Indy Tech Vet Leading New Venture
A new company has launched out of Indianapolis-based venture studio High Alpha and raised more than $14 million in funding. MetaCX, co-founded by Indy tech veteran Scott McCorkle, is a Software-as-a-Service platform that helps clients and businesses organize and manage their other SaaS providers. McCorkle says the company has been operating in "stealth" mode since January and plans to launch its product in early 2019.
MetaCX is targeting other business-to-business SaaS providers, from startups to larger, more established enterprises. In an interview with Inside INdiana Business, McCorkle said MetaCX falls into a very broad market.
"Any company with any digital product can benefit from what we've built and really any company even without a digital product can look at the MetaCX 'digital success layer' and use it to enhance the digital relationship they have with their customers, even if it's not a digital product," said McCorkle. "We see a tremendous market opportunity. The MetaCX solution speaks to the kind of software I wish I had when I was running product at ExactTarget or Salesforce."
McCorkle is the former CEO of Salesforce Marketing Cloud and president of ExactTarget. He says the platform helps a company understand what its customers are doing that leads to success, what customers are doing that they need help with, and how to bring together both the buyers and suppliers to have a place to collaborate and be successful.
The $14 million in funding was led by Los Angeles-based early-stage venture capital firm Upfront Ventures. Partner Kobie Fuller, who is joining the MetaCX Board of Directors, was the first institutional investor in ExactTarget.
In addition to Fuller, High Alpha Managing Partner Scott Dorsey will be joining the MetaCX board. McCorkle himself joined High Alpha in 2017 as executive in residence.