WEBVTT

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YOU>> IN JUST OVER A YEAR, A LOCALSPORTS PERFORMANCE FACILITY ISBUILDING A REPUTATION AND

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ALSO GAINING CLIENTS INCLUDINGDALLAS COWBOYS PRO BOWLER ZACKMARTIN.BILL BENNER HAS MORE IN THIS

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WEEK'S INSIDE INDIANA BUSINESS.IBM.>> GERRY, THANKS.A DREAM OF FORMER DEPAUW

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UNIVERSITY FOOTBALL PLAYERGRAHAM WILKERSON HAS TURNED INTOTHE REALITY OF GENESIS SPORTSPERFORMANCE, LOCATED IN BROAD

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RIPPLE AND RAPIDLY HELPING HIGHSCHOOL, COLLEGE AND PROFESSIONALATHLETES REACH THEIR POTENTIAL.AND GRAHAM WILKERSON IS HERE,

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THE OBVIOUS QUESTION IS WHAT'STHE GENESIS OF GENESIS?>> THANKS FOR HAVING ME ON.>> YOU'RE WELCOME.

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>> GENESIS STARTED, I WAS DOINGMEDICAL DEVICE SALES ACTUALLY.I KNEW MY PASSION WAS I WANTEDTO BE IN STRENGTH AND

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CONDITIONING.I LEFT A FAIRLY STABLE JOB AND ISTARTED TRAINING OUT OF ANOTHERGYM SUBCONTRACTING AND I WAS

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ABLE TO AFFORD MY OWN SPACE ANDSTARTED WITH LIKE A FEW CLIENTSAND JUST CONTINUED TO BUILD ANDBUILD AND BUILD.

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AND WE RECENTLY EXPANDED, WE ARENOW 3,000 SQUARE FEET, WE HAVESTRUFS AND IT'S BEEN JUST OVER AYEAR NOW THAT WE OPENED OUR

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DOORS.>> THIS IS KIND OF IN THE BACKOF YOUR MIND THAT YOU WANTED TODO.

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>> IT WAS YES.I HAD COME TO KNOW I ALWAYSWANTED TO DO THIS.I ORIGINALLY WAS THINKING, MAYBE

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I WANT TO DO LAW SCHOOL.I JUST HAD THE ITCH TO GET BACKINTO SPORTS.WHEN I QUIT MY JOB, THE MEDICAL

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SALES JOB I LITERALLY LOCKEDMYSELF IN MY ROOM FOR THREEMONTHS AND STUDIED FOR MYCERTIFIED STRENGTH CONDITIONING

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SPECIALIST CERTIFICATION, ANDATHLETIC EDUCATION AT BALL STATEAND I'VE BEEN EDUCATING MYSELFEVERY DAY ON THE WAY.

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>> YOU TAPPED INTO THATNORTHEAST SIDE, YOU ARE TREATINGEVERYBODY FROM EIGHTH GRADERSALL THE WAY UP, YOU TOLD ME

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BEFOREHAND YOU HAD A 64-YEAR-OLDCLIENT.NICK MARTIN, NICK'S BROTHER ISALSO ONE OF YOUR CLIENTS AND HE

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PLACE WITH THE TEXANS I BELIEVE.YOU HAVE SOME EIGHTH GRADERS INHIGH SCHOOL.>> EIGHTH GREATERS, I AM THE

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STRENGTH COACH AT THE HIGHSCHOOL, ALL TEAM SPORT ATHLETES,WRESTLERS, BASEBALL, BASKETBALL,FOOTBALL, CYO EIGHTH GRADERS WHO

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LOOK AT PLAYING IN HIGH SCHOOL.>> WHAT DIFFERENTIATES YOURSTYLE OF STRENGTH TRAINING ANDCONDITIONING FROM THE OTHER

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KIND?>> I THINK THE THING WE DOREALLY WELL IS MAKE SURE THAT WEPOMP THE BASICS -- PERFORM THE

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BASICS EXTREMELY EFFECTIVERIGHT?AND I KNOW THERE'S A LOT OFOTHER GYMS OUT THERE, SPORTS

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PERFORMANCE GYMS AND PEOPLE WANTTO GET FANCY WITH THINGS.I THINK MAKING SURE THAT YOUHAVE A RELATIONSHIP WITH THE

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ATHLETE, WHAT WE'VE DONE IS,KIND OF CREATE A CULTURE OFHARDWORKING ATHLETES.MAKING SURE THE KIDS ARE

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ACCOUNTABLE, RESPONSIBLE, THEYSHOW UP ON TIME, THEY HAVE TOWAKE UP EARLY IN THE MORNING TOGET WORKOUT, THEY CANCEL THEY

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HAVE TO CALM ME AND LET ME KNOW.JUST I THINK INSTILLING THAT ATA YOUNG AGE AND THEY SEE THEHARDER THEY WORK THE LUCKIER

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THEY GET, RIGHT?THEY END UP PLAYING ON VARSITY,THEY END UP GETTING COLLEGESCHOLARSHIPS.

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THAT'S HOW WE TRY TODIFFERENTIATE OURSELVES, HAVINGTHE ONE ON ONE RELATIONSHIP WITHTHE ATHLETE.

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>> IF PEOPLE WANT TO FIND OUTABOUT GENESIS YOU HAVE GOT AWEBSITE,GENESISSPORTSPERFORMANCE.COM.

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AND YOU'RE LOCATED NEAR KEYSTONEAVENUE.>> 54th AND KEYSTONE THERE'S AKEY BEHIND IT TACOMA AVENUE.

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I'M IN MILLARD OFFICE PARKTHERE.>> WE WISH YOU THE BEST WITH