WEBVTT

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?? ?? NOTES.>> IT'S TIME NOW TO GO INSIDEINNOVATION BROUGHT TO YOU BYAT&T.

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A SOCIAL MEDIA RESEARCH FIRMLOCATED IN INDIANAPOLIS' BROADRIPPLE NEIGHBORHOOD IS WORKINGWITH NEARLY EVERY MAJOR FILM

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STUDIO IN THE COUNTRY, AS WELLAS TV NETWORKS, PRODUCTIONCOMPANIES AND A-LIST TALENT.A HOT BUTTON TREND "FIZZIOLOGY"

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IS TARGETING: ATTRACTING ANDRETAINING A MILLENNIAL WORKFORCE.85 PERCENT OF FIZZIOLOGY'S STAFF

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IS UNDER 30.FOR MORE ON THIS DIGITALCONSULTANCY AND DATA FIRM, LET'STURN TO FIZZIOLOGY CO-FOUNDERS

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JEN HANDLEY AND BEN CARLSON.WELCOME TO THE PROGRAM.>> THANK YOU.>> JEN I'LL START WITH YOU.

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FIZZIOLOGY SEVEN YEARS OLD NOW.>> YES.>> SOCIAL MEDIA RESEARCH,AUDIENCE RESEARCH REALLY FOCUSED

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ON THE ENTERTAINMENT SECTOR IFYOU WILL.YOU REALLY DON'T HAVE ANYCLIENTS HERE IN INDIANA.

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>> WE DON'T, NO.OUR DIRECT CLIENTS ARE IN LOSANGELES AND NEW YORK AND NOCLIENTS HERE.

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>> HOW DID YOU GET INTO THE IDEATO GET INTO THE ENTERTAINMENTBUSINESS IF YOU WILL ANDSPECIFICALLY PROVIDING THIS

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AUDIENCE DATA, HOW AUDIENCESREACT?>> YEAH, IN THE EARLY DAYS OFTWITTER, WE NOTICED YOU KNOW

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THERE WAS SO MUCH GOOD DATA TOBE HAD.THERE WAS PEOPLE TALKING ABOUTBRANDS AND ENTERTAINMENT AND

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PEOPLE.AND NOBODY WAS HARNESSING ALLTHIS INFORMATION AND REALLYDISTILLING WHAT IT MEANS FOR

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THESE BRANDS AND THESEPRODUCTION COMPANIES ANDSTUDIOS.SO WE KIND OF FOUND OUR WAY INTO

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THE SPACE AND DECIDED IF WE AREGOING TO TRACK DATA WE WANT DATATHAT HAS GOT REPEATABLEBEHAVIOR, PREDICTABILITY TO IT

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AND SOMETHING THAT WE REALLYENJOY.SO WE STARTED TO GET INVOLVED INTHE ENTERTAINMENT AND STUDIOS.

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>> "THE HATCH" A CO-WORKINGSPACE WAS CREATED, IN THE BROADRIPPLE I AREA, IT IS ACO-WORKING SPACE THERE ARE

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DOZENS OF THOSE AROUND BUDCREATIVITY IS KIND OF AT THEHEART OF YOUR SELLING BE CONCEPTI GUESS.

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>> YES, SO MANY OF THEM FOCUSEDON TECH STARTUPS.WHEN WE LOOKED AROUND CENTRALINDIANA LOOKING FOR OFFICES, WE

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HAVE OUR TEAMS IN LOS ANGELES INNASHVILLE, TENNESSEE INCO-WORKING SPACES AND LOOKEDAROUND AND SAID SOMETHING LIKE

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THIS DOESN'T EXIST HERE.WE NEED TO CREATE OURSELVES.SO IT'S CREATING AN ENVIRONMENTWHERE PEOPLE ASK FIND INSPIRES,

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WHERE PEOPLE CAN HAVE THE TOOLSOF CREATIVITY.CREATIVE INDIVIDUALS AND LARGEEXPIRATIONS.

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>> IN YOUR VIEW HOW IMPORTANT ISTHIS CREATIVE PIECE YOU'RETALKING ABOUT IN ATTRACTING ARETHAT DIVERSE TALENT BASE, EVERY

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PART OF THE NATION IS INTERESTEDIN TALENT NOW.>> IT'S CRUCIAL.WHILE INDIANAPOLIS IS NEVER

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GOING TO BE LOS ANGELES OR NEWYORK, YOU LOOK AROUNDS AT THEHOT MARKETS, THE THE AUSTINS ANDBOSTONS.

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THAT SUPERSTAR 20-SOMETHING WHENTHEY'RE COMING OUT OF THESCHOOL, THEY WANT QUALITY OFLIFE TO MATCH QUALITY OF WORK.

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>> YOU'VE GOT DATA ON THAT.>> RIGHT.>> WHAT IT TAKES TO KEEP ANDATTRACT MILLENNIAL TALENT, 85%

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UNDER THE AGE OF 20.FOR COMPANIES OUT THERE HOW DOWE KEEP MILLENNIALS AND HOW DOWE ATTRACT THEM, WHAT'S THE

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SECRET?>> A LOT OF COACHING, CREATINGCAREER DEVELOPMENT PLANS.THIS GENERATION WANTS TO KNOW

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THEY'RE CONTRIBUTING TOSOMETHING LARGER THERE'S AMEANING AND PURPOSE BEHIND WHATTHEY'RE DOING.

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THEY ALSO WANT TO KNOW THERE'S APATH AND THE TRADITIONALCORPORATE CULTURE DOESN'T WORKFOR THEM.

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THEY NEED TO UNDERSTAND WHAT I'MDOING TODAY IS GOING TO LEAD TOWHAT I'M DOING TOMORROW.SO WE WORK WITH THEM TO MAP OUT

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THEIR CAREER DEVELOPMENT PLANS,WE HAVE GOOD MENTORSHIP INPLACE.WE CREATED "THE HATCH" AS A

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BENEFIT.WE DON'T HAVE TRADITIONAL PTOPOLICIES, JUST A ACCOUNTABILITYPOLICY.

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THERE IS NO SET VACATION TIME,YOU TAKE WHAT YOU NEED WHEN YOUNEED IT AS LONG AS YOU AREACCOUNTABLE TO YOUR CLIENTS.

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JUST THIS LAST YEAR WE LAUNCHEDSOMETHING CALLED THE FYI TRIP,FIND YOUR INSPIRATION STRIP.WE KNOW THIS GENERATION HAS

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WANDERLUST, THEY WANT TO TRAVEL,THEY WANT TIME OFF AND TOEXPLORE THE WORLD.WE PROVIDE A STIPEND TO OUR

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EMPLOYEES AFTER THEY HAVE BEENWITH US FOR A YEAR TO STAY ANONMEETING WORK TRIP, IT CAN BEANYWHERE IN THE WORLD,

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OPPORTUNITY TO SEE A NEW PLACEBUT GO WORK FROM A DIFFERENTLOCATION.>> VERY QUICKLY BEN YOU'RE

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LOOKING AT NEW MARKETS NEWSECTORS.>> WE ARE.AFTER WORKING IN THE

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ENTERTAINMENT SPACE AND LOCKINGUP MOST OF THE MAJOR STUDIOS WEARE LOOKING AT TRAVEL ANDTOURISM AS A VERTICAL FIELD.

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>> ALL AROUND THE CREATIVITY,