WEBVTT

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HEAD MEN'S BASKETBALL COACH 

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MATT PAINTER ON OUR BUSINESS 

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AND BE ON PODCAST WELL THIS 

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RIGHT HERE IS A SURE SIGN OF 

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IT BEING MARCH MADNESS IN 

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INDIANAPOLIS ICONIC THE 

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BRACKETS ON THE SIDE OF THE JW 

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MARRIOTT IN DOWNTOWN INDY A 

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MUST-SEE TRADITION FOR 

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BASKETBALL FANS AND VISITORS 

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ALIKE IT'S THE WORK OF AN 

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INDIANAPOLIS COMPANY THAT HAS 

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SPENT DECADES HELPING SHAPE 

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THE CITY'S IDENTITY AS A 

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SPORTS CAPITAL 

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>> IT WAS WAS NO WAY TO SEE 

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THAT NO KNEW WHAT WAS GOING 

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BUT YOU KNEW SUCCESSFUL WHEN 

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TRAFFIC WAS BACKED UP HERO 

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WORSHIP STREET PEOPLE GETTING 

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OUT THEIR CAMERAS TAKING 

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PICTURES THE LIGHTER A TALKING 

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HORSE EVERYBODY'S OUTSIDE YOUR 

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CAR'S ENGINE AND IT'S JUST 

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GROWN AND GROWN ONE OF THE 

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MOST PHOTOGRAPHED SPORTS 

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DISPLAYS IN THE COUNTRY HAS 

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GROWN IN POPULARITY AND SIZE 

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LARGE BRACKET EVER WAS 60 THIS 

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IS 20.000 SQUARE FEET BIGGER 

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THAN THE SO I'M SURE WE SOLD A 

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RECORD BUT IT'S A NOTHING ON 

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TAKES 60.000 SQUARE FEET IT'S 

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12 FULL-SIZE BASKETBALL COURT 

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HE LAY ON THE GROUND FLEXED 

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FOOT WALL PAPER THAT YOU'RE 

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OUT THESE ROLES ARE 15 INCHES 

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WIDE WE'RE 30 FEET LONG WE 

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JUST GOT TO MAKE SURE NUMBER 3 

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FOLLOWS NUMBER 2 OR FALSE 

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NUMBER 3 AS YOU WORK YOUR WAY 

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DOWN THE BUILDING IT'S COME 

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DOWN 25 FOOT SECTIONS OF THE 

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TIME COME ALL THE WAY TOP TO 

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BOTTOM STOPPED MOVE OUR 

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EQUIPMENT OVER START FROM THE 

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TOP DOWN AGAINST THAT 

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CONTINUES ON TO GET IT DONE 

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THE COMPANY BEHIND THIS LIVING 

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MARCH MADNESS SCOREBOARD IS 

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INDIANAPOLIS BASED SPORT 

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GRAPHICS 

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>> OWNER FRANK HANCOCK SAYS HE 

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KNEW THE IDEA WAS A HIT JUST 

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DAYS AFTER THE FIRST BRACKET 

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APPEARED ON THE J W IN 2015 

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THAT SATURDAY THE 

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>> CHECKED IT WAS 35.6 MILLION 

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WEB HITS ON SATURDAY ALONE THE 

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ONE I PERSONALLY LIKE WAS THE 

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ONE THE COVID AND MY REASON 

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THEY'RE ALL THE TEAMS WERE IN 

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INDIANAPOLIS THE RECALL AND 

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THEY ALL ARE GOING UP EVERY 

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DAY ON THE PARKING GARAGE 

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ACROSS THE STREET GET THEIR 

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PICTURE TAKEN WITH THEIR NAME 

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IN THE RECORD AND THAT WENT 

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THROUGH EVERY STAGE FOR UP TO 

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A BAYLOR GOOD ONE OF THE YEAR 

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THEY RIPPED THROUGH THE 

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MORNING OF THE GAME IT TALKING 

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THEIR COACH THE CIVIL AS NEED 

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ABOUT BRACKET THEY'RE IN THE 

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OTHER MARY OUT THEN YOU HAVE A 

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SUMMARY THEIR ROOMS FACE THE 

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JW IN EVERY DAY TO GET UP AND 

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WATCH THIS MOVE NAME MORE AND 

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MORE ON THE BRACKET SO IT'S 

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VERY EXCITING FOR HANCOCK AND 

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SPORT GRAPHICS IT IS A 

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SIGNATURE PROJECT FOR A 

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COMPANY THAT THIS YEAR 

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CELEBRATES 40 YEARS IN 

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BUSINESS 

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>> AND GROWTH THAT MIRRORS 

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INDY'S RISE AS A SPORTS 

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CAPITAL AND ONE OF THE 

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NATION'S PREMIER AG EVENTS 

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CITY 

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>> I BOUGHT INTO THE IDEA THAT 

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HAVE A LIST OF THE DAM SPORTS 

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CAPITAL WORLD WE'RE CLOSELY 

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WITH SPORTSCORE FROM THE DAY 

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ONE ADVANCE AND THEN STARTED 

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TO COME NEWS SUPPORT OF THESE 

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EVENTS ON LIKE A TEST TUBE 

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BABY THE SPORTS MOVEMENT SINCE 

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THAT FIRST BRACKET BACK IN 

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2015 SPORT GRAPHICS WORK HAS 

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APPEARED ON THE J W 31 TIMES 

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>> FROM THE BOARD WARNER 

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TROPHY TO TAYLOR SWIFT IT'S 

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NOT EVER GOING TURN INTO A 

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BILLBOARD CITY DOESN'T WANT TO 

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BUDGE ADVERTISING TOUGH ALL 

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TIED TO EVENTS THE YEAR TO 

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TOWN WITH THE PACERS WITH 

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COLTS AND FEVER AND THE NCA IS 

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ALWAYS AN EVENT 

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>> ALWAYS AN EVENT INDEED AS 

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INDIANAPOLIS CONTINUES TO HOST 

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MAJOR EVENTS INCLUDING 

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>> THE MEN'S AND WOMEN'S FINAL 

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4 HANCOCK SAYS THE GOAL 

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REMAINS THE SAME CREATE 

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EXPERIENCES THAT CELEBRATE