INDIANAPOLIS and SAN FRANCISCO - Indianapolis-based Pacers Sports & Entertainment Inc. and one of the largest technology industry employers in the state are joining forces to deliver what they say will be the "ultimate fan experience." The partnership with Salesforce.com Inc. (NYSE: CRM) will allow PS&E to connect with fans and concertgoers using email marketing, social media, digital advertising and customer service tools. The collaboration, PS&E and Salesforce say, will help the organization innovate more quickly based on fan and sports market demands.

PS&E President Rick Fuson, who will appear on Inside INdiana Business with Gerry Dick, says "with Salesforce, we're bringing digital to the forefront of the fan experience, using innovative technologies such as artificial intelligence to better engage with our fans when and how they want, with content that is highly personalized to them." Salesforce Marketing Cloud Chief Executive Officer Bob Stutz will also be a guest on this week's show.

The organization will first use the technology for interactions involving the Indiana Pacers fan experience and it plans to carry it to the rest of the PS&E portfolio, which includes the Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, Bankers Life Fieldhouse arena and Pacers Foundation. One example includes the ability for the team to find out and work in real-time to fix an in-game issue posted by a fan on Twitter.

"With Salesforce, the PS&E organization, including the Indiana Pacers, will be able to deliver a fully connected fan experience," Salesforce Marketing Cloud Chief Executive Officer Bob Stutz says, "engaging fans with the right message at the right time, on their preferred channel - before, during and after games, concerts and events to improve the experience for its fans around the world."

You can connect to more about the collaboration by clicking here.