WEBVTT

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VINEYARD AND WINERY INDIA 

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BUSINESS NEWS LEADER THE SKIS 

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IBT MEDIA'S INSIDE INDIANA 

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BUSINESS WITH GERRY PRESENTED 

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BY ELEVATE VENTURES INDIANA 

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UNIVERSITY AND LIE WELCOME TO 

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INSIDE INDIANA BUSINESS I'M 

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GARY COMING TO YOU ONCE AGAIN 

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THIS WEEK FROM THE 

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INDIANAPOLIS MOTOR SPEEDWAY 

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>> AS WE CONTINUE OUR BUSINESS 

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AT THE BRICKYARD SERIES ALL 

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MONTH LONG WE WERE IN GASOLINE 

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ALLEY AT IMS WHICH IS REALLY 

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WHERE IT ALL HAPPENS DURING 

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THE MONTH OF MAY IT ALL COMES 

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TOGETHER THE SPEED PRECISION 

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CUTTING EDGE TECHNOLOGY 

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STRATEGY SESSIONS AND 

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LAST-MINUTE ADJUSTMENTS ALL TO 

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PREPARE THESE HIGH PRICED 

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ISSUES 

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>> TO COMPETE HOW HIGH PRICE 

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WELL THE LAURA CHASSIS AS AN 

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EXAMPLE RUNS ABOUT $350.000 A 

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HONDA OR CHEVY ENGINE LEAST 

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MORE THAN A MILLION DOLLARS 

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PER SEASON ITS ESTIMATE THE 

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TOTAL VALUE OF THE 33 CARS IN 

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THE FIELD WAS WELL OVER 

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100 MILLION DOLLARS 

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>> AND THAT'S JUST THE 

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EQUIPMENT DOESN'T INCLUDE 

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SALARIES LOGISTICS RD 

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MARKETING AT A NUMBER OF OTHER 

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COSTS JOINING ME NOW IS 

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RALEIGH HOME LING RALLY A 

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LONGTIME MOTOR SPORTS INSIDER 

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AND EXECUTIVE ONE-TIME HEAD OF 

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YOU SACK 

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>> BASED HERE IN INDIANAPOLIS 

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BIG PROMOTER OF THE SPORT 

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AROUND THE GLOBE RALLY THANKS 

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FOR JOINING ME HERE IS MY 

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PLEASURE THANK YOU FOR 

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INVITING ME THAT YOU KNOW 

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PEOPLE LOOK AT THE IMPACT OF 

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MOTORSPORTS THE BUSINESS OF 

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MOTOR SPORTS HOW SUBSTANTIAL 

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IT IS IN INDIANAPOLIS AND EVEN 

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MORE BROADLY INDIANA BUT 

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BEYOND THAT GLOBAL YOU TALK OF 

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3 CENTERS OF INFLUENCE REALLY 

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WHEN IT COMES MOTOR SPORTS 

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AROUND THE GLOBE SURE THERE 

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ARE 3 CENTERS OF INFLUENCE AS 

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YOU SAY THAT 

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>> OUR VERY SIGNIFICANT IN THE 

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INDUSTRY HOWEVER IT THEY 

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COMPETE BUT NOT TOTALLY THE 

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FIRST ONE WOULD BE IN THE 

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CENTER OF THE UK WE ARE IN THE 

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UNITED KINGDOM AT THE SILVA 

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STUNNED SECOND AROUND THE 

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SILVERSTONE CIRCUIT TO 

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SILVERSTONE CIRCUIT IS THE 

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INDIANAPOLIS MOTOR SPEEDWAY 

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FOR THE UK IT'S WHERE THEY 

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HAVE THE BRITISH FORMULA ONE 

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GRAND PRIX EVERY YEAR LIGHTS 

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OUT A WAY WE RUSSELL GETS A 

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GOOD GETAWAY TRAVEL TO TALKS 

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IN ALL OF THE FORMULA ONE 

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TEAMS IN MANY OF THE WORLD 

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ENDURANCE CHALLENGE RACING 

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TEAMS 

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>> ARE HEADQUARTERED IN THE 

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CENTER OF THE UK IN THE 

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MIDLAND SURROUND THE 

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SILVERSTONE CIRCUIT THE SECOND 

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CENTER OF INFLUENCE OR 

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EXCELLENCE FOR MOTOR SPORT OF 

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COURSE WOULD BE 

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>> CHARLOTTE IS VERY NASCAR 

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CENTRIC VERY STOCK CARSON 

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TRICK 

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>> THEN WHEN WE COME TO OUR 

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HOME INDIANA WE ARE MUCH MORE 

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DIVERSE OBVIOUSLY WE'RE HERE 

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AT THIS MAGNIFICENT FACILITY 

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THAT DOES SO MUCH TO BRAND THE 

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STATE OF INDIANA AND THE CITY 

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OF INDIANAPOLIS BUT NOT ONLY 

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ARE THE BULK OF THE INDYCAR 

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TEAMS HERE BUT MUCH OF THE 

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INDUSTRY IS HERE AND THEN YOU 

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COUPLE THAT WITH A VERY 

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SIGNIFICANT PRESENCE WITH DRAG 

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RACING WITH THE NATIONAL HOT 

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ROD ASSOCIATION WHICH OWNS 

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INDIANAPOLIS RACEWAY AND THEN 

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THE THE OPEN WAS SIDE BY SIDE 

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ON BACK ALL THE CARS THAT RACE 

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ON THE LITTLE DIRT TRACKS OF 

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WHICH WE HAVE 50 IN INDIANA 

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>> AND SO WHEN YOU COUPLE INDY 

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CAR DRAG RACING AND OPEN-WHEEL 

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SHORT TRACK RACING WE ARE VERY 

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DIVERSE HERE AND IT CERTAINLY 

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BRINGS A GREAT ELEMENT TO OUR 

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ECONOMY ADDITION TO THAT IT 

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ALSO CREATES A LOT OF JOBS 

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WITH VERY VIBRANT SUPPLY CHAIN 

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YEAH AS YOU LOOK AT THE 

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INVESTMENT HERE IN 

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INDIANAPOLIS AND AROUND THE 

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STATE 50 MILLION DOLLARS IN 

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IMPROVEMENTS HERE AT THE 

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INDIANAPOLIS MOTOR SPEEDWAY 

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>> YOU'VE GOT F-ONE THE TEAM'S 

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YOU BELIEVE THIS IS REALLY ONE 

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OF THE HOTTEST TIMES FOR MOTOR 

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SPORTS THAT YOU'VE IT REALLY 

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IS WHEN WE STOP AND THINK 

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ABOUT WHEN WE LOOK AT WHAT AND 

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READY TWG GLOBAL CADILLAC IS 

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DOING TO BRING FORMULA ONE 

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HERE THIS WILL TRULY BE THE 

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ONLY U S BASED FORMULA ONE 

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TEAM THE IMPACT OF THAT IS SO 

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SIGNIFICANT BETWEEN THE NEW 

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FACILITY IN FISHERS WHAT 

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THEY'RE DOING ON THE NORTH 

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SIDE OF INDIANAPOLIS WAS THE 

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FORMER STAR PRINTING FACILITY 

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AND THEN WE HAVE A NEW INDYCAR 

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TEAM CALLED PRIMEAU WHICH IS 

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COME FROM ITALY WE'RE ADDING 

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ALMOST 800.000 SQUARE FEET OF 

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ADDITIONAL RATE SHOT PRIMARILY 

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ON THE NORTH SIDE OF 

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INDIANAPOLIS AND YOU TALK 

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ABOUT THOSE JOBS THE ENGINEERS 

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THE TECHNICIANS THAT THE 

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SCIENCE TECHNOLOGY ENGINEERING 

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AND MATH 

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>> EDUCATED THOSE ARE JOBS 

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THAT PAY ABOVE THEY HAVE THEY 

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SURE FOR THE MOST PART ARE 

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ABOUT 120% OF THE STATE 

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AVERAGE AND THESE ARE VERY 

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HIGHLY EDUCATED TECHNICAL 

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PEOPLE AS YOU LOOK AT IT 

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STRIKES I THINK YOU'VE TALKED 

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A LITTLE BIT ABOUT SOME OF 

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THOSE STRENGTHS HERE BUT IT 

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NOW BUT IS THERE ONE THING 

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THAT REALLY SETS INDIANAPOLIS 

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>> AND INDIANA APART FROM 

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COMPETITORS WELL I THINK ONE 

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OF THE BIGGEST THINGS IS THE 

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BRAND YOU KNOW PEOPLE 

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ASSOCIATE INDIANAPOLIS AND 

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INDIANA WITH THE 500 AND 

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THAT'S WORLDWIDE 

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>> ANOTHER THING THAT I THINK 

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IS A VERY VALID POINT ABOUT 

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WHAT MOTOR SPORTS BRINGS TO 

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OUR COMMUNITY AND OUR STATE IS 

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THE TECHNOLOGY TRANSFER WHEN 

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WE LOOK AT WHAT WE LEARNED 

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FROM MOTOR SPORTS AND HOW IT 

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CAN APPLY TO OTHER INDUSTRIES 

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SUCH AS ADVANCED AUTOMOTIVE 

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AVIATION AEROSPACE HIGH TECH 

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MATERIALS LIKE COMPOSITES AND 

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THEN WE ALSO LOOK THERE'S A 

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VERY CLOSE RELATIONSHIP 

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BETWEEN MOTOR SPORTS IN THE 

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DEFENSE INDUSTRY SO IT BRINGS 

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A LOT MORE HERE THAN JUST THE 

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RACES ABOUT CHALLENGES ONE OF 

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THE ONE OF THE THREATS TO 

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INDIANAPOLIS AN INDIANA 

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>> FROM A COMPETITION 

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STANDPOINT WELL FROM A RACING 

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COMPETITION I'D HAVE TO SAY 

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FORMULA ONE NOW THE RECENT 

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UPTICK IN FORMULA ONE NOW WITH 

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3 F ONE RACES IN THE UNITED 

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STATES COURSE WE SAW ONE JUST 

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RECENTLY IN MIAMI WHICH WAS 

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VERY POPULAR WHAT'S HAPPENING 

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IS 

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>> RACING FANS ARE BECOMING 

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MORE AND MORE FORMULA ONE FANS 

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IN THE CONCERN THERE IS THAT 

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IT MIGHT BE TAKING A LITTLE 

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BIT AWAY FROM WHAT'S NEAR AND 

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DEAR US HERE IN INDIANA AS WE 

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WRAP UP WHAT ABOUT PROMOTION 

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>> MARKETING IF YOU WILL OF 

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THAT BRAND OF INDIANAPOLIS AN 

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INDIANA HOW IMPORTANT A 

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CRITICAL IS THAT GOING FOR YOU 

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KNOW IT'S VERY IMPORTANT 

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>> BECAUSE SOMETIMES I THINK 

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UNDERESTIMATE THE VALUE OF THE 

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BRAND AND WHAT MOTOR SPORTS 

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BRINGS TO OUR STATE IT'S A 

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VERY SIGNIFICANT INDUSTRY AND 

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SO NOT JUST ALL OF US WHO ARE 

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RACING ENTHUSIAST RACING FANS 

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BUT ENTIRE STATE NEEDS TO 

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TOTALLY BE PROMOTING THIS VERY 

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UNIQUE INDUSTRY AN EXCITING 

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EVENTS THAT WE HAVE THAT ARE 

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UNIQUE TO INDIANA RALLY