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>>GERRY: HELLO AND WELCOME TOTHIS SPECIAL EDITION OF INSIDEINDIANA BUSINESS.I'M GERRY DICK COMING TO YOU

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FROM UPLAND BREWING COMPANY'SWOOD SHOP IN BLOOMINGTON...A NEWBREWHOUSE DEDICATED SOLELY TOSOUR ALE.

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>>>BUT THIS SHOW IS NOT JUSTABOUT THE GROWING FOOD AND DRINKCULTURE.FOR THE NEXT HOUR, OUR

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"BLOOMINGTON TOWN HALL" POWEREDBY COMCAST BUSINESS WILL GIVEYOU A LOOK INTO THE SOUTHCENTRAL INDIANA ECONOMY AND

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BLOOMINGTON...A CITY WITH ABUDDING COSMOPOLITAN ATMOSPHEREAND SMALL TOWN CHARM.>> CULTURE, DIVERSITY, IU,

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MUSIC, JOHN MELLENCAMP,LIMESTONE, BEACHES TRANSFORMBLOOMINGTON INTO WHAT IT ISTODAY.

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THIS MUNRO AND COUNTY CITY OFABOUT 85,000 IS A VIBRANTCOLLEGE TOWN NESTLED IN THEHILLS OF SOUTHWEST CENTRAL

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INDIANA.INDIANA UNIVERSITY IS AT THEHEART OF THE CITY BOTH LITERALLYAND FIGURATIVELY ATTRACTING

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STUDENTS AND FACULTY FROM AROUNDTHE GLOBE IN SEARCH OF AWORLD-CLASS EDUCATION WITH ASTORYBOOK COLLEGE EXPERIENCE.

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THE PICTURE OUTSIDE THE ICONICCENTER AND YOU WILL SEE ANEMERGING TECH SECTOR, THRIVINGMUSIC SCENE AND ECLECTIC

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RESTAURANTS.INTERNATIONAL FESTIVALS, THESTATE'S LARGEST FARMERS MARKETAND PICTURESQUE SCENERY OF LAKE

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MONROE TO THE HOOSIER NATIONALFOREST.THE ECONOMIC ENGINE IN THEREGION FUELED BY MAJOR EMPLOYERS

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LIKE COOK GROUP, IU HEALTH ANDBAXTER, ALL BENEFITING FROM THEAREA'S QUALITY OF LIFE.WHETHER YOU ARE A STUDENT,

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EDUCATOR, EMPLOYER OR RESIDENT,THERE IS SOMETHING SPECIAL ABOUTBLOOMINGTON.NO WONDER IT'S CONSISTENTLY

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NAMED ONE OF THE MOST POPULARAND BEAUTIFUL SMALL TOWNS INAMERICA.OUTSIDE OF INDIANAPOLIS,

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BLOOMINGTON IS THE MOSTCULTURALLY DIVERSE CITY IN THESTATE.INDIANA UNIVERSITY ATTRACTS

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INTERNATIONAL STUDENTS ANDFACULTY AND THEIR FAMILIES TOTHE REGION...WHICH LED TO THECREATION OF THE TIBETAN

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MONGOLIAN BUDDHIST CULTURALCENTER, FOUNDED IN THE 1970'S BYTHE DALAI LAMA'S BROTHER.FOR MORE ON THE ROLE OF CULTURAL

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DIVERSITY AND QUALITY OF PLACEIN THE ECONOMY AND PLEASED TO BEJOINED BY BLOOMINGTON DIRECTOROF LEISURE MARKETING AND MEDIA,

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AARON WHITE.WELCOME TO THE PROGRAM.THE TOURISM IS SO IMPORTANT.7600 JOBS TIED DIRECTLY TO THE

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ECONOMY IN BLOOMINGTON.>> CREATING $360 MILLION INTOOUR LOCAL ECONOMY ANNUALLY.>> LET'S TALK ABOUT I THINK

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IT'S PROBABLY OBVIOUS, BUT THEROLE OF INDIANA UNIVERSITY AMAJOR EMPLOYER BUT HOW ABOUT THEIMPACT THAT IU HAS ON TOURISM.

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>> 9 PERCENT OF INDIANAPOPULATION IS INTERNATIONAL SOWITH THAT IT CREATES ALL SORTSOF FAMILY AND FRIENDS COME BACK

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TO BLOOMINGTON, ACCLIMATINGTHEMSELVES TO THE AREA FROM THEUNIVERSITY.>> THE INTERNATIONAL FLAVOR

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CULTURAL DIVERSITY AND IU AGENERATOR OF THAT, I MENTIONEDIN THE INTRODUCTION, WHICH ISFASCINATING FOR A CITY THE SIZE

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OF BLOOMINGTON 75 ETHNICRESTAURANTS.>> IN THE LAST FIVE YEARSWE'VE HAD DOZENS OF ASIAN

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RESTAURANTS OPEN UP INPARTICULAR AND WE NOW HAVE OVER50 ASIAN RESTAURANTS TO CHOOSEFROM AUTHENTIC DISHES SERVED BY

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FAMILY MEMBERS WHO ARE OPENINGRESTAURANTS BECAUSE THEIRCHILDREN ARE HERE LEARNING ANDIU.

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>> WHAT ABOUT CULTURE ANDDIVERSITY, AN IMPORTANT PART OFTHE FIVE IN BLOOMINGTON AND THERURAL COUNTY.

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HOW BIG A PART OF THEBLOOMINGTON BLAND IS CULTURALDIVERSITY?>> ONE OF THE BIGGEST PARTS OF

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BLOOMINGTON AS A TOURISTDESTINATION.PEOPLE COME HERE FOR THE NIGHTLIFE AND RECREATION, THE CULTURE

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THAT EXISTS WITH OUR MUSICSCENE, FOOD SCENE, ALL SORTS OFOUTDOOR ACTIVITIES YOU CAN DOTHAT BLEND INTO MAKING US A

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GREAT DESTINATION.>> YOU MENTION FESTIVALS ANDINDIANA AROUND THE STATE HASBEEN KNOWN FOR LOCAL FESTIVALS.

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IT'S A BIG PART OF THE TOURISMMARKET AND THAT VIBRANCY ANDBLOOMINGTON.>> ESPECIALLY IN THE FALL

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FESTIVALS ARE THINGS PEOPLE WANTTO TRAVEL TO VISIT SO THE LOTUSWORLD MUSIC AND ARTS FESTIVALHAPPENING LATER THIS MONTH, OVER

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12,000 PEOPLE WHO COME ANNUALLYTO THAT EVENT.THEY WANT TO CHECK OUT THREEDAYS OF MUSIC, INTERNATIONAL

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ARTISTS COMING TO BLOOMINGTON.THEY PERFORM AND THEY AREBRINGING THAT TO US AND THAT'SONE OF THE GREAT REASONS THEY

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COME TO BLOOMINGTON.WE ARE EXPLODING WITH CULTURE.>> YOU MENTION THE MUSIC SCENEAND SO WE WILL TALK WITH THE

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RECORD LABELS BUT 14 RECORDLABELS SO MUSIC IN TERMS OFTOURISM AND THE ECONOMY IS A BIGPART OF IT.

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>> ABSOLUTELY, SO YOU HAVEPLACES LIKE THE ICONIC MUSICVENUES AND PLACES YOU MAY NOTKNOW ABOUT INCLUDE THE BISHOP

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WHICH IS A GREAT PLACE FORPEOPLE TO CHECK OUT MUSICDOWNTOWN FOR UP-AND-COMINGBANDS.

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A LITTLE MORE OF THAT INDY VIBEAND WE EVEN HAVE A MUSIC VENUELOCATED IN THE BACK ALLEY CALLEDTHE BLOCK HOUSE.

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SO LITERALLY BEHIND THE SCENESMUSIC VENUES, PLACES YOU CANCHECK OUT MUSIC YOU CAN'T HEARANYWHERE ELSE.

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>> WHAT DO YOU SEE AS YOU GOFORWARD AND GROWTHOPPORTUNITIES?I 69 CONTINUES TO BE BUILT, BUT

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HOTELS WILL BE VERY IMPORTANTOBVIOUSLY THE INFRASTRUCTURE FORTHAT.I KNOW THERE'S CONSTRUCTION OF A

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NUMBER OF HOTELS.>> WE ARE IN THE PROCESS OFBUILDING THREE HOTELS RIGHT NOWAND IT SEEMS TO BE GROWING SO

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WITH THE HOTEL DEVELOPMENT WESEE INCREASED OPPORTUNITIES FORNEW ATTRACTIONS ON RESTAURANTSAND SHOPS TO OPEN AND ADDING TO

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THAT VIBRANCY THAT EXISTS HERE.>> TOURISM A BIG PIECE OF THEECONOMY.