Colts Name Chief Sales & Marketing Officer
The Indianapolis Colts have hired Roger VanDerSnick as chief sales and marketing officer. He is an Indiana native and graduate of Rose-Hulman Institute of Technology, VanDerSnick comes to the Colts with more than 30 years of experience in the sales and marketing field.
He most recently served as chief sales and marketing officer of International Management Group College for six years. In addition to driving significant annual sales growth, he developed and implemented IMG College’s national sales platform, designed a regional sales management structure for 65 local universities and implemented a CRM sales management system for the 325+ person sales and marketing organization.
Prior to his time at IMG, VanDerSnick spent five years at International Speedway Corp. in a variety of roles. His last position was executive vice president and chief operating officer. Prior to that, VanDerSnick also served as senior vice president of marketing and business operations and vice president and chief marketing officer.
VanDerSnick was with NASCAR from 2000-06, last serving as vice president of marketing. He participated in all strategic NASCAR initiatives, sponsorship sales, marketing plans, media rights negotiations, licensing and strategic new business initiatives. VanDerSnick also played an integral part in the sponsorship transition to the NASCAR Sprint Cup Series.
He began his professional career at Procter & Gamble in 1985 and held a number of manufacturing roles before transitioning to the marketing function. VanDerSnick served two P&G Brand Manager roles before joining NASCAR in 2000.
He earned all-conference honors as a college football player at Rose-Hulman in addition to participating in the Tau Beta Pi Honorary Engineering Society and Pi Beta Kappa Honorary Mechanical Engineering Society. VanDerSnick graduated cum laude with a degree in mechanical engineering.