WEBVTT

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DON'T.

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>> RANDY LEWANDOWSKI, ANDBETTER UP.GERRY, BACK TO YOU.>> THANK YOU.

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>>GERRY: THE NATION'S LARGESTHAT RETAILER, BASED RIGHT HERECENTRAL INDIANA, IS GETTINGREADY TO ROLL OUT A NEW

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COMMERCIAL WITH THE HELP OFAMERICAN FILM DIRECTOR SPIKELEE.OUR MARY-RACHEL REDMAN CAUGHT P

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WITH THE "DO THE RIGHT THING"AND "MALCOLM X" DIRECTOR ANDONE-TIME PACER HATER.MARY-RACHEL?

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>>MARY-RACHEL: THAT'S RIGHT,GERRY.THE EMMY-AWARD WINNING DIRECTORAND HIS PRODUCTION CREW SPENT

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24-HOURS IN INDIANAPOLIS LASTMONTH TO SHOOT A PROMOTIONALVIDEO FOR LIDS SPORTS GROUP.>>LEE AND HIS TEAM FILMED AT

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THREE LOCATIONS INCLUDING THECOMPANY'S NEW HEAD QUARTERS INZIONSVILLE, ITS DISTRIBUTIONCENTER IN MARION COUNTY, AND A

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LIDS RETAIL STORE INSIDE CIRCLECENTRE MALL, WHERE FANS WEREINVITED TO BE A PART OF THEPRODUCTION.

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LEE SAYS THE 3 AND A HALF MINUEVIDEO PROJECT WILL TELL THESTORY OF HOW LIDS BECAME ALEADER IN HEADWEAR

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CULTURE....TRANSFORMING INDYINTO "CAPTOWN USA.">>SPIKE LEE: THIS IS GOING TOBE A VERY INTERESTING PIECE.

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ABOUT A GREAT COMPANY THAT MAKSAMERICAN PRODUCT.BASEBALL HATS...YOUKNOW...THAT'S....THAT'S....THA'

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S....AMERICA.RARELY DO YOU SEE ME PICTUREDWITHOUT A BASEBALL HAT ON, SO TIS A NATURAL FIT.

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>>JOHN DUWAAL: HE'S JUST THEPERFECT GUY FOR THE STORY.WE'VE JUST BEEN A LITTLE BITUNDER THE RADAR.

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AND SO WE WANT TO MAKE SURE THTPEOPLE ARE AWARE THAT WE AREHERE IN INDIANAPOLIS.WE ARE PROUD TO BE HERE IN

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INDIANAPOLIS.AND THEN WITH ALL THE GREATTHINGS GOING ON IN THE TOWN, WEWANT TO MAKE SURE WE'RE

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INSERTING OUR BRAND WHENAPPROPRIATE.>>LEE CREDITS HIS LONG-STANDINGRELATIONSHIP WITH LIDS VICE

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PRESIDENT OF MARKETING, JOHNDEWAAL, FOR MAKING THE VIDEOPROJECT A REALITY.THE COMMERCIAL IS SET TO

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ROLL-OUT APRIL 10TH