Mearns Wants Ball State ‘More Visible And Vocal’

Ball State University President Geoffrey Mearns says the school’s new branding campaign comes at a time that "we’ve been a little quiet." He says the "We Fly" theme, developed through research and focus group sessions over several months, He says the campaign is targeting prospective students, current students and alumni who have only been "modestly" engaged in the past. Mearns took office in May.