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TWO, DISSOLVE TO GERRY.>> HELLO AND WELCOME TO "INSIDEINDIANA BUSINESS."I'M GERRY DICK.

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WELL, WHAT DOES INDIANA HAVE TODO WITH THE WORLD SERIES?WELL, NOTHING REALLY, BUT THEREIS AT LEAST ONE HOOSIER COMPANY

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THAT'S KEEPING A VERY CLOSE EYEON THE SERIES.LIDZ SPORTS GROUP IS ADISTRIBUTOR OF CHAMPIONSHIP

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HEADWEAR AND MORE, WITHHEADQUARTERS IN ZIONSVILLE.IT HAS THE LIDZ PRESS BOX TOATTRACT CUSTOMERS, STORES,

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PRODUCTS, BRANDS AND MORE.FOR MORE ON LIDZ, I'M PLEASED TOBE JOINED BY SENIOR VICEPRESIDENT OF E-COMMERCE, JEFF

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PEARSON.WELCOME TO THE PROGRAM.>> THANK YOU.>> WE'RE GOING TO TALK ABOUT

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SOME OF THE MERCHANDISE, SOME OFTHE TRENDS.ONE OF THEM IS REALLY USINGTECHNOLOGY TO DRIVE BUSINESS.

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THIS NEW HEADQUARTERS, $20MILLION, A LOT OF BELLS ANDWHISTLES.JUST GO OVER SOME OF THE BELLS

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AND WHISTLES.>> YEAH.SO IT IS AN AMAZING SPACE.YOU WALK IN THE FRONT DOORS AND

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THERE ARE TVs EVERYWHEREROLLING ESPN 24-7, WHICH FOR MEI'M IN HEAVEN WITH THAT.AS YOU COME RIGHT IN, WE HAVE A

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PLACE CALLED THE PRESS BOX,WHERE WE'VE GOT EIGHT 55-INCHFLAT PANEL TVs THAT SHOW ALLOF OUR DIFFERENT SOCIAL FEEDS.

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AS YOU CONTINUE ON DOWNSTAIRS,YOU'VE GOT AN IN-HOUSECAFETERIA, THE DUGOUT.THERE'S A PLACE YOU CAN WORK OUT

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24-7 AS WELL.AS YOU CONTINUE ON TO THEDIFFERENT PLACES WHERE WE HAVEE-COMMERCE OR MERCHANDISING OR

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OPERATION ON THOSE FLOORS, THELOCATIONS THAT WE HAVE FORCONFERENCE ROOMS ARE ALL ABOUT-- THEY'RE NAMED AFTER ASSEMBLY

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HALL, ET CETERA.GREAT PLACE.>> I WANT TO TALK ABOUT THESOCIAL MEDIA MONITORING.

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WE TALK ABOUT TALENT ON THISSHOW.ONE OF THE KEYS TO THIS IS THEABILITY FOR LIDZ TO ATTRACT AND

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KEEP TOP TALENT, RIGHT?>> DEFINITELY.SO HAVING THAT PLACE TO WORKWHERE YOU REALLY DON'T NEED TO

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LEAVE THE BUILDING.YOU'VE GOT THE ABILITY TO EAT,WORK OUT, HAVE A GOOD WORKENVIRONMENT.

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IT'S A PLACE WHERE -- I TELLEVERYBODY, I'M HAVING FUN.IT'S A LOT OF FUN.>> LET'S TALK ABOUT TECHNOLOGY

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AND THIS SOCIAL MEDIA COMMANDCENTER.GIVE US SOME EXAMPLES.WE MENTIONED THE WORLD SERIES,

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BUT CLEVELAND, CHICAGO, PLAYINGIN CLEVELAND THE FIRST NIGHT OFTHE SERIES.THE CAVALIERS OPENING, REIGNING

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CHAMPS.YOU WERE MONITORING THE FEEDS.>> IT WAS THE PERFECT STORM.THEY GET THEIR CHAMPIONSHIP

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RINGS ON THE 25TH.RIGHT ACROSS THE STREET IS THEFIRST GAME OF CHICAGO VERSUSCLEVELAND.

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SO YOU'VE GOT A LOT OF PEOPLETAKING ALL SORTS OF SELFIES,POSTING, HEY, WE'RE HERE INBELIEVE LAND AND WE WANTED TO

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QUICKLY COMMUNICATE OUT WE'VEGOT THE PRODUCT THAT YOU WANT TOBE ABLE TO BUY TO BE ABLE TOSHOW THAT YOU'RE PART OF THAT

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WHOLE EXPERIENCE.>> YEAH.YEA.LET'S TALK ABOUT TRENDS.

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LIDZ, GREAT HERITAGE, ORIGINALLYFOUNDED 1995.SINCE THEN WE WERE TALKINGOFF-CAMERA, 270 MILLION HATS

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SOLD, WHICH IS AN UNBELIEVABLENUMBER.>> RIGHT.>> TALK ABOUT THE TRENDS THAT

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YOU'RE SEEING IN HEADWEAR.>> YEAH.SO WHAT WE BROUGHT TODAY, WE GOTTHE INDIANS HAT AND CUBS HAT.

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WE'VE GOT ONE THAT'S CUSTOMIZEDWITH MILLER ON THE BACK, WHOCLOSED OUT GAME ONE.PEOPLE LIKE TO HAVE THINGS THAT

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ARE PERSONALIZED.WE OWN THE RIGHTS TO EMBROIDERANY TYPE OF SIGNATURE ON THEBACK.

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>> WE TALK ABOUT THE WORLDSERIES, THE CUBS OR THE INDIANSWHO WIN.UNBELIEVABLE LOGISTICS THAT LIDZ

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IS GOING TO BE A PART OF TO GETPRODUCTS IN THE PARTICULARMARKETS.>> AS SOON AS THE GAME ENDS, OUR

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PARTNER WILL START TOMANUFACTURE WHOEVER WINS THEWORLD SERIES, THE HAT.THEY PRODUCE THOSE OVERNIGHT.

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THEY HAVE A CHARTER TO SEND ITTO WHICHEVER CITY WINS.WE HAVE EMPLOYEES ON THE GROUNDTHAT WILL GET IT TO STORES AND

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WE'LL COMMUNICATE THROUGH THEPRESS BOX AND VIA EMAIL THATWE'VE GOT YOUR HAT THAT YOU CANBUY OF THE WORLD SERIES

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CHAMPIONS.>> THAT SOCIAL MEDIA PLAYING ABIG ROLE.INCREDIBLE STORY, INCREDIBLE

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FACILITY.$20 MILLION.