INDIANAPOLIS - Indianapolis-based MainGate LLC will soon be under new ownership. New York-based Legends has announced plans to acquire the event retail and merchandise company, though financial terms of the deal are not being disclosed. 

MainGate provides custom merchandise marketing services through event retail, team stores and e-commerce platforms. The company's clients include the NFL, NBA, Big 10, WWE and Purdue University, among others.

Legends says MainGate will integrate into its hospitality experience division, led by President Dan Smith. The company says it will use the acquisition to focus on expanding its current retail merchandise business operations.

"The MainGate acquisition represents another significant step in our ambition to build the most compelling, flexible and effective retail and e-commerce platform for our clients across the globe," Shervin Mirhashemi, chief executive officer of Legends, said in a news release. "MainGate's capabilities across e-commerce, merchandising and retail event operations strategically align with our focus towards building a platform that delivers omnichannel retail services leveraging cutting-edge technology and robust data, to present our partners with the best option to successfully grow their business."

MainGate CEO Dave Moroknek calls the deal a great opportunity for the company's employees, partners and customers. Legends expects the acquisition to close within the next 30 days.