INDIANAPOLIS - Indy BOOMER is launching a rebrand and taking a new approach as LifeStyle Indy. Mary Pat McKee, founder and chief executive officer, says the name change is the result of the media company’s shift toward producing content that appeals to all age groups, not just boomers.

LifeStyle Indy is a television, magazine, radio and digital media company focused on telling stories about Indianapolis.

“Our LifeStyle Indy content is upbeat, positive information about the city we love,” McKee said in a news release. “We realized that families are watching television together and the highlights of our city span generations. Boomers will love the same trustworthy stories they’ve grown to enjoy while also inviting their children and grandchildren to watch the shows as well.”