TWO, DISSOLVE TO GERRY.>> HELLO AND WELCOME TO "INSIDEINDIANA BUSINESS."I'M GERRY DICK.
WELL, WHAT DOES INDIANA HAVE TODO WITH THE WORLD SERIES?WELL, NOTHING REALLY, BUT THEREIS AT LEAST ONE HOOSIER COMPANY
THAT'S KEEPING A VERY CLOSE EYEON THE SERIES.LIDZ SPORTS GROUP IS ADISTRIBUTOR OF CHAMPIONSHIP
HEADWEAR AND MORE, WITHHEADQUARTERS IN ZIONSVILLE.IT HAS THE LIDZ PRESS BOX TOATTRACT CUSTOMERS, STORES,
PRODUCTS, BRANDS AND MORE.FOR MORE ON LIDZ, I'M PLEASED TOBE JOINED BY SENIOR VICEPRESIDENT OF E-COMMERCE, JEFF
PEARSON.WELCOME TO THE PROGRAM.>> THANK YOU.>> WE'RE GOING TO TALK ABOUT
SOME OF THE MERCHANDISE, SOME OFTHE TRENDS.ONE OF THEM IS REALLY USINGTECHNOLOGY TO DRIVE BUSINESS.
THIS NEW HEADQUARTERS, $20MILLION, A LOT OF BELLS ANDWHISTLES.JUST GO OVER SOME OF THE BELLS
AND WHISTLES.>> YEAH.SO IT IS AN AMAZING SPACE.YOU WALK IN THE FRONT DOORS AND
THERE ARE TVs EVERYWHEREROLLING ESPN 24-7, WHICH FOR MEI'M IN HEAVEN WITH THAT.AS YOU COME RIGHT IN, WE HAVE A
PLACE CALLED THE PRESS BOX,WHERE WE'VE GOT EIGHT 55-INCHFLAT PANEL TVs THAT SHOW ALLOF OUR DIFFERENT SOCIAL FEEDS.
AS YOU CONTINUE ON DOWNSTAIRS,YOU'VE GOT AN IN-HOUSECAFETERIA, THE DUGOUT.THERE'S A PLACE YOU CAN WORK OUT
24-7 AS WELL.AS YOU CONTINUE ON TO THEDIFFERENT PLACES WHERE WE HAVEE-COMMERCE OR MERCHANDISING OR
OPERATION ON THOSE FLOORS, THELOCATIONS THAT WE HAVE FORCONFERENCE ROOMS ARE ALL ABOUT-- THEY'RE NAMED AFTER ASSEMBLY
HALL, ET CETERA.GREAT PLACE.>> I WANT TO TALK ABOUT THESOCIAL MEDIA MONITORING.
WE TALK ABOUT TALENT ON THISSHOW.ONE OF THE KEYS TO THIS IS THEABILITY FOR LIDZ TO ATTRACT AND
KEEP TOP TALENT, RIGHT?>> DEFINITELY.SO HAVING THAT PLACE TO WORKWHERE YOU REALLY DON'T NEED TO
LEAVE THE BUILDING.YOU'VE GOT THE ABILITY TO EAT,WORK OUT, HAVE A GOOD WORKENVIRONMENT.
IT'S A PLACE WHERE -- I TELLEVERYBODY, I'M HAVING FUN.IT'S A LOT OF FUN.>> LET'S TALK ABOUT TECHNOLOGY
AND THIS SOCIAL MEDIA COMMANDCENTER.GIVE US SOME EXAMPLES.WE MENTIONED THE WORLD SERIES,
BUT CLEVELAND, CHICAGO, PLAYINGIN CLEVELAND THE FIRST NIGHT OFTHE SERIES.THE CAVALIERS OPENING, REIGNING
CHAMPS.YOU WERE MONITORING THE FEEDS.>> IT WAS THE PERFECT STORM.THEY GET THEIR CHAMPIONSHIP
RINGS ON THE 25TH.RIGHT ACROSS THE STREET IS THEFIRST GAME OF CHICAGO VERSUSCLEVELAND.
SO YOU'VE GOT A LOT OF PEOPLETAKING ALL SORTS OF SELFIES,POSTING, HEY, WE'RE HERE INBELIEVE LAND AND WE WANTED TO
QUICKLY COMMUNICATE OUT WE'VEGOT THE PRODUCT THAT YOU WANT TOBE ABLE TO BUY TO BE ABLE TOSHOW THAT YOU'RE PART OF THAT
WHOLE EXPERIENCE.>> YEAH.YEA.LET'S TALK ABOUT TRENDS.
LIDZ, GREAT HERITAGE, ORIGINALLYFOUNDED 1995.SINCE THEN WE WERE TALKINGOFF-CAMERA, 270 MILLION HATS
SOLD, WHICH IS AN UNBELIEVABLENUMBER.>> RIGHT.>> TALK ABOUT THE TRENDS THAT
YOU'RE SEEING IN HEADWEAR.>> YEAH.SO WHAT WE BROUGHT TODAY, WE GOTTHE INDIANS HAT AND CUBS HAT.
WE'VE GOT ONE THAT'S CUSTOMIZEDWITH MILLER ON THE BACK, WHOCLOSED OUT GAME ONE.PEOPLE LIKE TO HAVE THINGS THAT
ARE PERSONALIZED.WE OWN THE RIGHTS TO EMBROIDERANY TYPE OF SIGNATURE ON THEBACK.
>> WE TALK ABOUT THE WORLDSERIES, THE CUBS OR THE INDIANSWHO WIN.UNBELIEVABLE LOGISTICS THAT LIDZ
IS GOING TO BE A PART OF TO GETPRODUCTS IN THE PARTICULARMARKETS.>> AS SOON AS THE GAME ENDS, OUR
PARTNER WILL START TOMANUFACTURE WHOEVER WINS THEWORLD SERIES, THE HAT.THEY PRODUCE THOSE OVERNIGHT.
THEY HAVE A CHARTER TO SEND ITTO WHICHEVER CITY WINS.WE HAVE EMPLOYEES ON THE GROUNDTHAT WILL GET IT TO STORES AND
WE'LL COMMUNICATE THROUGH THEPRESS BOX AND VIA EMAIL THATWE'VE GOT YOUR HAT THAT YOU CANBUY OF THE WORLD SERIES
CHAMPIONS.>> THAT SOCIAL MEDIA PLAYING ABIG ROLE.INCREDIBLE STORY, INCREDIBLE
FACILITY.$20 MILLION.