WEBVTT

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INDIANAPOLIS-BASED GREENLIGHTGURU IS EXPANDING.THE MED TECH COMPANY GROWINGBOTH IN PRODUCTS AND EMPLOYEES.

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BARBARA LEWIS HAS MORE IN THEBUSINESS OF HEALTH.BARB.>>BARB: GREENLIGHT GURU HELPS

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MEDICAL DEVICE MANUFACTURERS GETTO MARKET FASTER.BUT ITS NEWEST SOFTWARE ISDESIGNED TO HELP THEM AFTER THE

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DEVICE IS LAUNCHED.JOINING ME TO TALK ABOUT THATAND MORE IS THE CEO ANDCO-FOUNDER OF GREENLIGHT GURU,

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DAVID DERAMGOOD TO HAVE YOU HERE.>> PLEASURE TO BE HERE.>> AN EASY QUESTION TO ASK IN

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A HARD ONE TO ANSWER BECAUSE YOUDO SO MUCH, BUT FOR THOSE OF USNOT FAMILIAR WITH GREEN LIKEGURU WHAT DOES YOUR COMPANY DO.

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>> YOUR AUDIENCE IS NOTSUPPOSE -- COMPOSED OF MEDICALDEVICE INDUSTRY EXPERT SO MAYBETHE BEST WAY TO ANSWER THAT IS

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WITH AN EXAMPLE.LET'S SAY WE HAVE A COMPANY IN AFLEET OF HEALTHCARE PRODUCTS ANDWE INVENT A NEW DEVICE.

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IT LOOKS LIKE A PEN, BUT I STICKIT IN MY EAR AND PRESS A BUTTONAND IT CURES HEADACHES.WHAT SHOULD WE NAME IT?

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>> DON'T KNOW.>> HOW ABOUT THE VOLTRON 2000.WE HAVE A NEW PRODUCT AND IT'SGREAT THAT WE WILL DO SO MUCH

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GOOD IN THE WORLD BUT BEFORE WESELL THE PRODUCT IN THE U.S. FTAHAS TO GIVE US CLEARANCE IF WESELL IT OVERSEAS WE HAVE TO GET

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ISO- BODIES INVOLVED SO WE HAVETO HAVE A QUALITY MANAGEMENTSYSTEM IN OUR COMPANY HELPSCOMPANIES LIKE THE VOLTRON 2002

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WAYS.ONE WE HAVE AN ELECTRONICQUALITY MANAGEMENT SYSTEM, WHICHIS A SOFTWARE PLATFORM THAT

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ALLOWS THEM TO ELECTRONICALLYMAINTAIN THAT SYSTEM AND WE ALSOGURU'S WITH 10 PLUS YEARS OFINDUSTRY EXPERIENCE THAT HELP

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GUIDE THE TEAM AS THEY JUMPTHROUGH THE REGULATORY HURDLES.>> THERE'S NEW PRODUCT NOWONCE THE VOLTRON 2000 IS THAT

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MARKET YOU ARE WILLING TO HELPCOMPANIES AND I'M WONDERING WHATTHE STRATEGY BEHIND IT FOR YOUAND WHAT YOU CAN OFFER THEM THAT

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THEY ARE NOT DOING ALREADY.>> OUR NEW PRODUCT IS ADISRUPTER.WE TOOK A LOOK AT THIS INDUSTRY

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WHAT WE SAW WAS THERE WAS A LOTOF ON PREMISES AND A LOT OFLEGACY SYSTEMS AND THOSE HELPANY INDUSTRY, PHARMACEUTICAL,

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AEROSPACE, YOU'VE GOT MANY, MANYINDUSTRIES THAT ARE COVERED BYTHESE PRODUCTS AND WHAT WE SAWWAS THAT MOST OF THE INDUSTRY

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WAS STILL ON PAPER.SO WE LAUNCHED OUR GOAL PRODUCTAND IT WAS A BIG HIT.WE PUT THAT PRODUCT IN OVER 400

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CITIES IN 30 PLUS COUNTRIES ANDJUST A BIG SUCCESS AND LISTENINGTO OUR CUSTOMERS THE NEXT THINGTHEY WANTED US AFTER OUR

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PRODUCTS ARE AT MARKET WE HELPCONNECTING ALL THE PIECES.SO WHAT YOU SEE IS A REVOLUTIONIN THE INDUSTRY AND THE WAY THAT

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COMPANIES BRING MEDICAL DEVICEPRODUCTS TO MARKET.>> LET'S TALK ABOUT YOURGROWTH BECAUSE IT'S BEEN

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EXPLOSIVE.AROUND THEY HELPED FINANCIALLY,BACKERS, AND JUST ENTHUSES TOMAKE SURE THAT YOU GROW BUT

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LET'S TALK A LITTLE BIT ABOUTWHY THIS COMPANY IS DOING SOWELL SO QUICKLY AND TALK ABOUTTHE GROWTH.

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>> IT'S BEEN VERY FAST, THEGROWTH HAS BEEN FAST.LIKE I SAID BEING ABLE TODELIVER A PRODUCT THAT SPECIFIC

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FOR MEDICAL DEVICE COMPANIES,THERE WAS A LACK OF INNOVATIONIN THE INDUSTRY FOR A DECADEPLUS.

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SO WE WERE ABLE TO BRING PURPOSEFILLED WORKFLOWS AND PURPOSEFILLED PRODUCT TO AN INDUSTRYTHAT WAS WAITING FOR THAT

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PRODUCT AND AT THE SAME TIMEWE'VE GOT A TREMENDOUS AMOUNT OFREGULATORY CHANGE HAPPENING SOTHE SYSTEMS THAT USE TO ALLOW

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COMPANIES 2 BY WITH COMPLIANCEAND WHEN WAS THE LAST TIME YOUGOT EXCITED ABOUT COMPLIANCE?FROM MY PERSPECTIVE IF I GO TO

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DINNER I WILL NOT COME HOME ANDSAY I HAD THIS GREAT DINNER ITWAS SO COMPLAINED.WE WANT TO FOCUS ON QUALITY.

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SO IT'S BEEN A BIG PUSH IN THEINDUSTRY WITH THE CHANGES THATHAVE COME TO BE ABLE TO CONNECTALL THE DIFFERENT PIECES

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TOGETHER.