WEBVTT

1
00:00:00.000 --> 00:00:00.367
FOR THE EXPANSION BUT DID NOT 

2
00:00:00.367 --> 00:00:01.334
SAY IF ANY NEW JOBS WOULD BE 

3
00:00:01.334 --> 00:00:04.804
ADDED SHIFTING OUR ATTENTION 

4
00:00:04.804 --> 00:00:05.872
NOW TO ANOTHER BIG STRATEGY 

5
00:00:05.872 --> 00:00:08.074
HERE AT THE INDIANAPOLIS MOTOR 

6
00:00:08.074 --> 00:00:08.708
SPEEDWAY AND THE INDYCAR 

7
00:00:08.708 --> 00:00:11.945
SERIES AS WELL 

8
00:00:11.945 --> 00:00:12.779
>> AND THAT IS THE INCREASING 

9
00:00:12.779 --> 00:00:13.947
EMPHASIS ON MARKETING THE 

10
00:00:13.947 --> 00:00:14.981
BRAND THROUGH THE POWER OF 

11
00:00:14.981 --> 00:00:18.051
STORYTELLING TELEVISION RACHEL 

12
00:00:18.051 --> 00:00:19.953
REDMAN NOW WITH MORE ON HOW A 

13
00:00:19.953 --> 00:00:20.820
DOCU SERIES CALLED 100 DAYS TO 

14
00:00:20.820 --> 00:00:23.356
INDY IS SERVING AS A BIG 

15
00:00:23.356 --> 00:00:29.629
GROWTH DRIVER FOR THE SPORT 

16
00:00:29.629 --> 00:00:31.664
>> COMMENTARY WITHIN THE ZONE 

17
00:00:31.664 --> 00:00:32.766
DAVID LETTERMAN MY FIRST DAY 

18
00:00:32.766 --> 00:00:36.069
IN SHOW BEEN CUTE 

19
00:00:36.069 --> 00:00:36.870
>> WE'RE GOING TO BE A GREAT 

20
00:00:36.870 --> 00:00:39.839
TO PART OF 3RD 

21
00:00:39.839 --> 00:00:40.874
>> MINUTES AWAY FROM WATCHING 

22
00:00:40.874 --> 00:00:41.608
EVENT THAT HAS BEEN POSTED FOR 

23
00:00:41.608 --> 00:00:45.111
MORE THAN A CENTURY AND CAUSES 

24
00:00:45.111 --> 00:00:45.812
THE HAIR ON THE BACK OF YOUR 

25
00:00:45.812 --> 00:00:52.919
HANDS TO STAND UP 

26
00:00:52.919 --> 00:00:53.887
>> IT HIT DOCU SERIES 100 DAYS 

27
00:00:53.887 --> 00:00:54.988
TO INDY IS SHIFTING INTO HIGH 

28
00:00:54.988 --> 00:01:00.427
GEAR I PRESIDENT SERZH ITS 3RD 

29
00:01:00.427 --> 00:01:03.229
SEASON THE DOCU SERIES CINDY 

30
00:01:03.229 --> 00:01:03.997
HAS BEEN GREAT FOR THE DRIVERS 

31
00:01:03.997 --> 00:01:06.599
AND AND FOR US 

32
00:01:06.599 --> 00:01:07.834
>> IT'S TAKING PEOPLE BEHIND 

33
00:01:07.834 --> 00:01:10.770
THE SCENES OFF THE TRACK 

34
00:01:10.770 --> 00:01:11.704
GIVING THEM A GLIMPSE INTO 

35
00:01:11.704 --> 00:01:13.706
WHAT IT'S LIKE IN IN THE LIVES 

36
00:01:13.706 --> 00:01:15.108
OF THE RACE CAR DRIVERS AND 

37
00:01:15.108 --> 00:01:16.042
THEIR WIVES AND THEIR CHILDREN 

38
00:01:16.042 --> 00:01:17.977
YOU'RE MANY OF THESE DRIVERS 

39
00:01:17.977 --> 00:01:19.979
ARE OUR DADS AND OUR HUSBANDS 

40
00:01:19.979 --> 00:01:22.916
AND TO SEE THEM BEHIND THE 

41
00:01:22.916 --> 00:01:23.616
SCENES AND WHAT IT TAKES TO 

42
00:01:23.616 --> 00:01:24.717
GET READY FOR A RACE 

43
00:01:24.717 --> 00:01:26.886
PHYSICALLY AND MENTALLY MAKES 

44
00:01:26.886 --> 00:01:36.629
YOU UNDERSTAND THE CHARACTERS 

45
00:01:36.629 --> 00:01:37.897
500 CATS ARE SUPER BOWL THIS 

46
00:01:37.897 --> 00:01:38.898
SIX-PART UNSCRIPTED SERIES 

47
00:01:38.898 --> 00:01:41.601
PRODUCED BY PENSKE 

48
00:01:41.601 --> 00:01:42.802
ENTERTAINMENT FALL THOSE TOP 

49
00:01:42.802 --> 00:01:43.503
INDYCAR DRIVERS IN THE FINAL 

50
00:01:43.503 --> 00:01:44.704
STRETCH BEFORE THEY HIT THE 

51
00:01:44.704 --> 00:01:46.840
BRICKS AT THE INDY 500 IT'S 

52
00:01:46.840 --> 00:01:47.474
NOT JUST US AS RACE CAR 

53
00:01:47.474 --> 00:01:48.174
DRIVERS IN FRONT OF A CAMERA 

54
00:01:48.174 --> 00:01:49.676
IT'S THIS IS WHERE PEOPLE THAT 

55
00:01:49.676 --> 00:01:51.711
HAVE 

56
00:01:51.711 --> 00:01:52.412
>> DAY-TO-DAY STRUGGLES THAT 

57
00:01:52.412 --> 00:01:53.780
ARE SAME AS EVERYONE ELSE WE 

58
00:01:53.780 --> 00:01:55.715
HAVE THE EMOTIONAL ASPECT OF 

59
00:01:55.715 --> 00:01:57.750
IT YET THE PRESSURES TO 

60
00:01:57.750 --> 00:01:58.485
PERFORM AND SUCCEED TO 

61
00:01:58.485 --> 00:01:59.152
EVERYONE ELSE HAS IN THEIR 

62
00:01:59.152 --> 00:01:59.853
DAY-TO-DAY LIVES AND I THINK 

63
00:01:59.853 --> 00:02:03.990
THAT'S MAKING THIS A MORE 

64
00:02:03.990 --> 00:02:04.657
RELATED SOMETHING THAT'S A 

65
00:02:04.657 --> 00:02:06.025
HUGE PRIORITY OF OURS 100 DAYS 

66
00:02:06.025 --> 00:02:08.394
TO INDY IS THE BRAINCHILD OF 

67
00:02:08.394 --> 00:02:09.129
AWARD-WINNING PRODUCER PATRICK 

68
00:02:09.129 --> 00:02:10.230
DIAMOND 

69
00:02:10.230 --> 00:02:12.565
>> WE GET GO BEHIND THE SCENE 

70
00:02:12.565 --> 00:02:13.433
OF WHAT YOU DON'T SEE ON THE 

71
00:02:13.433 --> 00:02:15.702
BROADCAST YOU KNOW BEFORE AND 

72
00:02:15.702 --> 00:02:16.736
AFTER AND WHAT YOU DON'T SEE 

73
00:02:16.736 --> 00:02:17.437
ON THEIR SOCIAL MEDIA THERE'S 

74
00:02:17.437 --> 00:02:19.672
HIGHS AND THERE'S LOWS SO WE 

75
00:02:19.672 --> 00:02:21.174
REALLY GET SHOW THE WORLD YOU 

76
00:02:21.174 --> 00:02:22.909
KNOW 

77
00:02:22.909 --> 00:02:25.879
>> IF YOU KNOW WHO THESE WITH 

78
00:02:25.879 --> 00:02:26.880
THESE TEAMS DRIVERS ARE AND I 

79
00:02:26.880 --> 00:02:27.714
THINK THAT TO ME IS THE MOST 

80
00:02:27.714 --> 00:02:30.817
SPECIAL PART 

81
00:02:30.817 --> 00:02:31.518
>> IN THE CHAMPIONSHIP MATCH 

82
00:02:31.518 --> 00:02:31.968
WHERE TO GO