BEDFORD - Radius Indiana has unveiled its new tourism initiative. The regional economic development partnership says "Discover Southern Indiana" is the result of a year-long effort and "gives an identity" to the eight-county region's tourism offerings.

The launch includes a "Discover Southern Indiana" website, designed to be a one-stop shop for those looking to make a trip to the region. It will connect users with information about accommodations and recreational opportunities. Organizers say the unified effort allows community and tourism leaders to more efficiently implement branding efforts.

Radius says, according to Rockport Analytics, tourism is one of the region's leading industries. The Organization says the industry accounted for $290.4 million in spending and supported nearly 4,000 jobs in 2017.