TO HELP THEM AFTER THE
DEVICE IS LAUNCHED.JOINING ME TO TALK ABOUT THATAND MORE IS THE CEO ANDCO-FOUNDER OF GREENLIGHT GURU,
DAVID DERAMGOOD TO HAVE YOU HERE.>> PLEASURE TO BE HERE.>> AN EASY QUESTION TO ASK IN
A HARD ONE TO ANSWER BECAUSE YOUDO SO MUCH, BUT FOR THOSE OF USNOT FAMILIAR WITH GREEN LIKEGURU WHAT DOES YOUR COMPANY DO.
>> YOUR AUDIENCE IS NOTSUPPOSE -- COMPOSED OF MEDICALDEVICE INDUSTRY EXPERT SO MAYBETHE BEST WAY TO ANSWER THAT IS
WITH AN EXAMPLE.LET'S SAY WE HAVE A COMPANY IN AFLEET OF HEALTHCARE PRODUCTS ANDWE INVENT A NEW DEVICE.
IT LOOKS LIKE A PEN, BUT I STICKIT IN MY EAR AND PRESS A BUTTONAND IT CURES HEADACHES.WHAT SHOULD WE NAME IT?
>> DON'T KNOW.>> HOW ABOUT THE VOLTRON 2000.WE HAVE A NEW PRODUCT AND IT'SGREAT THAT WE WILL DO SO MUCH
GOOD IN THE WORLD BUT BEFORE WESELL THE PRODUCT IN THE U.S. FTAHAS TO GIVE US CLEARANCE IF WESELL IT OVERSEAS WE HAVE TO GET
ISO- BODIES INVOLVED SO WE HAVETO HAVE A QUALITY MANAGEMENTSYSTEM IN OUR COMPANY HELPSCOMPANIES LIKE THE VOLTRON 2002
WAYS.ONE WE HAVE AN ELECTRONICQUALITY MANAGEMENT SYSTEM, WHICHIS A SOFTWARE PLATFORM THAT
ALLOWS THEM TO ELECTRONICALLYMAINTAIN THAT SYSTEM AND WE ALSOGURU'S WITH 10 PLUS YEARS OFINDUSTRY EXPERIENCE THAT HELP
GUIDE THE TEAM AS THEY JUMPTHROUGH THE REGULATORY HURDLES.>> THERE'S NEW PRODUCT NOWONCE THE VOLTRON 2000 IS THAT
MARKET YOU ARE WILLING TO HELPCOMPANIES AND I'M WONDERING WHATTHE STRATEGY BEHIND IT FOR YOUAND WHAT YOU CAN OFFER THEM THAT
THEY ARE NOT DOING ALREADY.>> OUR NEW PRODUCT IS ADISRUPTER.WE TOOK A LOOK AT THIS INDUSTRY
WHAT WE SAW WAS THERE WAS A LOTOF ON PREMISES AND A LOT OFLEGACY SYSTEMS AND THOSE HELPANY INDUSTRY, PHARMACEUTICAL,
AEROSPACE, YOU'VE GOT MANY, MANYINDUSTRIES THAT ARE COVERED BYTHESE PRODUCTS AND WHAT WE SAWWAS THAT MOST OF THE INDUSTRY
WAS STILL ON PAPER.SO WE LAUNCHED OUR GOAL PRODUCTAND IT WAS A BIG HIT.WE PUT THAT PRODUCT IN OVER 400
CITIES IN 30 PLUS COUNTRIES ANDJUST A BIG SUCCESS AND LISTENINGTO OUR CUSTOMERS THE NEXT THINGTHEY WANTED US AFTER OUR
PRODUCTS ARE AT MARKET WE HELPCONNECTING ALL THE PIECES.SO WHAT YOU SEE IS A REVOLUTIONIN THE INDUSTRY AND THE WAY THAT
COMPANIES BRING MEDICAL DEVICEPRODUCTS TO MARKET.>> LET'S TALK ABOUT YOURGROWTH BECAUSE IT'S BEEN
EXPLOSIVE.AROUND THEY HELPED FINANCIALLY,BACKERS, AND JUST ENTHUSES TOMAKE SURE THAT YOU GROW BUT
LET'S TALK A LITTLE BIT ABOUTWHY THIS COMPANY IS DOING SOWELL SO QUICKLY AND TALK ABOUTTHE GROWTH.
>> IT'S BEEN VERY FAST, THEGROWTH HAS BEEN FAST.LIKE I SAID BEING ABLE TODELIVER A PRODUCT THAT SPECIFIC
FOR MEDICAL DEVICE COMPANIES,THERE WAS A LACK OF INNOVATIONIN THE INDUSTRY FOR A DECADEPLUS.
SO WE WERE ABLE TO BRING PURPOSEFILLED WORKFLOWS AND PURPOSEFILLED PRODUCT TO AN INDUSTRYTHAT WAS WAITING FOR THAT
PRODUCT AND AT THE SAME TIMEWE'VE GOT A TREMENDOUS AMOUNT OFREGULATORY CHANGE HAPPENING SOTHE SYSTEMS THAT USE TO ALLOW
COMPANIES 2 BY WITH COMPLIANCEAND WHEN WAS THE LAST TIME YOUGOT EXCITED ABOUT COMPLIANCE?FROM MY PERSPECTIVE IF I GO TO
DINNER I WILL NOT COME HOME ANDSAY I HAD THIS GREAT DINNER ITWAS SO COMPLAINED.WE WANT TO FOCUS ON QUALITY.
SO IT'S BEEN A BIG PUSH IN THEINDUSTRY WITH THE CHANGES THATHAVE COME TO BE ABLE TO CONNECTALL THE DIFFERENT PIECES
TOGETHER.