Middlebury-based Grand Design Recreational Vehicle Co. has hired Matt Chupp as director of marketing. He has a 23-year combined background of leadership and professional experience in the industry with marketing and engineering digital data systems and solutions in higher education.

Chupp has grown up on the supply-side of the RV industry, working for his family’s business, the Mica Shop Inc., a countertop and backsplash supplier for RVs and Manufactured Homes. Prior to his most recent term at the Mica Shop, Chupp spent eight years in marketing at the University of Notre Dame. The first five of those years he spent on the marketing and communications group at the nation’s top ranked Mendoza College of Business. Chupp lead the marketing group’s web technology projects at Mendoza including the build of Mendoza’s main and supporting websites, digital business magazine, and complementary digital marketing and social media efforts.

Chupp left the Mendoza School to join head coach Muffet McGraw’s Notre Dame Women’s Basketball staff in September of 2012 as director of basketball operations and marketing, where he oversaw all aspects of the Fighting Irish women’s basketball program including the team’s marketing, promotions, and other duties related to Notre Dame’s nationally-ranked recruiting efforts.