Anderson University to Sell Radio Station
Anderson University is looking to offload its campus radio station. The university says it is in discussions with potential buyers for 98.7 The Song, which first came on the air in 1990.
AU Vice President for Enrollment and Marketing Ryon Kaopuiki says the station has become less of an academic asset within the university's Communication and Design Arts Department. He says the decision to sell the radio station was a difficult one, but the university decided it was best to "pivot away" after looking at its strategic plan.
The university is asking for interested parties to submit a formal offer by January 15. The equipment currently in use at the station is not expected to be included in the sale.
Kaopuiki says the university is looking toward newer technology.
“We’re in the process of exploring. If not terrestrial radio, then what is relevant today? It’s streaming, it’s digital, it’s podcasts," said Kaopuiki. "What is key to me is what’s relevant, what’s distinct and compelling and where’s the academic benefit? Where is the benefit that goes to the student and how does it align with the strategic plan of an outstanding student experience?"
AU says four university employees have been affected by the decision to sell.