THE PLAID AGENCY has named Sara Strothmann senior account executive and Lily Michal account associate. Strothmann will coordinate and manage key stakeholders and team members to deliver client deliverables and Michal will manage daily projects and support the account team.

Strothmann has eight years of experience managing accounts at Avant Healthcare. She most recently served as account director, where she managed a multimillion-dollar pharmaceutical account. Strothmann studied Tourism Management and Event Planning at Indiana University. She will serve as liaison between clients and the agency team, developing and maintaining client relationships and leading projects to ensure tactical and strategic goals are met.

Michal has more than two years of experience in account services, project management and new business development at Element Three and Mortenson Kim—both full-service marketing and advertising agencies in Indianapolis. She studied Strategic Communication at Butler University. Michal will oversee
project teams and manage multiple projects, ensuring deliverables meet the clients’ strategic objectives.