INDIANAPOLIS - Indianapolis-based Simon Property Group Inc. (NYSE: SPG) has announced the beta launch of a new online outlet shopping platform designed to drive sales online and in the stores of participating retailers. Chief Executive Officer David Simon says the company is currently testing Shop Premium Outlets with nearly 2,000 brands and more than 300,000 products.

SPO will enable the highly engaged Premium Outlets customer base to shop 24/7 for their favorite fashion, luxury and lifestyle brands, all in one place, up to 65 percent off every day. 

Simon's pre-established customer base means it's uniquely positioned to overcome the typical customer acquisition challenges in the e-commerce space.

"We're excited to announce our new fifth platform, SPO, and we're currently in the early stages of beta-testing with our VIP Shopper Club. We've received significant interest from the brands and retailers currently in Premium Outlets® and we're on schedule to launch to the general public later this spring," said David Simon, Chairman of the Board of Directors, Chief Executive Officer and President of Simon. "We're utilizing the powerful equity and consumer connectivity of our Premium Outlets® platform to drive incremental traffic and sales for brands and retailers, both online and in-store. This is not your typical marketplace and the brands will be the heroes of the experience and will not get lost in the crowd," he added.