Fort Wayne-based Ferguson Advertising has added Laura Colar as director of earned media. She most recently served as associate director for PR and influencer strategy at Schaefer Condon Carter, a national marketing firm based in Chicago. The agency also hired Spencer Mize as senior web developer. He previously served as director of strategic initiatives and operations at The Summit, which is part of Fort Wayne-based Ambassador Enterprises. Colar earned a bachelor’s degree in new media journalism from Valparaiso University. Mize earned a bachelor’s degree in information systems from Purdue University and a master’s degree in global technology and development from Arizona State University.