TRIMEDX Names Chief Marketing Officer
TRIMEDX, a leader in clinical engineering and clinical asset management services, has named LeAnne Hester chief marketing officer. In this role, she will design and implement strategies to drive market share, new client growth and increase customer retention. Hester will oversee market segmentation and research, solution positioning and marketing campaigns, and will clearly position the TRIMEDX brand in the marketplace and in the minds of our clients.
She previously held leadership positions at Premier Inc., Leidos, Sg2 and Ontario Systems. Hester most recently served as chief commercial officer for PeraHealth, where she had responsibility for marketing, product management, business development and sales.