>> GERRY: IT IS QUICKLY BECOMINGONE OF THE LARGEST DIGITALMARKETING AGENCIES IN THESTATE AND IT'S BEING RUN BY A
25-YEAR-OLD.INDIANAPOLIS-BASED THE SELLSGROUP PLANS TO GROW ITSWORKFORCE FROM THE CURRENT 16 TO
80 BY THE END OF THE YEAR.FOUNDED IN 2012, THE FIRM HASOPERATIONS IN TULSA AND SALTLAKE CITY AND HAS LANDED SOME
BIG NAME CLIENTS.FOUNDER AND CEO PATRICK SELLS ISHERE NOW TO TALK ABOUT HIS FASTGROWING COMPANY.
PATRICK, WELCOME TO THE PROGRAM.>> THANKS FOR HAVING ME.>> YOU STARTED THIS IDEA INCOLLEGE.
TAYLOR UNIVERSITY IN UPLAND.HOW DID THE IDEA COME ABOUT.>> THAT'S RIGHT.I GRADUATED FROM A RURAL HIGH
SCHOOL BY TAYLOR AND WENT TOTAYLOR, AND ACTUALLY WHEN I WASAT TAYLOR, I WAS MOWING THEGRASS FOR A MAN WHO OWNS A
COMPANY THERE, AND HE CAME TO MEAND SAID I'VE HIRED THIS COMPANYTO BUILD ME A WEB SITE, AND I'MGOING TO FIRE THEM, I NEED YOU
TO DO IT, YOU GOT A WEEK TO DOIT.I DON'T KNOW ANYTHING ABOUT WEBSITES, BUT I HIRED COLLEGE KIDS
AT TAYLOR, WE BUILT HIM A SITEAND KEPT DOING THAT.>> Gerry: TALK ABOUT THE MODEL.I MENTIONED A DIGITAL MARKETING
AGENCY, AS WE WERE TALKING OFFCAMERA, YOU SAID WE'RE NOTREALLY TECHNICALLY A DIGITALMARKET, YOU DO MORE THAN THAT.
>> I THINK IT IS A GOOD WAY TOCATEGORIZE US.WHAT WE FOCUS ON ISUNDERSTANDING THAT EVERY
BUSINESS HAS A WHEEL OF LIFE,AND WE REALLY FOCUS ON THATMARKETING PIECE, AND A LOT OFCOMPANIES LOOK AT MARKETING AS A
FIXED EXPENSE.THEY WANT TO SPEND AS LITTLEMONEY AS NEEDED TO GET THE WHEELSTARTED.
WE WANT THEM TO UNDER THATMARKETING CAN BE A VARIABLEEXPENSE.WHEN YOU UNDERSTAND HOW
MARKETING WORKS FOR YOURCOMPANY, YOU WANT TO HAVE ANUNLIMITED BUDGET FOR THAT.WE HELP ARCHITECT THAT AND DO
THE SERVICES.IF EVERY TIME I GAVE YOU ADOLLAR, YOU GAVE ME FIVEBACK...YOU UNDERSTAND THAT, YOU
UNDERSTAND HOW MARKETING WORKS.>> Gerry: TALK ABOUT GROWTH.YOU HAVE BIG GROWTH PLANS GOINGFROM 16 TO PERHAPS 80 EMPLOYEES.
YOU'RE LOOKING AT SOMEACQUISITIONS, AS WELL.TALK ABOUT GROWTH GOING FORWARD.>> RIGHT NOW, WE'RE A LITTLE
OVER 50 EMPLOYEES.WE'VE GROWN A LOT IN THE LAST 90TO 120 DAYS.AND WHAT'S HELPING KIND OF DRIVE
OUR GROWTH, AS WE THINK OF OURSTRATEGY, ONE, IT'S ABOUT THETEAM WE PUT IN PLACE.WE JUST PUT TOGETHER A STRONG
EXECUTIVE TEAM, OF PROVENLEADERS, WE THINK ACQUISITIONSARE ANOTHER WAY TO GROW.AND WE'RE WORKING WITH A COUPLE
OF COMPANIES, AND OUR -- THEPACERS.>> AND A FORMER CEO AT DEFENDERDIRECT.
BIG INVESTMENT YOU'RE MAKINGWITH THE INDIANA PACERS IN THELOFT, A NEW FEATURE AT BANKERSLIFE FIELDHOUSE.
>> WE'RE EXCITED ABOUT OURRELATIONSHIP WITH THE PACERS.>> WHY DO THAT?>> ONE WE THOUGHT A LOT ABOUT.
WE SAY OUR PURPOSE IS TO HELPINSPIRE PEOPLE TO REALIZE THEIRFULL POTENTIAL.THAT'S WHAT SPORTS DO.
THEY INSPIRE US, AND THE PLAYERSWHO HAVE REACHED THEIRPOTENTIAL.AND WE LOOK AT IT AS A WAY TO BE
INVOLVED IN INDIANAPOLIS.IN THE CITY, WHICH WE'RE VERYCOMMITTED TO.AND IT'S A WAY TO MARKET
OURSELVES.>> VERY GOOD.MORE YOUNG INDIANA TALENT DOINGSOME PRETTY COOL THINGS.
PATRICK SELLS IS THE FOUNDER AND