WEBVTT

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>> WELL NO DOUBT NIGHT TO 

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REMEMBER FOR THE MAKERS AND 

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BASKETBALL FANS ACROSS THE 

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STATE OF INDIANA PURDUE WILL 

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OF ALREADY TAKEN ON NORTH 

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CAROLINA STATE IN THE FINAL 4 

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FOR MOST OF YOU WATCHING SHOW 

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BUT NO MATTER THE OUTCOME 

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MARCH MADNESS HAS BEEN A 

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BUSINESS WIN FOR PURDUE THINK 

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MERCHANDISE THINK EXPOSURE AND 

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RECRUITING FOR THE UNIVERSITY 

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>> IN IOWA AND WHAT THAT COULD 

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LOOK LIKE FOR PURDUE MOVING 

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FORWARD INSIDE INDIANA 

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BUSINESS REPORTER MARY RACHEL 

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WITH THAT PART OF THE STORE 

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>> WELL GARY WHAT ARE ALL IT'S 

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BEEN FOR THE PURDUE 

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BOILERMAKERS IT'S BEEN 44 

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YEARS SINCE PURDUE PLAYED IN 

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THE FINAL 4 BUT THERE'S A LOT 

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MORE TO IT THAN JUST THE 

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EXCITEMENT FOR PLAYERS AND 

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FANS THE RIPPLE EFFECT CAN 

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HAVE A BIG-TIME ECONOMIC 

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IMPACT ON THE UNIVERSITY 

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>> WERE PULLING IT DOWN 

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>> REMEMBER JUST NEAR MIRACLE 

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IN THE 2010 NATIONAL 

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CHAMPIONSHIP BUTLER'S 

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BACK-TO-BACK NCAA TITLE GAME 

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APPEARANCES PUT THE SMALL 

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INDIANAPOLIS SCHOOL ON THE MAP 

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IN FACT BUTLER'S APPLICATIONS 

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NEARLY TRIPLED THANKS IN LARGE 

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PART TO THE BULLDOGS MAGICAL 

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RUNS MADE IN MARCH MOST RECENT 

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EXAMPLE I THINK THAT MAKES 

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SENSE TO CONSIDER WHAT CAN 

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HAPPEN TO UNIVERSITY LIKE 

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PURDUE IS LOOKING BACK AT 

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BUTLER BUTLER HAS TRANSFORMED 

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ITSELF AS THE UNIVERSE THEY 

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BECOME MORE OF A NATIONAL 

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UNIVERSITY ALL BECAUSE I THINK 

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LARGELY IN PART DUE TO THAT 

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FINAL 4 RUN IN 2010 AND THEN 

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FOLLOWING IT UP IN 2011 NEEDED 

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WIN THE TITLE I THINK THE 

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NATIONAL MEDIA EXPOSURE 

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>> TENNESSEE WILL NOT FOUND 

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>> NOW PURDUE FINDS ITSELF 

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BACK IN THE FINAL 4 FOR THE 

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FIRST TIME IN OVER 4 DECADES I 

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THINK THERE'S A WHOLE NEW 

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LEVEL OF VISIBILITY THAT COMES 

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WITH GOING TO A FINAL 4 THAT 

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PURDUE WOULD NOT HAVE HAD 

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BEFORE THERE'S BEEN A MODEL OF 

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CONSISTENCY THERE IN WEST 

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LAFAYETTE FOR THE PROGRAM THAT 

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HAD 2 HEAD COACHES IN THE LAST 

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40 YEARS JEAN KATIE HE'S A 

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HALL OF FAME RIGHT INTO MATT 

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PAINTER WHO MAYBE SOMEDAY WILL 

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ALSO BE A HALL OF FAMER BUT 

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THEY HAVEN'T GOTTEN TO THIS 

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LEVEL SINCE 1980 SO 44 YEARS 

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THAT'S MORE THAN DOUBLE THE 

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LIFETIME OF THE OLDEST PLAYERS 

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ON THIS ROSTER SO I THINK 

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THERE'S A RENEWED VISIBILITY 

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WITH REACHING THIS LEVEL WHERE 

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YOU ARE TRULY CONTENDING FOR A 

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NATIONAL CHAMPIONSHIP NOW AS 

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ONE OF THE FINAL 4 TEAMS 

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STANDING AND PURDUE HADN'T 

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REACHED THAT LEVEL IN A VERY 

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VERY LONG TIME YES IT'S BEEN A 

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LONG ROAD BACK BUT JUST HOW 

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SIGNIFICANT IS PRODUCE RUN 

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FROM A DOLLARS AND CENTS 

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STANDPOINT ESPECIALLY WHEN YOU 

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LOOK AT UPPING THE ANTE FOR 

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NIL MONEY SO THIS RUN TO THE 

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FINAL 4 ISN'T QUITE A 

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CINDERELLA STORY 

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>> BUT IT'S 

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>> IT'S APPROACHING WHAT DUKE 

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DID IN THE 80'S IT'S PRETTY 

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CAN PULL IT OFF AND GET 2 MORE 

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VICTORIES YOU KNOW THE NIL 

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CASH SHE MIGHT TURN ON A 

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LITTLE BIT MORE THAN IT HAS SO 

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FAR IT'S HARD TO KEEP UP WITH 

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SCHOOLS LIKE TEXAS OHIO STATE 

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EVEN INDIANA SUSAN CASH WHAT 

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WAS PROBABLY IN THE 

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NEIGHBORHOOD OF 2 TO 3 TIMES 

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PER DO AND WHEN YOU'RE TRYING 

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TO ATTRACT ATHLETES STUDENT 

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ATHLETES FROM THE TRANSFER 

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PORTAL IT HELPS TO HAVE SO YOU 

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KNOW DOING WHAT PRODUCE DONE 

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WITH MATT PAINTER IT'S ONLY 

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GOING TO HELP THEM IN TERMS OF 

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ATTRACTING A DIFFERENT KIND OF 

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STUDENT ATHLETE THE NEW 

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PRESIDENT AND CEO OF BOILER 

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ALLIANCE PRODUCE NIL 

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COLLECTIVE TELLS ME PURDUE 

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FANS HAVE A GENUINE LOVE FOR 

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THEIR UNIVERSITY AND IT'S NOT 

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JUST THE MEN'S BASKETBALL TEAM 

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THAT WILL BENEFIT FROM WINNING 

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PEOPLE THAT CARE DEEPLY ABOUT 

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PURDUE ATHLETICS GENERALLY 

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CARE ABOUT 

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>> PRETTY FULL STOP RIGHT IT'S 

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NOT NECESSARILY FOOTBALL 

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BASKETBALL VOLLEYBALL AND SO 

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WITH THAT I THINK BY PRODUCING 

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MEN'S BASKETBALL MAKING THE 

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FINAL 4 THIS IS GOING TO THIS 

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IS GOING TO RAISE ALL SHIPS 

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RIGHT WE'RE GOING TO SEE THIS 

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BENEFIT FOOTBALL WE'RE GOING 

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TO SEE THIS BENEFIT 

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>> OTHER SPORTS LIKE MEN'S 

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BASKETBALL WOMEN'S VOLLEYBALL 

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AND AND AS A RESULT OF THE 

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COLLECTIVE THAT WILL IN TURN 

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ALLOW US TO IMPACT MORE 

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CHARITIES RIGHT MORE STUDENT 

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ATHLETES GOING INTO THE 

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COMMUNITY SO THE RIPPLE EFFECT 

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OF THIS WILL WILL BE 

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SIGNIFICANT AND THE LAST 2 

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WEEKS WELL LET'S JUST SAY 

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THEY'VE BEEN PRETTY BUSY FOR 

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AN F WE SAW OUR PARTNERS AT 

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>> CAMPUS SCENE RUNS THE NIL 

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STORE 

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>> YOU KNOW THEY SELL SHIRTS 

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AND DIFFERENT RETAIL APPAREL 

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THEY SET A SINGLE-DAY SALES 

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RECORD ON SUNDAY THE DAY THAT 

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DO ONE THEIR LEAD A GAME 

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ASCENT INTO THE FINAL 4 OVER 

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THE LAST SEVERAL DAYS HERE 

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GENERATED NORTH OF A COUPLE 

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$100.000 JUST IN SALES THROUGH 

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OUR THROUGHOUT ONE OF OUR 

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RETAIL PARTNERS AND SO YOU 

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KNOW THAT'S DIRECTLY 

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BENEFITING OUR STUDENT 

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ATHLETES YOU KNOW I CAN ALSO 

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SHARE THAT BUSINESSES HAVE 

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BEEN FLOODING OUR STUDENT 

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ATHLETES DM IS OR DIRECT 

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MESSAGES WITH OPPORTUNITIES 

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AND SO THE EXPOSURE AND THE 

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VISIBILITY THAT A FINAL 4 RUN 

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TRAINS 

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>> IT IS TRULY YOU KNOW 

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UNPRECEDENTED AND SO AGAIN AT 

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THE COLLECTIVE WILL BE THE 

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DIRECT BENEFICIARIES OF THAT 

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JUST TERMS OF THE 

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CONVERSATIONS THAT WILL ENABLE 

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US TO HAVE ALUMNI AND FANS 

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THAT OBVIOUSLY I THINK I THINK 

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THE FAMILY SPIRIT AND THE 

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THERE'S LIKE THAT SORRY