WEBVTT

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GOT A LOT OF VIDEOS AND 

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MEMORIES LAST LONG TIME 

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>> AND WELCOME BACK TO THE 

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INDIANAPOLIS MOTOR SPEEDWAY AS 

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WE CONTINUE OUR MONTH LONG 

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BUSINESS AT THE BRICKYARD 

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SERIES PLEASED TO BE JOINED AT 

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ONCE AGAIN BY INDIANAPOLIS 

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MOTOR SPEEDWAY AND INDYCAR 

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PRESIDENT DOUG BOLES AND DUG 

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LOT OF FANS GOING TO BE OUT 

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HERE DURING THE MONTH OF MAY 

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OF COURSE WHAT CAN THEY EXPECT 

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THERE'S ALWAYS SOMETHING NEW 

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OUT HERE WHAT CAN THEY EXPECT 

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NEWS YEAH SO A LOT OF THE 

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THINGS THAT WE DID THIS YEAR 

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WE'RE REALLY FOR TRICK TRULY 

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FOR THAT CUSTOMERS MISSION WE 

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DID THAT AND A LOT OF SOME OF 

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OUR CONCESSION STANDS 

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>> TRYING TO MAKE SURE THAT'S 

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TRUE BUT ONE OF THE THINGS WE 

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DO EVERY YEAR THIS IS POST 

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EVENT SURVEY ONE OF THE 

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BIGGEST CHALLENGES IS HOW LONG 

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AS FAN HAS TO STAND IN LINE TO 

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GET FOOD BEFORE THEY GET BACK 

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TO GRANDSTAND SO WE'VE BEEN 

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WORKING ON CHANGING AS THE 

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MOST SOME OF THOSE CONCESSIONS 

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AS A BEEN HERE SINCE THE 60'S 

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SO JUST GET THROUGH THE 

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THROUGH PUT IN THE EQUIPMENT 

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WE HAVE SO WE DID A LOT OF 

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THAT THE TOP OF THE PAGODA 

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RIGHT BEHIND US ACTUALLY WILL 

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WORK THIS YEAR SO I'M PRETTY 

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EXCITED ABOUT THAT BIN THE 

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LEAD UP AND THEN ACROSS THE 

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WAY FROM US THE PADDOCK 

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GRANDSTANDS WHICH IS THAT THE 

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ROOF BLOOD ABOVE THE PAIR 

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ABOVE THE PACK GLOW THE 

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PACKING HOUSE HAD REALLY NOT 

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BEEN TOUCHED SINCE IT WAS 

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BUILT IN THE 1960 SO WE SPENT 

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A LITTLE OVER A MILLION 

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DOLLARS JUST GOING THROUGH THE 

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STEEL MAKING SURE OK LEAD 

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BASED PAINT HE HAD TO GO 

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THROUGH A DEBATE ALTHOUGH THAT 

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WAS A LONG PROJECT GOING IN 

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THERE RIGHT NOW FEELS LIKE 

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YOU'RE IN A NEW VENUE COULD BE 

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A CHANCE TO BRAG ON THE 

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SPEEDWAY LITTLE BIT IS OR 

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ANOTHER VENUE MAJOR SPORTS 

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VENUE OF THE UNITED STATES 

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THAT INVEST BACK AS MUCH AS AS 

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YOU DO HERE BECAUSE IT SEEMS 

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LIKE EVERY YEAR 

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>> THERE'S ANOTHER NOT LITTLE 

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BUT A MAJOR PROJECT I THINK SO 

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FOR A LOT OF OUR ICONIC 

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FACILITY SEETHING ABOUT REALLY 

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FEEL ARE CHURCHILL DOWNS FOR 

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FELT FACILITIES LIKE THAT 

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WHERE WHAT MAKES ESPECIALLY IF 

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YOU'RE SITTING IN THE PLACE 

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THAT YOUR GRANDPARENTS AT AND 

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WHATEVER I THINK THOSE 

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FACILITIES STILL A LOT OF THE 

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NEW STADIUMS AND SORT HEY 

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WE'RE GOING TO TEAR IT DOWN 

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AND BUILD A NEW ONE SO WE 

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CAN'T DO THAT SO 

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>> WE ARE CONSTANTLY INVESTING 

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I WOULD GUESS OVER THE TIMES'S 

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ROGER PURCHASED THE WAY WE PUT 

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PLUS 100 MILLION DOLLARS IN 

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THE CUSTOMER EXPERIENCE 

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TRADITION IS SUCH A BIG PART 

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OF THE INDIANAPOLIS MOTOR 

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SPEEDWAY THE SNAKE PIT IS A 

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TRADITION NOW BACK IN MY DAY I 

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REMEMBER THE SNAKE BIT 

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>> IT IS SO POPULAR NOW TO 

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RETURN IT WENT AWAY FOR A 

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WHILE IT'S CERTAINLY RETURN 

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IT'S IT'S IT'S ALMOST AN EVENT 

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ENTITY IN AND OF ITSELF HOW 

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BIG IS THE SNAKE THAT BIT 

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ESPECIALLY WHEN IT COMES TO 

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KIND OF DIVERSIFYING 

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DEMOGRAPHICS YOUNGER PEOPLE SO 

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IT'S THE BEST MARKETING TOOL 

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WE HAVE FOR YOUNG ADULT UNDER 

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THE AGE OF 25 AND ITS MUSIC 

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AND YOU'RE RIGHT SO ALMOST 

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25.000 YOUNG ADULTS YOU ALMOST 

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DON'T EVEN CARE THAT ARE A 

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SECOND PLACE BUT FOR US IT 

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GETS WE GET TO KNOW THAT THEY 

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ARE WE GET THEIR NAME WE HAVE 

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THEIR E-MAIL WE CAN 

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COMMUNICATE WITH THEM AND 

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ANECDOTALLY 

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>> I'M SEEING SNAKE PIT FANS 

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WHO NOW ARE GOING YOU KNOW 

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WHAT I MAY GO SEE ONE ARTIST 

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BUT I'M GOING THIS WHAT WOULD 

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I DO WITH MY BUDDIES WERE 

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GOING TO GRANDSTAND SEATS SO 

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YOU'RE SEEING PEOPLE DO WHAT 

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WE HAD HOPED THEY DO THIS IS 

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WHAT I DO AND MORE THEY SUNDAY 

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I'M GOING TO SIT IN THE 

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GRANDSTANDS JUST ENJOY IT ALL 

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RIGHT THIS YEAR THERE'S A 

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GRAND MARSHAL RIGHT OF THE 

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SNAKE PIT YES GRONK S WE'VE 

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GOT A LITTLE HEAT FOR THAT 

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BEING COLTS FANS RIGHT TO 

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BRING IT THE BRINGING UP THE 

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DEBATE BRINGING A PATRIOT AND 

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AND TOM BRADY WILL BE HERE AS 

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WELL BECAUSE OF HIS FOX 

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RELATIONSHIP RIGHT SO THAT'S A 

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LITTLE WEIRD FOR US TO BE 

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COLTS FANS AND HAVING THESE 

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GUYS THAT WE LOVE TO HATE HERE 

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IS PART OF THE MEN THE CROCS 

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PERSONALITIES ALSO GREAT IN 

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THE STATE THEY WERE EXCITED TO 

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KEPT I CAN'T IMAGINE A BETTER 

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FRIEND MARSHALL FOR JUST A BIT 

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IT'S ALL THE TIME WE HAVE FOR 

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THIS EDITION OF INSIDE INDIANA 

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BUSINESS FROM THE INDIANAPOLIS 

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MOTOR SPEEDWAY BUT WE ARE JUST 

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GETTING STARTED WITH OUR 

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BUSINESS AT THE BRICKYARD 

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COVERAGE ALL MONTH HERE AT IMS 

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>> AND AT 03:00AM NEXT WEEK 

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BUT BATTLE TO THE SHOW SHOW 

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FINALLY BREAKS FOR TRI-STATE 

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SPEEDWAY ONE OF INDIANA'S MOST 

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FAMOUS DIRT TRACKS PLUS A LOOK 

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AT HOW WOMEN ARE BECOMING MORE 

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INVOLVED IN MOTOR SPORTS AT 

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ALL LEVELS THOSE STORIES AND