WEBVTT

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UNIVERSITY 

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>> HELLO AND WELCOME TO INSIDE 

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INDIANA BUSINESS I'M GARY 

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MARCH MADNESS A UNIQUELY 

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AMERICAN PHENOMENON THAT HAS 

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GROWN INTO A 

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MULTIBILLION-DOLLAR ENTERPRISE 

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AND ECONOMIC AND VISIBILITY 

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WINDFALL FOR THE CITIES THAT 

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HOST AND THE SCHOOLS THAT PLAY 

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IT'S ESTIMATED THAT FIRST AND 

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SECOND ROUND GAMES IN 

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INDIANAPOLIS LAST WEEK 

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GENERATED MORE THAN 14 MILLION 

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DOLLARS FOR THE REGIONAL 

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ECONOMY NOT TO MENTION THE 

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HOURS OF NATIONAL TV FACE TIME 

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FOR THE CITY SO THE GETTING OF 

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A MAD DASH OF MADNESS NEXT 

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YEAR INDIA WILL HOST SWEET 16 

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AND ELITE 8 GAMES IN 

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TWENTY-TWENTY 6 THE MEN'S 

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FINAL 4 THE WOMEN'S FINAL 4 IN 

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2028 AND THE MEN'S FINAL 4 

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RETURNS FOR A RECORD TYING 

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10TH TIME IN THE CIRCLE CITY 

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IN 2029 THIS YEAR PURDUE IS 

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THE LONE INDIANA SCHOOL TO 

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MAKE THE BIG DANCE ON THE 

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MEN'S SIDE THE NUMBER ONE SEED 

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BOILERS HELPING SELL OUT 

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GAINBRIDGE FIELDHOUSE IN THE 

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FIRST AND SECOND ROUNDS ON THE 

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WOMEN'S SIDE FOR SEE IU PACKED 

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ASSEMBLY HALL FOR 2 GAMES 

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PACKING SOME ECONOMIC PUNCH 

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FOR BLOOMINGTON AS WELL WELL 

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THAT WAS THE SCENE THIS WEEK 

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AS INDIANA STATE ONE THE 

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CINCINNATI IN AN EXCITING 

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NAIL-BITER IN TERRE HAUTE AND 

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EARNED A RIGHT THE RIGHT GO 

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FIELD HOUSE ON THE CAMPUS OF 

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BUTLER UNIVERSITY FOR THE IN 

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IT I ISSUE DIDN'T MAKE THE BIG 

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DANCE THE FACT THAT THEY ARE 

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IN THE END IT FINAL 4.70 BIG 

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PACKED IMPACT IN TERRE HAUTE 

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MORE THAN 40 YEARS AFTER LARRY 

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BIRD AND THE INDIANA STATE 

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SYCAMORES 

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>> CAPTIVATED THE NATION WITH 

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AN IMPROBABLE RUN TO THE 

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CHAMPIONSHIP GAME OF MARCH HAS 

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TO PLAY ON THE JOHNSONBURG 

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MATCHUP THAT'S CUT BALL FEVER 

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IS AGAIN RUNNING HIGH IN 

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TERROR DICE IT'S ABSOLUTELY 

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PERFECT AND I'LL TELL YOU OUR 

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DOWNTOWN RESTAURANTS ARE 

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ABSOLUTELY LOVING THE BUZZ 

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>> OF THE PAST FEW WEEKS 

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THEY'RE ALL PACKED WE'VE HAD 

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THOUSANDS OF PEOPLE IN THE 

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AREA FOR OUR DIFFERENT EVENTS 

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WE HOST A RALLY IN THE VALLEY 

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HERE AT THE CORNER NIGHT AND 

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LOT JUST TONS OF GREAT THINGS 

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HAPPENING AND IT'S REALLY NICE 

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TO SEE THAT YOU KNOW THAT 

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ECONOMIC IMPACT FOR OUR 

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SMALLER BUSINESSES AS WELL 

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THEY'RE SYCAMORE BANNERS 

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EVERYWHERE 

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>> STOREFRONTS ARE PAINTED WE 

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AT DOWNTOWN THAT KIND OF 

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FESTIVAL GUARD PRETTY GAMES 

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BEFORE THESE AND IT GAMES 

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FOLKS ARE SMILING IS JUST 

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>> STOCK DOWN 

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>> THE FACT THAT THE SYCAMORES 

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WERE SNOW BY THE NCAA 

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SELECTION COMMITTEE AFTER A 28 

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WIN SEASON IS ONLY AMPLIFIED 

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NATIONAL ATTENTION ON ISSUE 

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AND TERRE HAUTE FIRST-TERM 

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MAYOR BRANDON SACKED AND SAYS 

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THAT PRESENTS A UNIQUE 

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OPPORTUNITY 

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>> TO ADDRESS A MAJOR 

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COMMUNITY GOAL INCREASING 

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POPULATION 

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>> THE AMOUNT OF TIME CBS PAT 

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MCAFEE ESPN HAD MENTIONED IN 

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INDIANA STATE UNIVERSITY 

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THAT'S WORTH MORE THAN EVERY 

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SINGLE BILLBOARD THEY HAVE ON 

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I-70 RIGHT NOW 

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>> AND THE STATE'S SECOND BALL 

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>> ALL 

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>> WE'VE SEEN A STRONG COLLEGE 

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ATHLETIC PROGRAM HAVE A 

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POSITIVE EFFECT ON STUDENT 

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ENROLLMENT JAMES MADISON 

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UNIVERSITY AND COLORADO 

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UNIVERSITY GRAND CANYON 

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UNIVERSITY SO LOOKING AT IT 

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OTHER PROGRAMS AND EVEN OTHER 

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MID MAJORS CAPITALIZE ON 

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LETTING SUCCESS FOR POSITIVE 

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STUDENT ENROLLMENT WE'VE BEEN 

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DOING A TON OF TARGETED ADS 

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DURING THIS TIME PERIOD AND 

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WE'VE REACHED OVER 200.000 

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PEOPLE JUST IN THE PAST 2 

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WEEKS SO YOU KNOW AGAIN THOSE 

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NUMBERS ARE STILL COMING IN 

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BUT THERE'S WE'RE REALLY 

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TRYING TO CAPITALIZE ON THOSE 

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INDIVIDUALS THAT WE KNOW WE 

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HAVE HERE TERRE HAUTE HAS A 

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LONG HISTORY AS BEING KIND OF 

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A SPORTS DESTINATION TOURISM 

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COMMUNITY 

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>> WHETHER YOU'RE TALKING 

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ABOUT THE GIBSON COUNTRY 

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COURSE THAT BRINGS IN 

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THOUSANDS OF COLLEGIATE 

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ATHLETES EVERY YEAR YOU TALK 

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ABOUT GRIFFIN BIKE PARK ARE 

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SOME OF THE OTHER GREAT THINGS 

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THAT WE HAVE HERE YOU KNOW 

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THOSE ALL HAVE CONTRIBUTED IN 

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REALLY LED TO A VERY STABLE 

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BASE OF PROFITABLE BASE OF 

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SPORTS MARKETING IN OUR AREA 

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SO NOW OUR NEXT COOL IS TO 

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TRANSLATE THAT INTO LONG-TERM 

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RESIDENTS 

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>> AND BUILDING ON SOME 

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MOMENTUM IN DOWNTOWN TERRE 

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HAUTE IN FACT THE CITY OF 

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CAIRO JUST INKED A 69 MILLION 

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DOLLARS PUBLIC-PRIVATE DEAL TO 

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BRING 2 HOTELS DOWNTOWN AND