DON'T.
>> RANDY LEWANDOWSKI, ANDBETTER UP.GERRY, BACK TO YOU.>> THANK YOU.
>>GERRY: THE NATION'S LARGESTHAT RETAILER, BASED RIGHT HERECENTRAL INDIANA, IS GETTINGREADY TO ROLL OUT A NEW
COMMERCIAL WITH THE HELP OFAMERICAN FILM DIRECTOR SPIKELEE.OUR MARY-RACHEL REDMAN CAUGHT P
WITH THE "DO THE RIGHT THING"AND "MALCOLM X" DIRECTOR ANDONE-TIME PACER HATER.MARY-RACHEL?
>>MARY-RACHEL: THAT'S RIGHT,GERRY.THE EMMY-AWARD WINNING DIRECTORAND HIS PRODUCTION CREW SPENT
24-HOURS IN INDIANAPOLIS LASTMONTH TO SHOOT A PROMOTIONALVIDEO FOR LIDS SPORTS GROUP.>>LEE AND HIS TEAM FILMED AT
THREE LOCATIONS INCLUDING THECOMPANY'S NEW HEAD QUARTERS INZIONSVILLE, ITS DISTRIBUTIONCENTER IN MARION COUNTY, AND A
LIDS RETAIL STORE INSIDE CIRCLECENTRE MALL, WHERE FANS WEREINVITED TO BE A PART OF THEPRODUCTION.
LEE SAYS THE 3 AND A HALF MINUEVIDEO PROJECT WILL TELL THESTORY OF HOW LIDS BECAME ALEADER IN HEADWEAR
CULTURE....TRANSFORMING INDYINTO "CAPTOWN USA.">>SPIKE LEE: THIS IS GOING TOBE A VERY INTERESTING PIECE.
ABOUT A GREAT COMPANY THAT MAKSAMERICAN PRODUCT.BASEBALL HATS...YOUKNOW...THAT'S....THAT'S....THA'
S....AMERICA.RARELY DO YOU SEE ME PICTUREDWITHOUT A BASEBALL HAT ON, SO TIS A NATURAL FIT.
>>JOHN DUWAAL: HE'S JUST THEPERFECT GUY FOR THE STORY.WE'VE JUST BEEN A LITTLE BITUNDER THE RADAR.
AND SO WE WANT TO MAKE SURE THTPEOPLE ARE AWARE THAT WE AREHERE IN INDIANAPOLIS.WE ARE PROUD TO BE HERE IN
INDIANAPOLIS.AND THEN WITH ALL THE GREATTHINGS GOING ON IN THE TOWN, WEWANT TO MAKE SURE WE'RE
INSERTING OUR BRAND WHENAPPROPRIATE.>>LEE CREDITS HIS LONG-STANDINGRELATIONSHIP WITH LIDS VICE
PRESIDENT OF MARKETING, JOHNDEWAAL, FOR MAKING THE VIDEOPROJECT A REALITY.THE COMMERCIAL IS SET TO
ROLL-OUT APRIL 10TH