Fort Wayne-based LABOV Marketing Communications and Training has hired Cory Johnson as creative director. He will lead the firm's creative department and collaborate with the company’s account services and new business teams, as well as its clients. Throughout his 30 years in the automotive industry, Johnson has worked with leading brands that include Audi, Toyota, Kia, Mitsubishi, Mazda and Lexus. He has written and directed product and executive videos, produced brand documentaries, created technical training materials, managed advertising for dealership networks and helped produce product launch events.

Johnson holds a bachelor’s degree in English and Journalism from Indiana University.