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>>GERRY: IT'S TIME NOW TO GOINSIDE INNOVATION BROUGHT TO YOUBY DMI.A SOAP-MAKING STARTUP IN

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BLOOMINGTON HAS BEEN ACCEPTEDINTO ONE OF THE TOP TECHBUSINESS ACCELERATORS IN THECOUNTRY.

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SOAPY SOAP COMPANY IS PART OFCINCINNATI-BASED BRANDERY'SCLASS OF 2017-ONLY ONE OF 7 THATWILL RECEIVE A $50,000

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INVESTMENT, ALONG WITH BRANDING,MENTORING AND INSTRUCTION TOHELP LAUNCH A CONSUMER-DRIVENBRAND.

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FOR MORE ON WHAT IT MEANS TO BESELECTED FOR THIS PRESTIGIOUSPROGRAM, LET'S BRING INCO-FOUNDERS ANTHONY DUNCAN AND

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MOHAMMED A. MAHDI.GENTLEMEN, WELCOME TO THEPROGRAM.I WANT TO GET RIGHT TO IT.

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YOU LAUNCHED THIS SOAP COMPANYIN 2012.GIVE US AN IDEA OF WHAT SOAPYSOAP IS ALL ABOUT.

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>> WE MAKE ALL NATURAL BODYCARE PRODUCTS, BAR SOAP, LIPBALM, BACK SOAPS AND OTHER BODYCARE PRODUCTS AND USE PLANT

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-BASED INGREDIENTS AND EACHPRODUCT WE DO SOMETHING UNIQUEWITH IT AND TRY TO CREATESOMETHING DIFFERENT, SO BAR SOAP

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WE MAKE WITH OUR UNIQUE SOAPMAKING PROCESS WE CREATE WE CALLTHE VOLCANO METHOD AND THE SOAPIS FINISHED IMMEDIATELY RATHER

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THAN HAVING TO CURE FOR 30-60DAYS AND WE CREATE THREEDIFFERENT BASIS FOR DIFFERENTSKIN TYPES.

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>> SO YOUR TARGET SPECIFICSKIN TYPES.TALK ABOUT THAT PROCESS BECAUSETO ME THE SOAP MAKING PROCESS,

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WHAT YOU DO IS VERY DIFFERENTTHAN TYPICAL.>> WE ACTUALLY THE SOAP MAKINGPROCESS TAKES 30-60 DAYS TO CURE

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AND WHAT WE STUMBLED UPON ANDDEVELOPED OUR OWN METHOD, THESOAP IS READY THE SAME DAY SOIT'S CURED AND YOU CAN USE IT

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THAT SAME DAY.>> AND THAT PROCESS HAS LEDYOU TO CREATE AND LAUNCHED A FEWMONTHS AGO WHAT YOU ARE TERMING

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THE WORLD'S FIRST ONLINE SOAPMAKING STUDIO SO YOU CANCUSTOMIZE AND CONSUMERS CAN GOONLINE AND CREATE THEIR OWN

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SOAPS.>> SO WHAT CUSTOMERS CAN DO ISCHOOSE THE INGREDIENTS AND THESKINTIGHT, OILSKIN, DRY SKIN OR

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NEUTRAL SKIN AND AFTER THAT THEYGET TO CHOOSE BETWEEN ESSENTIALOILS SO WE OFFER LEMONGRASS,PEPPERMINT, LAVENDER AND AFTER

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THAT THEY CAN CHOOSE IT'S FULLOF ANTS TO ADD IN AND ANOTHERUNIQUE THING WE PUT IN IS YOUCAN NAME YOURSELF ANTHONY SPICE

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OR SPICY AND THEN YOU CHOOSE APATTERN SO IT'S SHOWING THECUSTOMER THEY CAN CHOOSE EXACTLYWHAT THEY WANT.

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>> IT TRULY IS CUSTOMIZABLE.OTHERS OUT THERE NOT SO MUCH,BUT THIS GIVES THE CONSUMER THEABILITY TO GIVE THAT

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PERSONALIZED PROCESS.>> IT'S A FINE-GRAINED.SO SOME PEOPLE DO CUSTOMPACKAGING OR STAMPING AND THEY

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ARE MORE THAN 20 MILLIONCOMBINATIONS WITH THEINGREDIENTS WE OFFER.PEOPLE CREATE THEIR OWN SENT

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BLEND.>> TALK ABOUT THE BRAND ORREAD.THE INCUBATOR.

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ONE OF THE TOP IN THE COUNTRY.A LOT OF PEOPLE WANT TO GET INAND YOU ARE ONE OF ONLY SEVEN.MORE IMPORTANTLY, WHAT WILL THIS

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MEAN FOR THE COMPANY.>> THEY REACHED OUT TO USACTUALLY ONE OF THE COFOUNDERSOF BRANDERY AND THEY LIKE THE

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DOES ON MY SOAP IDEA AND WEAPPLIED AND WENT THROUGHINTERVIEWS AND DIDN'T THINK WEWOULD GET THEM BUT THEY LIKE THE

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DESIGN MY SOAP CONCEPT.IT'S A UNIQUE ONLINE THING ANDWHAT IT MEANS FOR US AS WE GOTAN INVESTMENT OF $50,000 WHICH

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IS GREAT.IT HELPS THE BUSINESS QUITE ABIT AND WE GET OVER $250,000 OFIN-KIND SERVICES THAT WE WORK

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WITH THE MARKETING BRANDINGAGENCY TO REFINED THE BRANDING.WE WORK WITH MENTORS IN MANYINDUSTRIES THROUGHOUT THE

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COUNTRY.>> THEY HELP US WITH LIKE ANIN-HOUSE LAWYER AS WELL AND THECORPORATION AND ANY LEGAL HELP

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WE NEED AS WELL.>> IT'S A FASCINATING STORY,SOAPY SOAP IS THE COMPANY.YOU WILL HEAR MORE ABOUT IT.