WEBVTT

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PICTURES INDIANA UNIVERSITY 

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AND THE INDIANA ASSOCIATION OF 

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REALTORS 

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>> THE DRAMA A WILD FINISHES 

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THE MADNESS IT IS MARCH THE 

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ROAD TO BECOMING A CHAMPION 

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AND IT ALL ENDS HERE IN THE 

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HEART OF BASKETBALL COUNTRY 

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INDIANAPOLIS HELLO AND WELCOME 

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TO INSIDE INDIANA BUSINESS I'M 

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GARY GET COMING TO YOU THIS 

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WEEK FROM DOWNTOWN 

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INDIANAPOLIS THE EPICENTER OF 

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BASKETBALL AS INDIANAPOLIS 

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HOST THE NCAA MEN'S FINAL 4 

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FOR THE 9TH TIME TIES KANSAS 

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CITY FOR THE MOST TIMES IN 

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AMERICAN CITY HAS HOSTED THE 

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MEN'S TOURNAMENT AND BIG BUCKS 

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ARE ON THE LINE SOME 

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400 MILLION DOLLARS IN 

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ECONOMIC IMPACT TIED TO THIS 

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EVENT FOR PERSPECTIVE THAT'S 

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MORE MONEY THAN THE 6 BIGGEST 

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CONVENTIONS COMBINED IN 

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INDIANAPOLIS GENERATED LAST 

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YEAR AND IT'S NOT JUST THE BIG 

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GUNS IN COLLEGE BASKETBALL 

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RUNNING THE FLOOR HERE THIS 

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YEAR FOR THE FIRST TIME EVER 

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INDIANAPOLIS WILL CROWN THE 

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KINGS OF THE COURT FROM EVERY 

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NCAA DIVISION AND THE END IT 

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>> OPPORTUNITY TO GO TO 

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INDIANAPOLIS TO KIND OF BE 

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TOGETHER WITH THE DIVISION ONE 

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FINAL 4 D 2 AND IT IS A REALLY 

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KIND OF A SPECIAL THING EAGLES 

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FANS FROM EMORY IN ATLANTA 

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>> AND THE UNIVERSITY OF MARY 

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WASHINGTON IN VIRGINIA WE'LL 

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BE AND INDEED FOR THE DIVISION 

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3 CHAMPIONSHIP FOR THE FIRST 

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TIME 1987 IT PULL SOLE 

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FOLLOWERS OF THE D 2 CANON 

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GOLDEN KNIGHTS OUT OF THE ERIE 

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PENNSYLVANIA AND THE LANDER 

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BEARCATS AND SOUTH CAROLINA AS 

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THEY FACE OFF FOR A NATIONAL 

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TITLE ADD TO THAT THE U 19 

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CHAMPIONSHIP GAME AND THE 

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BIGGEST PRIZE OF ALL 

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>> THE DIVISION ONE FINAL 4 

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AND IT ALL ADDS UP TO A HUGE 

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BOOST FOR INDIANAPOLIS HOTELS 

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RESTAURANTS RETAILERS AND MANY 

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MANY MORE HOOSIERS AND 

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BUSINESSES AND I'M PLEASED TO 

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BE JOINED NOW BY CHRIS GAULD 

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THE EXECUTIVE VICE PRESIDENT 

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AT VISIT ND A MAN WHO HAS SEEN 

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A LOT OF FINAL FOURS CHRIS AS 

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ALWAYS WELCOME THIS IS A GREAT 

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TIME TO BE IN INDIANAPOLIS THE 

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FINAL 4 IS SPRING IS HERE 

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WE'VE BEEN PREPARING FOR THIS 

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FOR A LONG TIME AND IT FEELS 

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GOOD TO BE ON THE CUSP OF 

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>> WELCOMING BACK OUR 9TH NCAA 

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MEN'S FINAL 4 LET'S TALK ABOUT 

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HUNDREDS OF MILLIONS OF 

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DOLLARS 400 MILLION DOLLARS IN 

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ESTIMATED ECONOMIC IMPACT 

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ARRIVE FROM THIS LONG WEEKEND 

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IN WE WOULD THINK THAT WOULD 

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BOOST BECAUSE OF THE TEAMS 

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THAT ARE HEADING HERE TO 

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INDIANAPOLIS YOU'VE GOT TO 

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FROM THE BIG 10 MICHIGAN 

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OBVIOUSLY ILLINOIS THOSE ARE 2 

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MARKETS THAT KNOW HOW TO GET 

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HERE THEY'RE FANS DESCEND ON 

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INDIANAPOLIS YEAR IN AND YEAR 

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OUT AND WE MARKET TO THOSE FAN 

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BASES IN THOSE CITIES 

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CHAMPAGNE TO CHICAGO DETROIT 

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THOSE ARE ALL MARKETS THAT ARE 

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VERY MATURE FOR US AND SO WE 

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FEEL VERY CONFIDENT THOSE FANS 

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WILL COME AND SPEND EVEN MORE 

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MONEY SOON AS THOSE TEAMS 

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PUNCH THEIR TICKET TO 

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INDIANAPOLIS WE ADJUSTED OUR 

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MARKETING SPECIFICALLY FOR 

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MICHIGAN AND ILLINOIS THEIR 

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FAN BASES IN THE CITIES THAT 

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WE KNOW THOSE FANS LIVE IN TO 

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SAY HEY YOU DON'T NEED TO HAVE 

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A GAME TICKET TO COME VISIT 

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INDIANAPOLIS AND MAKE IT A 

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WEEKEND THE FACT THAT THERE 

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ARE THESE ANCILLARY EVENTS 

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THAT ARE OPEN TO THE PUBLIC IS 

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A BIG DRAW AND SO WE'RE USING 

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THAT AS AS A LINCHPIN TO 

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INVITE THOSE FANS TO 

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INDIANAPOLIS AND WE BELIEVE 

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THAT WILL INCREMENTALLY DRIVE 

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TOURISM PAST THAT 400 MILLION 

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DOLLAR MARK AGAIN THIS IS A 

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CHANCE TO SELL INDIANAPOLIS 

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YOU'VE GOT NEW COMING UP ON 

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THE SKYLINE ARE THERE GOING TO 

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BE SOME THE PROSPECTS HERE 

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ABSOLUTELY WE HAVE 13 

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PERSPECTIVE CONVENTIONS THAT 

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THINKING ABOUT INDIANAPOLIS 

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AND IT'S VERY IMPACTFUL THAT 

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WILL WALK THEM DOWN GEORGIA 

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STREET TO SEE THE SYDNEY AND 

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THE CONVENTION CENTER 

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EXPANSION 

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>> RENDERINGS AND NOW IN 

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PERSON WILL BUILD A SHOW THEM 

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TRACTION YARDS AND AT THE END 

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OF GEORGIA STREET THEY'LL BE A 

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NEW ROUTES AND LIVE NATION 

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VENUE AND A FEVER PRACTICE 

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FACILITY THAT'S A PRETTY 

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COMPELLING 3 BLOCK WALK IF 

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YOU'RE THINKING ABOUT BOOKING 

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INDIANAPOLIS INTO THE FUTURE 

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SET AGAINST THIS BIG EVENT THE 

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IDEA THAT WE'RE GROWING FROM A 

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TOURISM PERSPECTIVE DOES AN 

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EVENT LIKE THIS CAN YOU GET 

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BUSINESS DIRECTLY OUT OF AN 

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EVENT LIKE ABSOLUTELY RETRACK 

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EACH AND EVERY SEAT EACH AND 

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EVERY VISITOR DURING THESE 

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MAJOR SPORTING EVENTS AND WE 

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SAY DO THEY TOOK INDIANAPOLIS 

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INTO THE FUTURE AND INEVITABLY 

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WE ARE 60 70% CLOSE RATE WHEN 

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PEOPLE COME AND THEY SEE THESE 

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MAJOR SPORTING EVENTS AND ALL 

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OF OUR INFRASTRUCTURE IN 

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ACTION WORKING TOGETHER IT'S A 

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VERY VERY MOVING SALES 

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STRATEGY AGAINST THESE MAJOR 

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SPORTING THERE IS A DIRECT 

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ECONOMIC IMPACT TO A FINAL 4 

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TO A MAJOR SPORTING EVENT 

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>> THERE'S ALSO KIND OF A 

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SOFTER SIDE AND THAT'S THE 

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CIVIC PRIDE THAT GOES ALONG 

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WITH THIS AND THE IMPACT I 

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THINK ULTIMATELY ON QUALITY OF 

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LIFE AND THOSE TYPES OF THINGS 

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YOU KNOW GARY I'M GLAD YOU 

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MENTIONED THAT THIS IS THE 

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IDEA THAT OUR RESIDENTS SIMPLY 

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PUT BECOME MORE PRIDEFUL THAT 

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THIS EVENT IS HAPPENING IN OUR 

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COMMUNITY AND SO CENTRAL 

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INDIANA RESIDENTS WILL 

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INEVITABLY COME DOWNTOWN 

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>> SEE THE CONCERT SEE THE 

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FANFEST BE PART OF THE ACTION 

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ACTIVITY EVEN IF THEY DON'T 

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HAVE TEAM IN THE HUNT IF YOU 

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WILL AND THAT BOOST CIVIC 

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PRIDE WE SEE THAT ONLINE WE 

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TRACK SOCIAL MEDIA IMPRESSIONS 

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AND TONALITY OUR RESIDENTS 

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BECOME SPOKESPEOPLE AND THEY 

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GET EVEN MORE FULL OF PRIDE 

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AND GRATITUDE FOR THIS TYPE OF 

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EVENT HAPPENING IN THE CAPITAL 

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CITY CHRIS KYLE EXECUTIVE VICE 

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PRESIDENT VISIT INDY AS ALWAYS 

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GREAT TO SEE YOU THANKS FOR 

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JOINING US AND WE THANKS FOR 

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BEING ON A LONG TIME 

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INDIANAPOLIS HOTEL EXECUTIVE 

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WITH UNIQUE PERSPECTIVE ON 

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INDIANA HOSTING THE FINAL 4 

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>> HE'S RETIRING AFTER MORE 

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THAN 4 DECADES IN THE INDUSTRY 

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AND MORE THAN 20 YEARS HERE IN 

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DOWNTOWN INDIANAPOLIS FILL 

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RATE ARRIVED IN INDIANAPOLIS 

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LEADING THE ON THE 7 FOR THE 

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PAST 12 YEARS HE'S BEEN AT THE 

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JW MARRIOTT WHERE THE BIG 

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BRACKET IS ON THE SIDE OF THAT 

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BUILDING THE OFFER SOME 

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PERSPECTIVE ON THE ECONOMIC 

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IMPACT OF THIS EVENT AND WHY 

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INDIANAPOLIS IS UNIQUELY 

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POSITIONED TO HOST IT WELL I 

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THINK IT'S A COUPLE OF THINGS 

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ONE IS WE COLLABORATE BETTER 

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THAN ANY CITY IN THE COUNTRY 

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SO EVERYBODY WORKS TOGETHER 

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THAT'S RESTAURANTS HOTELS BARS 

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AND CA ALL THE FACILITIES 

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>> BUT ON TOP OF THAT WE NEVER 

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SATISFIED WE'RE ALWAYS TRYING 

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HOW DO WE CONTINUE TO GET 

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BETTER AND WE DON'T LOOK AT 

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JUST WHAT WE DID THE PAST YEAR 

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AS WE SAY WE DID THAT WHAT 

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ELSE CAN WE DO TO MAKE IT EVEN 

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MORE SPECIAL MUCH MORE ON THE 

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JW MARRIOTT DISTINCT ROLE IN 

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HOSTING BIG TIME EVENTS IN 

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INDIANAPOLIS INCLUDING THE 

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FINAL 4 A LITTLE BIT LATER IN 

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THE SHOW IS I CATCH UP WITH A 

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LONG TIME HOOSIER BUSINESS 

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CELEBRATING 40 YEARS IN 

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BUSINESS THEY'RE BEHIND 

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CREATING MASSIVE GRAPHICS ON 

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THE 33 STOREY HOTEL THAT'S A 

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LITTLE BIT LATER IN THE SHOW 

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AS I RETURN IN STUDIO HERE IN