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>> GERRY: WELCOME BACK TO THISSPECIAL EDITION OF INSIDEINDIANA BUSINESS WE'RE ONLOCATION AT BUSINESS FURNITURE

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ON THE NORTHWEST SIDE OFINDIANAPOLISTALKING ABOUT THE IMPORTANCE OFWORKPLACE CULTURE...

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INDIANA IS HOME TO MORE THANTHREE DOZEN COWORKING SPACES,BUT THERE'S ONE THAT STANDS OUT.STEP INSIDE MATCHBOX IN WEST

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LAFAYETTE AND YOU CAN FEEL THECREATIVE JUICES FLOWING.EVERY PIECE OF FURNITURE,INSPIRATIONAL QUOTE ON THE WALL,

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EVEN A FIRE ENGINE RED SLIDE INTHE MIDDLE OF THE SPACE WASCAREFULLY SELECTED.LET'S MEET THE MASTERMIND BEHIND

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THIS INNOVATIVE SPACE, JASONTENNENHOUSE.JASON, WELCOME TO THE PROGRAM.>> AS ALWAYS.

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>> FIRST OF ALL, WE'VE GOT TOTALK ABOUT THE SUCCESS OF THISSPACE.NEARLY THREE YEARS OLD NOW.

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AS WE WERE TALKING OFF CAMERA,YOU THOUGHT YOU MIGHT HAVE 25 ORSO MEMBERS AFTER THAT FIRSTYEAR.

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TALK ABOUT WHERE YOU'RE AT NOW?>> IT'S BEEN ABOUT 250 IN THESPACE ALMOST RIGHT NOW.WE THINK WE HAVE ABOUT 150

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BUSINESSES THERE, OPERATING NOWDAILY IN THE SPACE.AND HUGE SUPPORT FROM THESPONSORS IN THE COMMUNITY AS A

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WHOLE.IT'S BEEN WAY MORE THAN WE WEREEXPECTING, NEAT TO BE A PART OF.>> TALK ABOUT THE INSPIRATION

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BEHIND MATCHBOX, THESE OWEWORKING SPACES ARE EXPLODINGAROUND THE STATE OF INDIANA.TALK ABOUT KIND OF THE IDEA

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BEHIND MATCHBOX?>> THE BIG PICTURE, WAS ABOUTOPTIMISM.WE WANTED THE COMMUNITY TO THINK

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CREATIVELY, THE FUTURE FORTHEMSELVES, AND ATTRACT ANDRETAIN ALL THE PEOPLE IN TOWNTHAT HAD THE IDEAS TO MAKE A

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DIFFERENCE.AND SO, WE WANTED A PLACE WHERETHEY FELT COMFORTABLE ANDINSPIRED, AND CREATING OPTIMISM.

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>> Gerry: TALK ABOUT THE SPACEAND HOW THAT RELATES TO CULTURE,KIND OF THE THREE CONCEPTS THATI KNOW YOU REALLY FOCUSSED ON IN

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CREATING.>> IF THERE WERE THREE THINGSPULLED TOGETHER, THAT WAS THESENSE OF MAKING IT FEEL LIKE AN

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OFFICE PARK, COMBINED WITH ASENSE OF A COFFEE SHOP COMBINEDWITH AN OLD GARAGE.WANTED IT TO FEEL PROFESSIONAL,

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CASUAL TO MEET PEOPLE, COMMUNITYIS SO MUCH A PART OF BUSINESSES.AND FEEL LIKE A GARAGE, YOUDIDN'T HAVE TO HAVE YOUR IDEA

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WORKED OUT.YOU COULD TINKER, AND IT WASACCESSIBLE TO EVERYBODY.>> YOU REALLY FELT A LOT OF

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IMPORTANCE, PLACED A LOT OFIMPORTANCE ON CULTURE ANDCREATING THAT ENVIRONMENT.YOU REALLY STUDIED IT.

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>> YEAH.>> Gerry: TALK A LITTLE BITABOUT THAT.>> WHEN YOU DESIGN A LIBRARY, OR

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A SCHOOL, IT'S EASY TO DOBECAUSE THERE'S A PRECEDENT FORTHAT.CO-WORKING SPACE, HOW PEOPLE

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INTERACT WITH ONE ANOTHER IS ARELATIVELY NEW CONCEPT, I HAD TOLOOK FOR SOMETHING THAT DIDN'TEXIST, I THOUGHT BACK TO THE

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ANCIENT NOMADIC CULTURE WHERETHEY WOULD TAKE THEIR HOME ANDQUICKLY SET UP A NEW HOME.THIS IDEA OF A CO-WORKER BEING

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SORT OF CARRYING A DESK WITHTHEM AND KIND OF BEING THEMODERN DAY NOMAD.IT WAS INTERESTING, I STUDIED

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ANCIENT NOMADIC TRIBALISM, ANDTHE TYPES OF DIFFERENTENVIRONMENTS THAT THEY WOULDCREATE IN VILLAGES TO PROVIDE

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FOR COMMUNITY AND RELATIONSHIPS.AND WE MIMICKED THOSE IN HOW WELAID OUT THE FURNITURE AT MATCHBOX.

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>> Gerry: TALK ABOUT THE MIX OFENTREPRENEURS AND COMPANIES, YOUMENTIONED 250, OR SO MEMBERS.HOW MANY COMPANIES, AND WHAT

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KIND OF MIX DO YOU HAVE THERE?>> ABOUT 150 DIFFERENT COMPANIESIN THE SPACE, AND THEY'RE ALLOVER THE PLACE.

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WE ATTRACT ARTISTS, ANDDESIGNERS, ATTRACT BUSINESSADVISORS, AND WE ATTRACT SMALL,MEDIUM ENTERPRISE, AS WELL AS

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INNOVATION DRIVEN BUSINESSES.AND THAT MIX IS IMPORTANT, ANACCURATE CROSS-SECTION OF WHAT'SHAPPENED IN LAFAYETTE.

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THEY WORK TOGETHER IN WAYS WEDIDN'T EXPECT.WE HAVE A PHOTOGRAPHER WHO NEEDSA WEB SITE BUILT, BUDDY, THEY

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HAVE COFFEE WITH.AND THE WEB DESIGNER NEEDSPHOTOS DONE, OF COURSE THEY GOTO THAT PHOTOGRAPHER, AND THEY

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CROSS PATHS DIFFERENT SECTORS.>> THAT MODEL, IN MANY RESPECTSAROUND INDIANA WOULD BESOMETHING VERY DIFFERENT.

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YOU KNOW, INDIANA, GREAT STATE,I THINK WE'RE BEGINNING TOEMBRACE CHANGE MUCH MORE THANBEFORE.

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FOR A LOT OF COMMUNITIES, IT'SBEEN THE SAME OLD SAME OLD.THIS BREAKS THE MOLD.>> WE REALLY WANT PEOPLE TO BE

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COMFORTABLE TAKING RISKS, TOFINDING OTHER PEOPLE WHO WANT TOTAKE RISKS TO HANG IN THERE WITHHARD IDEAS AND SEE IF THEY CAN

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MAKE A DIFFERENCE.>> YOUR BACKGROUND ISINTERESTING, PSYCHOLOGY, TOYDESIGNER, FIREFIGHTERS

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ENTREPRENEUR, DESIGNER,WHAT -- HOW DOES THAT ALL PLAYINTO THE MATCHBOX.>> IT'S BEEN KIND OF CRAZY.

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BUT THANKFUL FOR THE OPPORTUNITYTO COME MY WAY, IT IS ONEDIRECTION THAT I'M MOVING.IT IS NICE TO PULL IN ALL THOSE

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PIECES TO CREATE BIGGER THAN ANYONE PERSON, ANY ONE PLACE, ANDMATCHBOX IS A SMALL PART OF THEBIGGER STORY.

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>> Gerry: FINAL QUESTION FORYOU, KIND OF LOOKING BIGPICTURE, FIVE, TEN, 15 YEARS.WHO WOULD YOU LIKE TO SEE NOT

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ONLY MATCHBOX BECOME, BUT PARTOF A BIGGER PICTURE?>> THE INDICATION THAT THINGSARE GOING WELL, THAT HAS NEVER

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BEEN OUR ON OBJECTIVE, IT IS THEPEOPLE THAT ARE THERE AND WHATTHEY'RE DOING WITH THEINSPIRATION THEY FIND IN THAT

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SPACE, MATCHBOX'S SUCCESS ISSEEING OTHER PEOPLE INSPIRED BYIT, FINDING OTHER PEOPLE, COMINGUP WITH NEW IDEAS AND CREATING

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NEW IDEAS IN OUR COMMUNITY.AND WHEN WE SEE THOSE THINGSHAPPENED, INSPIRED BY MATCHBOX,EVEN IF THEY'RE NOT DIRECTLY

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CONNECTED, EVEN IF THEY'RE NOTDIRECTLY CONNECTED, THAT'S ASENSE THAT WE'RE DOING SOMETHINGBIGGER THAN US.

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>> YOU'RE OBVIOUSLY DOING A LOT