Indiana Pretzel Company Expanding in Sports Venues
GOSHEN - Goshen-based Ben's Soft Pretzels is expanding to more professional and collegiate sports venues across the country. The company has announced agreements with three universities and one NFL team.
The made on-site pretzels will now be available to fans of the Arizona Cardinals, Florida State University, Texas Christian University and University of Louisville. The pretzels will be available at sporting events year round.
“There’s nothing better than cheering on your favorite team with a warm, fresh Ben’s soft pretzel in hand,” said Scott Jones, CEO and co-founder of Ben’s Soft Pretzels. “The addition of partnerships with these great schools and a NFL team allows us to further our mission to deliver the world’s best pretzels to sports fans across the nation.”
The new partnerships join existing deals with the Indiana Pacers, Notre Dame, University of Michigan, Auburn, University of Wisconsin, Purdue, IU, Murray State, along with minor league baseball teams- South Bend Cubs, Gary SouthShore RailCats and Schaumburg Boomers.