Indianapolis-based BidPal Inc. is rebranding in an effort to showcase the company's growth over the past 10 years. The mobile fundraising platform will now be known as OneCause, which it says reflects the company's evolution from a single-point mobile bidding services provider to an integrated fundraising technology partner for nonprofits.

OneCause says the company has grown to offer a variety of products for nonprofits, such as unlimited online fundraising, event and auction management, ticketing, payment processing, Text2Give mobile donations, and peer-to-peer fundraising, in addition to its original mobile bidding service.

"We put our clients’ causes at the center of everything we do," said Steve Johns, chief executive officer of OneCause. "Listening to our customers and understanding their needs and challenges, we built a platform of easy-to-use fundraising solutions to help them raise more money and reach more supporters. As OneCause, we will build on the BidPal heritage of creating innovative solutions that align with technology trends and changing donor demographics."

OneCause says it will retain the BidPal name in conjunction with its mobile bidding offering. The company is celebrating the rebranding effort with an employee program known as "YourCause," in which each full-time employee will be able to donate one free annual BidPal Mobile Bidding fundraising subscription to a nonprofit cause of their choice.

In January 2017, Johns appeared on Inside INdiana Business with Gerry Dick to talk about his company's efforts and its $6 million round of funding that helped add 15 jobs. You can view that interview by clicking the link below: