WEBVTT

1
00:00:00.000 --> 00:00:05.270
>>GERRY: IT'S TIME NOW TO GOINSIDE INNOVATION...BROUGHT TOYOU BY DMI.DIGITAL AD AGENCY STATWAX OPENED

2
00:00:05.270 --> 00:00:11.680
ITS DOORS JUST TWO YEARS AGO INFISHERS.SINCE THEN IT'S LAUNCHED STATWAXACADEMY, NAMED ONE OF THE TOP 10

3
00:00:11.680 --> 00:00:19.490
FASTEST GROWING GOOGLE SOLUTIONPROVIDERS OF 2017? BY THESILICON REVIEW AND THE COMPANYIS EXPANDING ITS WORK

4
00:00:19.490 --> 00:00:23.560
FORCE...ADDING UP TO 50EMPLOYEES.FOR MORE ON WHAT'S DRIVINGGROWTH AND WHAT'S NEXT...LET'S

5
00:00:23.560 --> 00:00:31.030
TURN TO STATWAX PRESIDENT JEFFGASIOR.JEFF, WELCOME TO THE PROGRAM.>> THANKS.

6
00:00:31.030 --> 00:00:37.070
>> CONGRATULATIONS ON THESUCCESS.START FROM THE BEGINNING HOW DIDSTATWAX COME ABOUT?

7
00:00:37.070 --> 00:00:44.240
>> THAT'S A GREAT QUESTION.WE LOOKED AT THE DIGITAL SPACEAND FELT THAT TRADITIONAL MEDIABUYERS WERE MOVING OVER IN

8
00:00:44.240 --> 00:00:51.320
PURCHASING INVENTORY LIKE THEYDID ON THE TRADITIONAL SIDE ANDWE FELT THERE WAS A BETTER WAYBY ACTUALLY PLACING ADS SO WE

9
00:00:51.320 --> 00:00:58.730
STARTED STATWAX TWO YEARS AGOWITH THE THOUGHT OF ELIMINATINGADD FRAUD AND INCREASING RATES.>> SO THE DIGITAL SPACE IS

10
00:00:58.730 --> 00:01:04.730
HUGE.YOU'VE REALLY FOCUSED ON THEDITCH.HOW DID THE WHOLE AD PLACEMENT

11
00:01:04.730 --> 00:01:12.340
OF SOFTWARE, HOW DO YOU DO THIS?>> WE HAVE A TEAM IN OUROFFICE AT STATWAX THAT'SLITERALLY PLACING ADS ON A PER

12
00:01:12.340 --> 00:01:18.480
SECOND BASIS.WE WRITE OUR OWN ALGORITHMS ANDSCRIPTS IN-HOUSE VERSUS USINGSOFTWARE THAT EVERY COMPETITOR

13
00:01:18.480 --> 00:01:24.620
COULD BE USING TO PURCHASE THESAME INVENTORY.>> WE TALKED ABOUT YOUR GROWTHOVER THE LAST TWO YEARS AND

14
00:01:24.620 --> 00:01:31.120
YOU'VE LANDED SOME BIG NAMECUSTOMERS.ADIDAS, GE AND A NUMBER OF OTHERBIG CUSTOMERS.

15
00:01:31.120 --> 00:01:42.100
>> ABSOLUTELY WE'VE BEENFORTUNATE TO DO THAT ANDRECENTLY WORKING WITH FIRSTINTERNET BANKS, IVY TECH,.

16
00:01:42.100 --> 00:01:51.980
>> IN TERMS OF BUSINESS LINEYOU MENTIONED ONLINE ADD FRAUDAND YOU CONTEND THAT IS A HUGEPROBLEM AND HOW ARE YOU GETTING

17
00:01:51.980 --> 00:01:58.890
AROUND THAT?>> SO WHEN ADD FRAUD EXISTSIT'S USUALLY BECAUSE PEOPLE AREPURCHASING LARGE AMOUNTS OF

18
00:01:58.890 --> 00:02:04.460
IMPRESSIONS WITHOUT WEARINGWHERE THEY ARE BEING PLACED ANDWE FIGURE OUT WHERE THOSE ADSNEED TO BE PLACED AND BUYING

19
00:02:04.460 --> 00:02:11.300
THEM IN MILLISECONDS VERSUSTHOUSANDS IMPRESSIONS OF IN TIMEWE SEE GREAT NUMBER DECREASES INTHE ADD FRAUD NUMBERS GOING

20
00:02:11.300 --> 00:02:16.470
DOWN.>> WHERE DO YOU SEE BUSINESS-- WHAT DO YOU SEE DRIVINGBUSINESS AS YOU LOOK TO THE NEXT

21
00:02:16.470 --> 00:02:25.080
5-10 YEARS GOING FORWARD?GREAT GROWTH THE FIRST TWOYEARS, WHAT DO YOU SEE NEXT?>> WHEN YOU LOOK AT NUMBERS

22
00:02:25.080 --> 00:02:30.280
LIKE $7.2 BILLION AND ADD FRAUDAND A SYSTEM LIKE OURS THATELIMINATES THAT THAT'S WHEREGROWTH WILL COME.

23
00:02:30.280 --> 00:02:37.620
IS THIS SPACE IS MORE EDUCATEDTO OPTIONS AND OPPORTUNITIES OUTTHERE THAT'S WHERE WE WILL TELLHER STORY AND GROW.

24
00:02:37.620 --> 00:02:43.560
>> TO FEEL THAT GROWTH YOUHAVE TO HAVE JOBS.YOU ARE HIRING AND HAVEAMBITIOUS PLANS.

25
00:02:43.560 --> 00:02:50.070
16 EMPLOYEES AT 40-50 OVER THENEXT COUPLE OF YEARS.>> WE'VE STARTED SOMETHINGCALLED STATWAX ACADEMY, WHICH

26
00:02:50.070 --> 00:02:56.980
WILL HELP US TRAIN THOSEEMPLOYEES AND ANYONE IN THESTATE AND WE'VE HAD TALKS WITHNATIONAL SCHOOLS TRADITIONAL AND

27
00:02:56.980 --> 00:03:03.150
NONTRADITIONAL TO OFFER OURACADEMY ON A NATIONAL LEVEL TOMAKE SURE PEOPLE ARE TRAINED FORTHOSE JOBS WHEN THEY ARE

28
00:03:03.150 --> 00:03:08.790
AVAILABLE.>> WHAT KINDS OF PEOPLE AREYOU LOOKING FOR?>> PEOPLE THAT LIKE TO ANALYZE

29
00:03:08.790 --> 00:03:16.360
DATA AND UNDERSTAND NUMBERS ANDLOOKING FOR CRITICAL SYSTEMS INAN AD ENVIRONMENT.>> STATWAX A FISHERS -BASED
